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Young entrepreneurs & new locations | Satay Club, FRIT’ZZA and Design & Wijn

13-5-2025

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Every day, we spot fun and inspiring new concepts. This week: Satay Club and Design & Wine in Amsterdam and FRIT’ZZA in Utrecht.

In the heart of Amsterdam, at Haarlemmerstraat 47, Satay Club has opened its doors: a fast-casual restaurant bringing authentic Javanese street food to the city, with satay from the charcoal grill taking center stage. FRIT’ZZA is the first restaurant in the Netherlands to serve traditional Neapolitan pizza fritta, fried pizza, Italy’s favorite street food. And at Haarlemmerdijk 129 in Amsterdam, you’ll find Design & Wijn, a unique wine store where Dutch quality wine and design come together.

We wish these entrepreneurs and their teams lots of fun and success with their concepts.

2 minutes read

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Trends we spotted | Week 19

12-5-2025

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Dominique Ansel, the creator of the Cronut®, is celebrating its 12th birthday with a special box of Cronut® Holes featuring a selection of flavours from over the years.
• We’re a bit late covering this, as the Za’co by &pizza was only available on May 5 — but we love the idea of the pizza and taco combination!
• the Pop-Up Playground in Amsterdam will be open every Thursday and Friday throughout May: Ping Pong Madness and much more!
• Buona in Chicago celebrates the tenth anniversary of its founding the ‘National Italian Beef Day’.
• Parkhotel De Wiemsel in Ootmarsum will continue as Fletcher Hotel starting June 1, 2025.
• Kamado Joe kicked off the BBQ season last Thursday with a clever and eye-catching response to breaking global news: the election of the new pope. Let’s start the BBQ season with this white smoke.
• The restaurant festival ‘Bite of Amsterdam’ is back! From June 13 to 15, the Amstelpark in Amsterdam transforms into a culinary paradise.
• As of early May, the organic bake-off bagels from Bagels & Beans are available in all 90 Ekoplaza stores across the Netherlands. #Bagellogical
• Asparagus season has officially begun, and Otomat is celebrating with one of their most beloved seasonal pizzas. The ‘Asparagus à la Flamande pizza’.
• This spring season, The Connaught is proud to be honouring Goodwoof, the ultimate dog’s day out at the Goodwood Estate in West Sussex, and introducing a brand new, limited-edition ‘paw-tisserie’ cake for the month of May.

Enjoy reading!

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Young entrepreneurs & new locations | MR PORTER Steakhouse, Bar & Lounge and Foodmaster Wageningen

6-5-2025

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Every day, we spot fun and inspiring new concepts. This week: MR PORTER Steakhouse, Bar & Lounge and Foodmaster Wageningen.

MR PORTER Steakhouse, Bar & Lounge in London has recently opened at 22 Park Lane. This is the third location of this concept from The ENTOURAGE GROUP. With existing venues in Amsterdam and Barcelona, guests in London can now also enjoy MR or MRS PORTER steaks, among many other dishes! Foodmaster Wageningen has opened next to sports complex De Aanloop in the Noordwest district of the city. Guests can enjoy burgers, fries specials, snacks, milkshakes and Master Sundaes.

We wish these entrepreneurs and their teams lots of fun and success with their concepts.

2 minutes read

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Trends we spotted | Week 18

2-5-2025

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• We love the idea of making a wedding cake on the spot! Spotted in Italy.
• Marriott International has announced it is expanding its lifestyle portfolio by acquiring citizenM.
• The Maybourne Riviera hotel reopens for the 2025 season with new culinary, wellbeing and guest experiences.
• Mandarin Oriental Bodrum is set to host the iconic Gigi Rigolatto pop-up this summer.
• Spotted at Chin Chin labs: vanilla soft serve with French fries and a drizzle of potato peel sauce.
• The first 3D printed Starbucks store has opened in Brownsville, Texas.
• Designs have been revealed for Laheq, the first residential-led development at The Red Sea in Saudi Arabia, developed by Red Sea Global (RSG) and designed by Foster + Partners.
• Starting May 5, McCrispy™ Strips and the all-new Creamy Chili Dip will be available nationwide at McDonald’s USA.
• Domino’s Pizza and Bicky launch spicy Bicky Mexicano® pizza in Belgium.
• Sensory Cooking by Homey’s Tools for Life elevates the cooking ritual with kitchen tools designed by Boey Wang of Studio Boey.

Enjoy reading!

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Young Entrepreneurs & New Concepts | Gyojasang, MOSH!, and Fine-Dining Restaurant NORRA

28-4-2025

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Every day, we spot fun and inspiring new concepts. This week: Gyojasang, smashburger temple MOSH!, and fine-dining restaurant NORRA. NORRA recently opened its doors in Bilthoven, offering three different menus and a power lunch. In Amsterdam, Gyojasang promises a full Korean dining and experience concept, with authentic dishes, cocktails, private karaoke rooms and a photobooth. The opening is planned for early May. Meanwhile, in Bruges, smashburger hotspot MOSH! will open at the end of May. Founders Tom Degroote and Pieter Vermeersch – childhood friends from the hardcore music scene – are combining their passion for artisanal smashburgers, natural wine, and music.

We wish these entrepreneurs and their teams a lot of fun and success with their concepts.

2 minutes read

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Trends we spotted | Week 17

25-4-2025

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. This edition highlights some fun hospitality initiatives for Kingsday — perfect to visit, enjoy, or use as inspiration for next year! We’ve also included some international examples of creative campaigns and product launches.

• Royal Desserts at live-fire restaurant Nela in Amsterdam.
• Café De Blaffende Vis in Amsterdam will unveil its iconic 2025 King’s Day façade at the stroke of midnight during King’s Night. 
• Café De Gaper in Leiden will transform into Snackcafé De Gaper on King’s Day, serving a snack menu fit for royalty.
• Stëlz Hard Seltzer released a limited edition ‘can belt’ especially for King’s Night and King’s Day — it sold out quickly!
• Want to toast with an orange drink? Jägermeister ORANGE has just hit the market.
• In the U.S., BJ’s Restaurant & Brewhouse teamed up with Mars to launch a new twist on their signature dessert: the SNICKERS® Pizookie.
• Rita’s Italian Ice & Frozen Custard introduces a bold take on a classic: Cola Italian Ice.
• Pretzelmaker® in the US is giving away free Pretzel Bites tomorrow (April 26th) in celebration of National Pretzel Day.
• Outback Steakhouse in Australia turns up the heat with their Hot Wing Roo-lette – a spicy challenge for the daring!

Enjoy reading!

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Young entrepreneurs & new concepts | DILEMMA Kitchen, THE BUTCHER Smashed Burger and the Sojubar

22-4-2025

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Every day we spot fun, new concepts. This week a creative breakfast, lunch and coffee concept in Breda: DILEMMA Kitchen, another new smash burger concept this time from the THE BUTCHER chain in Amsterdam and a new location of the Sojubar at the Westfield Mall of The Netherlands in Leidschendam.

DILEMMA Kitchen by Emma Hopstaken opened in Breda in January, she provides private dining, catering, pasta workshops and breakfast and lunch on Friday and the weekends. The Sojubar in the Mall opened last week, they serve K-food and drinks (possibly a cocktail with Soju). And THE BUTCHER Smashed Burger is the chain’s first outlet where they specialise in the trendy smash burgers. This location will open its doors on April 28^th on the Albert Cuypstraat!

We wish these entrepreneurs and their teams a lot of fun and success with their concepts. More information below!

2 minutes read

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Trends we spotted | Week 16

18-4-2025

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Biotech company Tropic created a banana that resists browning, offering major benefits against food waste.
• The Hoxton Edinburgh is set to open this June in the historic Haymarket district. The hotel features 214 rooms, including nine room types with names such as Snug Single, Bunk Room, Cosy, Roomy, Biggy and more.
• McDonald’s Germany has opened a temporary McDonald’s restaurant experience in a Minecraft design in the center of Munich.
• The ‘Broccoli Cheddar Pizookie’ by BJ’s Restaurant & Brewhouse. A savoury pizookie this time!
• Celebrate burgers and bottomless fun at Red Robin during the National Burger Month with a Bottomless Burger Pass.
• A ‘Pay What You Want’ Food Truck tour on ‘National Tax Day’ by Newman’s Own food and drinks.
• And the Staypineapple hotel brand in the US covered taxes and amenity fees for their guests if they booked on ‘National Tax Day’.
• Energy storage system from Intercel prevents peak load at TommyTomato’s new meal delivery site in Utrecht.
• Gastrovino in the Netherlands opened two new locations in just one week. A store in Leiden and a store and Mediterranean-style osteria in Nuenen!

Enjoy reading!

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Trends we spotted | week 13

31-3-2025

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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Have more plan(t)s for dinner! The Sustainable Plant FWD restaurant week will be held from April 5 to 12 in Amsterdam.
• Jade Frommer, co-founder of the Ephemera Group, is shaking up the fast-food industry in Paris with the launch of pop-up restaurant, called 6,90. And their main course is available for just €6.90.
• KFC® USA is dropping an all-new “Dunk It Bucket” – the brand’s first new bucket in nearly a decade – featuring also-new Mashed Potato Poppers.
• Talenti Gelato & Sorbetto, the #1 best-selling gelato brand in the U.S., is raising the bar of its unique Layers line by introducing the Bakery Collection. They created ‘The Dipped Whisk’ in collaboration with Dominique Ansel.
• McDonald’s – A Minecraft Movie Meal and Happy Meal are available at US restaurants nationwide for limited time starting April 1. 
• Kimpton teams up with Tiny Zaps for exclusive tattoo pop-up series for ‘Tattourists’ at 5 locations in the US.
• Schmarrnsinn is the first pop-up Kaiserschmarrn Café in Frankfurt, kaiserschmarrn with all kinds of toppings!
• There’s a pub in Ireland with your name on it! A worldwide search by Heineken® to find a new owner to keep the family tradition of the McLoughlin’s alive.
• nhow Hotels launched ‘dance nhow, change now’.
• The Dutch Bird Brewery launches exclusive Easter beer Kakelfris.
• Restaurant Vestdijk47 in Eindhoven tackles food waste and receives Orbisk certificate for 16 per cent reduction in eight months.

Happy reading!

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Young entrepreneurs & new concepts | Samy’s Gourmet Sandwiches, restaurant Aan de Zweth and restaurant Notable

11-3-2025

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Every day, we spot fun, new concepts. This week, three new concepts from Voorschoten, Schipluiden and Echt. Samy’s Gourmet Sandwiches in Voorschoten has a menu of freshly prepared sandwiches with a surprising twist! The business is owner Jessamy’s dream and her absolute favourite sandwich on the menu is the Satay sandwich with chicken thigh, peanut sauce, coleslaw, sambal and crispy onions on farmer’s bread. In Schipluiden, restaurant Aan de Zweth has been taken over by young entrepreneurs: chef Justin Koopman and hostess Indy Chiron Akkermans. We like their special menu to celebrate the former chef Joris Peters and the new chef, this month. And in the South of the Netherlands in Echt, in an old roof tile factory, restaurant Notable has opened. At their chef’s table you will experience the hospitality, craft and creativity of chef Vital Awick and sommelier Adriaan Visser.

We wish these entrepreneurs and their teams a lot of fun and success with their concepts. More information below!

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