Well-known trends on TikTok and how they can inspire your company


  • TikTok trend Pretty Lady FrappuTeano by Bui! Tea

TikTok has gained enormous popularity in the year 2020/2021. Due to the fact that we have been stuck at home the app has been able to grown immensely. The app started off with videos containing mostly dancing and singing, and it has now transformed into a marketing tool. We have written about how you can use TikTok for your company a while backNow Sammy van der Weijden has looked at fun and inspiring recipes and trends that she has spotted in the last few weeks. Some of them were not intended to be used for marketing purposes, but they have led to an increase in sales either way. Maybe these trends will inspire you  to create something similar for your restaurant! Which might cause an increase of visitor of generation Z.  

Reading time: 3 minutes and lots of fun links to TikToks 

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Trends we spotted | Week 11


  • trends we spotted this week

At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about amongst others a 3D-printed neighborhood in California which made us wonder when the first 3D-printed holiday park will open! And a vegan egg substitute by EVO Foods in India.

 The ‘Zero Human Interaction’ restaurant ‘Brooklyn Dumpling Shop just opened in NYC and recently signed their first franchise agreement, with a video that explains the idea behind their shop. And Takeaway.com and UEFA announced global UEFA EURO 2020 partnership.

 Gordon Ramsey will be selling his own Californian wines in his restaurants and an Argentinian winery has conducted a successful experiment with maturing wine under water.

 A biodegradable face mask by the Dutch designer Marianne de Groot, once you have worn the mask, you can bury it and watch it sprout into flowers. And the Halal Guys recently launched plant-based Gyro.

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Orbisk waste system | Food waste monitor provides insight into your waste


  • The owners and the management of Orbisk
  • De foodwaste monitor of Orbisk in the kitchen

Orbisk has developed a fully automated food waste monitor. The waste collection point of F&B-companies will be equipped with scales and a smart camera, which will record exactly what is thrown away and what amount. Based on the collected data, bundled in clear online reports, you can optimize the supply, purchasing process and your menu and thus save up to tens of thousands of euros per year! 

Our colleagues from Van Spronsen & Partners Hospitality Consultancy and Hospitality Administration have been telling their customers for years: data is knowledge! (in Dutch: meten is weten). By keeping track of your turnover on a daily basis, you get “grip” based on data so that you can estimate how much you will approximately turnover on a certain day in a specific periodAs this food waste monitor shows this knowledge is also highly effective for reducing food waste! In the past, we have written about a similar product, named WinnowThese systems are very suitable for the larger professional kitchens.  

Reading time: 2 minutes 

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Trends we spotted | Week 10


At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. 

With this week links to articles about amongst others automated voices to take orders at drive-thru and AmazonFresh opens their first checkout-free grocery store outside the USA in London. 

The riverside igloos at the terrace of the Coppa Club will return this spring! As the restaurants are opening again at April 12 in the UK, they might be a safe and Instagrammable place to meet in London. And we spotted the ‘Global travel trends report’ by American Express. With trends we can totally relate to!  

Stalk & Spade, an entirely meat-free fast casual concept will open just outside of Minneapolis this spring. Let’s see if we will spot this kind of fast casual concepts in Europe in the future. And the Easter mainstay Cadbury teamed up with the Goose Island Beer Company to release a Creme Egg-flavored stout for Easter. 

An interesting development: edible holograms created by the Khalifa Universitycould be used to show that a food item hasn’t been tampered with, or to prove that it isn’t a counterfeit product. And Starbucks is set to release its latest limited-edition coffee blend, to celebrate its 50th-anniversary. Fifty years already!  

Click on the title if you like to read the full article. Enjoy reading! 

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Juicy Marbles | Plant-based Filet Mignon steaks on the market


  • Juicy Marbles seasoning
  • Juicy Marbles filet mignon mushroom and oat creme
  • Juicy Marbles tenderloin
  • Juicy Marbles

Juicy Marbles from Ljubljana, Slovenia makes history with the first marbled steaks made from plants. With a patent pending on the name, Meat-o-matic Reverse Grinder™ 9000. The founders of Juicy Marbles have been able to mimic the muscle texture and marbling of meat by aligning and layering fibers from the bottom up with all-natural ingredients. 

Did you see the images of this Filet Mignon? It looks like a real Filet Mignon, we hope it will be available in the supermarkets in the Netherlands soon. We would love to taste it! If it’s really the first plant-based Filet Mignon? We recently also wrote about a plant-based version made of wagyu meat, called ‘Waygu’. This product by the Canadian company Top Tier Foods (TTF) is making a limited debut in the US with hopes of rolling out at 4,000 sushi locations nationwide. 

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Dark Kitchens in 2021


  • Uber Eats - credits Van Spronsen & Partners

Our colleague Marguerita Vogelsang of Van Spronsen & Partners hospitality consultants blogs about Dark Kitchens, she thinks the question is not whether the trend will become big in the Netherlands, but it is more about when this will happen. It is however a different type of entrepreneur who seems to be suitable for this type of concept. 

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VinaStraws | Cereal straws to exchange your plastic straws


  • Vina Straws made of rice
  • Vina Straws made of rice

As of July of this year a new law will prohibit the use of single-use plastic items such as plates, cutlery, straws and cottonbud sticks in Europe. So all restaurant, hotel and bar owners have to check that they don’t use plastic packaging anymore. Over the years we’ve spotted a lot of substitutes, like Stroodles, Wheat straws and many moreNow we spotted another one: Cereal straws. They can be used in cold or warm beverages and after finishing your drink, you can eat the straw. The Cereal Straws are made of rice and tapioca starch, 100% biodegradable. 
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Trends we spotted | Week 9


  • trends we spotted this week

At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week, links to articles about amongst others about a Japanese-Style Basque Cheesecake from Basuku, it sounds delicious! And Orbital Assembly plans to start building private Voyager space station with artificial gravity in 2025, the first hotel in space.

A link to an article about the Dutch initiative Share That Kitchen, they want to become a kind of Airbnb for professional kitchens. And ‘Quatreau’ CBD drinks launched in the US, it sounds like a Hard Seltzer drink with CBD and we wonder whether these kind of drinks will come to the Netherlands as well.

PepsiCo is shaking up the cocktail mixer category with the launch of Neon Zebra, a new line of non-alcoholic cocktail mixers in 7.5oz mini-cans. Create 2 cocktails with one can in an instant! And an exceptional payment in the spirits industry, a transaction in Bitcoin between a supplier and distributor.

Onmateria created a Green Box. The Green Box, an amenity kit designed to tackle plastic waste in the hotel industry. And in 2025 the first Nobu Hotel in Germany will open in Hamburg, The Elbtower Hamburg.

Open for 1 month in April 2021: Candytropolis Sugar Rush, a safe, open-air, walk-through family adventure in California. And we loved this ice cream: ‘Not Fried Chicken’ Ice cream! We think it might inspire Dutch ice cream creators to make kroket, bitterbal or frikandel ice cream. Very #Instagrammable!

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Instagram trends | #bluerice


  • #bluerice-a new trend on Instagram

We have written about blue tea before, in 2019, about the tea of Crusio tea. By using the blossom of the Butterfly Pea, the tea will naturally turn blue. The same tea can be used to cook rice, and you will have an Instragram hit #Bluerice! We tried it at home and although it didn’t alter the taste much, it was a bit unnatural colour for rice. We can already see some applications like blue rice porridgeblue rice pudding and of course blue pasta. Some lemon in the tea and you’ll have purple tea or rice and pastaBy the way if you search for #bluerice you will also spot blue sushi, or rainbow sushi! We didn’t check if this is made all naturally. 

Click the following links to see some posts about blue rice, including one recipe. 

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Trends we spotted | Week 8


  • trends we spotted this week

At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

Great images of the food and interior of restaurant Condividere, the informal haute cuisine by Ferran Adrià and London is embracing the power of the pedestrian once again this summer! Westminster City Council have elected to repeat last year’s plan to turn swathes of the capital into outdoor dining and drinking spots.

McDonald’s revealed a global packaging redesign and we spotted a new sustainable, delivery app aiming to revolutionize restaurant takeout packaging, JYBE. 

Top Tier Foods (TTF) in Canada is going to roll out a vegan version of wagyu beef, called ‘Waygu’, at 4000 sushi locations. And Nestle plans to produce rice-based KitKat, the KitKat V.

AiFi, an expert in frictionless autonomous shopping, will partner with Wundermart to roll out 20 autonomous convenience stores in the first quarter of 2021.

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