Snapchat as marketing tool to reach out to young people
2-8-2016
More than one million Dutch people use Snapchat currently. 56% of the users are between the age of 15 and 19 and 11% are between the age of 20 and 39. Only 2% of the people that are 40+ downloaded Snapchat. This is shown in the ‘Nationale Social Media Onderzoek 2016’, a Dutch research about Social Media. Would you like to attract a younger public for your business like a club, disco or leisure centrum? You should try-out Snapchat!
Trends we spotted this week – week 29
22-7-2016
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others about a Hello Kitty pop-up Café, summer drinks and world’s most expensive diner experience.
If you like to read the whole article, click the title. Enjoy reading!
Use the Pokémon Go Hype! A list of examples.
19-7-2016
Charmander, Bulbasaur or Squirtle? Which Pokémons did you catch? Pokémon GO has been launched in Japan and Australia two weeks ago and is since this weekend also available in the Netherlands. Since there are so many people who are playing the game there are a lot of companies that try to pick up the hype, also in the hospitality industry. For example the Pokébal pancake in Aalten, free drinks for those who catch a Pokémon, a Pokémon GO bus tour, a Pokémon GO Festvial and people are even spotting Pokémons during the Nijmeegse wandelvierdaagse (a 4 day walkingtour). And most recently we spotted a Pokémon GO friendly hotel. See the list with examples!
What will be the name of the new restaurant of Hilton Rotterdam?
22-6-2016
It’s almost time for the opening of the new restaurant of Hilton Rotterdam! About one and half month ago Hilton launched a contest for residents of Rotterdam to come up with the best name for the new restaurant. In the meantime, 10 names were selected and is it up to the jury to decide which name will win the contest.
Bloggers are taking over in ‘de Foodhallen’
24-5-2016
Visitors of ‘De Foodhallen’ are able to get their food and drinks at pop-up foodstands on the 25th till the 29th of May. Everyday there will be a different famous Dutch foodblogger presenting their culinary food to visitors. The bloggers are taking over!
BrewDog experience will include a hotel
17-5-2016
The Scottisch craft-beer brewery BrewDog is set to move forward with its plans to open a craft beer-themed hotel. They will build the BrewDog hotel in the neighbourhood of their brewery, with a ‘PUNK IPA’ tap in the hotel rooms. A true BrewDog experience. Through a crowdfunding campaign which ended last week they managed to raise 19 million pounds. The money is going to be used to build the new hotel and a new brewery. They will also invest in more pubs.
Hilton Rotterdam is looking for a name for its new restaurant
4-5-2016
Hilton Rotterdam will open a new restaurant soon and this restaurant needs a name. Help is needed! As creator of the new name you will be rewarded big. Until the 10th of May, entries can be send in.
The Localpolitan launches with customized travel blogging experiences
28-4-2016
Yesterday The Localpolitan launched as the newest, customized hospitality service available online. Instead of visiting a travel website looking for content that fits your needs, The Localpolitan aims to turn the process around, and puts the traveler in control of the content they receive.
Trends we spotted this week – week 15
15-4-2016
At the redaction of Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, bungalowspecials starts with a WhatsApp concierges, Sergio Herman’s Frites atelier and this summer you can pay with your fingerprint in Japan.
Equitable: this app discriminates while dividing the bill
13-4-2016
No more entrenched discrimination that exist in our society. This apps divides the amount of money that needs to be paid at the end of an evening out. Not everyone will like this as the app is dividing the bill based on salary differences between you and your table partners.
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