Trends we spotted this week – week 47
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, René Redzepi will open a Noma pop-up in Tulum (Mexico) and new details from Mangia!, the 20-acre Italian food theme park by Eataly. And the effects from the International Sherry Week at the beginning of November.
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McDonald’s announced that they plan to roll out table service at all locations across the US. The fast-food giant has begun the process of implementing table service across all 14.000 American locations. Table service means; customers can place orders using a digital kiosk or at the counter, and then choose to either pick up their food to-go or have meals served to them at their table. We already wrote an article about the table service at a McDonalds restaurant in Paris. Even at a couple of Dutch Mcdonalds restaurants we have table service.
With his restaurant Noma temporarily closed, René Redzepi will pop up at more locations. In February, he’ll pop up at Blackberry Farm in Tennessee for three nights, and in April 2017 he will pop up for more than one month in Tulum, Mexico. Noma Mexico will open from April 12 to May 28 2017, serving dinner five days a week, Wednesday to Sunday. The price, which includes menu, beverage pairing, water and tea/coffee, will total $750 U.S including tax. How to book? Read the article at Fine Dining Lovers.
Set to open in September 2017 in Bologna, a 20-acre complex by Eataly. Great article at Bloomberg’s about this initiative for an Italian specialty food amusement park, officially known as FICO Eataly World. At this amusement park workshops, livestock, markets, different restaurants and bars will be boasted. Eataly representatives are projecting 6 million tourists to visit annually; two million will be foreigners.
Devised by Coca-Cola Israel, a ‘selfie bottle’ which will take your pic whilst drinking your cola. The bottle is an idea of the Gefen Team for the Coca-Cola Summer Love campaign, Israel’s largest outdoor brand event, the resulting selfies can be shared on Snapchat, Facebook and Instagram.
Fitted with an in-built camera at its base, the gimmicky product comes with a sensor to detect when it experiences a 70-degree drinking tilt, at which point the camera fires up to take a snap of its owner mid-drink.
More than 2,000 events in 30 countries. In the second week of November Sherry revival became a worldwide topic of conversation thanks to the enormous influence of social media. The International Sherry Week is an initiative of the ‘Consejo Regulador Jerez-Xeres-Sherry “(Sherry wine council) in Spain.
- In this week 28 million impressions with #sherryweek were counted on twitter with over 10,000 original messages.
- On the 8th of November 15 international bloggers tasted simultaneously via Twitter and the next day on Facebook they held a live Q & A (question and answer session) with members of Sherry Council.
- In the Netherlands, Facebook generated nearly 23,000 impressions which reached over 100,000 people. Even the Dutch bloggers succeeded with over 20 blogs dedicated to Sherry in one week.