Trends we spotted this week – week 39


  • Trends in het kort

At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others a unicorn café in Bangkok and feed the one in need by deleting a Instagram picture.

If you like to read the whole article, click the title. Enjoy reading!

Unicorn Cafe in Bangkok

Drinks and food in the Unicorn Café consist out of rainbow cake, rainbow waffles, a cheeseburger with a fried cornicle and several rainbow drinks. Next to this a gigantic cotton candy-milkshake in a giant jar is being served. Have a look at their Instagram account to see the sweet pictures!

The Clarion Hotel is offering guests the first chatbot concierge

The Clarion Hotel in Amaranten, Stockholm is currently piloting this voice-activated system. The system is developed in partnership with US technology company EdgeDNA. The system can perform a variety of tasks from waking guests, ordering taxis and playing music to providing information about the weather forecast and hotel opening hours.

Delete to Feed | delete a Instagram food photo to feed the hungry

Delete to Feed is simple to use and understand: once a person accesses the site, they connect to their Instagram account, choose a food photo to delete and receive a badge which can be shared to spread the word. Each deleted food pic will provide 11 meals to those in need through its partner non-profit Feeding America. The campaign, an initiative of Land O’Lakes and Feeding America will run until mid-October or until 2.75 million meals are donated.

Can for burgers

In 2014, through an collaboration with add agency DDB, McDonalds in Stockholm did accept recycled cans in exchange for food. Geared toward the city’s endless festivals, the program was designed to get young festival goers to unwittingly clean up the massive amounts of beer and soda cans left around the city after the festivals close.

The fanciest McDonald’s ever?

And where else would you open a McDonalds cafe where they serve gourmet bagels, macarons, club sandwiches, soup and specialty coffees, no burgers and fries! The golden arch is even nowhere to be found at this stand-alone McCafé in Rue Rambuteau in Paris.

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