Inspiration session Wellness
23-9-2016
Bram Kosterink and David Maartense gave an inspiration session last month about the Wellness industry. The presentation focused on the latest trends and developments within the Wellness industry. The presentation was given at ROC Mondriaan in The Hague.
The rainbow food trend in latte art
8-9-2016
We’re following a couple USA based trend websites and they’re all showing the rainbow food trend. Because we’re not particular fond of the food colouring business, we never wrote about all those normal everyday foods that are popping up in rainbow colours. But although we don’t fancy drinking it, we have to admit some people are making great colourful latte art. We wonder when we’re going to get our first colourful coffee latte!
Watching a movie from your pizza box: the Blockbuster Box
7-9-2016
Pizza Hut created a pizza box that turns into an impromptu projector, the Blockbuster Box! Just create the projector, put your mobile in place and enjoy a movie. An innovative marketing campaign by Pizza Hut Hong Kong. This innovative marketing campaign has been launched by Ogilvy & Mather Group in Hong Kong for Pizza Hut Hong Kong.
USA Food trends according to ‘Think with Google’
31-8-2016
Think with Google, food trends based on the top searches in the United States. In this report Google gives an insight how the power of data can be used to predict and use trends. Because we know that trends spotted in the United States most likely will hit Europe in the next couple of years, we love to share some of these so-called food trends. We made a list of dishes and products that most probably will be popular soon in Europe as well. Let’s deep dive in some of the not yet very known products and dishes in Europe like Turmeric, Bundt Cakes, Cauliflower Rice, Pho, Overnight Oats, Bitter Melon, Jackfruit, cheese Curds, Italian Pasta and Funfetti…..
These are our picks of the rising stars from the USA food trends of ‘Think with Google’
Unique pictures with the magic photomirror
23-8-2016
Are you throwing a party or getting married and do you want to give your guests an original photo to remember the night? Than the magic photomirror might be what you’re looking for. An interactive experience where your guest is photographed on a fun, unique and original way.
Too Good To Go…
16-8-2016
The Too Good To Go app lets you eat food which restaurants normally throw in the bin at the end of the service. Take away from your favourite restaurants for next to nothing: that’s the idea behind this new app and meanwhile preventing food waste!
Snapchat as marketing tool to reach out to young people
2-8-2016
More than one million Dutch people use Snapchat currently. 56% of the users are between the age of 15 and 19 and 11% are between the age of 20 and 39. Only 2% of the people that are 40+ downloaded Snapchat. This is shown in the ‘Nationale Social Media Onderzoek 2016’, a Dutch research about Social Media. Would you like to attract a younger public for your business like a club, disco or leisure centrum? You should try-out Snapchat!
Trends we spotted this week – week 29
22-7-2016
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others about a Hello Kitty pop-up Café, summer drinks and world’s most expensive diner experience.
If you like to read the whole article, click the title. Enjoy reading!
Use the Pokémon Go Hype! A list of examples.
19-7-2016
Charmander, Bulbasaur or Squirtle? Which Pokémons did you catch? Pokémon GO has been launched in Japan and Australia two weeks ago and is since this weekend also available in the Netherlands. Since there are so many people who are playing the game there are a lot of companies that try to pick up the hype, also in the hospitality industry. For example the Pokébal pancake in Aalten, free drinks for those who catch a Pokémon, a Pokémon GO bus tour, a Pokémon GO Festvial and people are even spotting Pokémons during the Nijmeegse wandelvierdaagse (a 4 day walkingtour). And most recently we spotted a Pokémon GO friendly hotel. See the list with examples!
What will be the name of the new restaurant of Hilton Rotterdam?
22-6-2016
It’s almost time for the opening of the new restaurant of Hilton Rotterdam! About one and half month ago Hilton launched a contest for residents of Rotterdam to come up with the best name for the new restaurant. In the meantime, 10 names were selected and is it up to the jury to decide which name will win the contest.