UrbanFarmers in The Hague, vegetables and fish without fear of heights


  • UrbanFarmerscredits: UrbanFarmers
  • UrbanFarmerscredits: Space & Matter
  • UrbanFarmersLogo UrbanFarmers
  • UrbanFarmersUrbanFarmers
  • UrbanFarmersUrbanFarmers
  • UrbanFarmersUrbanFarmers
  • UrbanFarmersUrbanFarmers
  • Bram KosterinkBram Kosterink - UrbanFarmers

It will be the largest urban rooftop farm in Europe. The unique ‘farm’ is at 40 meters altitude in The Hague and will annually produce 50 tons of local, rooftop vegetables and 20 tons of fresh (urban) fish. Our colleague Bram Kosterink already got a tour of the impressive project.

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De CowGum: kauwgom met vleessmaak


Kauwgom kennen we sinds jaar en dag, in alle smaken en maten. De kauwgom die nu ontwikkeld is, is echter weer iets heel anders: de CowGum. Alles hieraan komt neer op vlees. De smaak, de geur en de kleur zorgen voor een vlees-achtige ervaring en met een reden.

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Rotterdam ranked 4th place in the top 10 cities by Lonely Planet next year?


With a lot of new initiatives in town, it wouldn’t surprise us! Like for example RiF010 will open in 2016. The ‘Steigersgracht’ (part of the river De Rotte) in Rotterdam will be separated from the rest of Rotte. The water will be purified and a wave installation will be placed in this part of the river. Several kinds of water sports will be put into practice in RiF010.


At the beginning of the new, closed ‘Steigersgracht’ a ‘wave installation’ will be placed. Every 8 to 9 seconds, this installation will push a 1,5 meter high wave through the canal. The waves will make the RiF010, the ideal place for surfers in Rotterdam. Besides being the ideal place for surfers, the clear water makes RiF010 suitable for diving lessons, kayaking, stand up paddle surfing or bodyboarding as well.

The beach house

At the edge of the canal a wooden beach house will be placed. The beach house will offer a beautiful view on the surfers, paddle surfers and divers. Besides the view, it will also provide changing rooms and showers. The beach house will be located between the RiF010 and the actual river De Rotte. The location makes canoe trips on the Rotte through the centre of Rotterdam possible.

Construction and opening

The city initiative got most of the votes from the Rotterdam population last year. At this moment, the promoters of RiF010 are busy planning the entire project. It’s expected to open in 2016 and will be accessible to the public.

Ranking in the top 10 cities by Lonely Planet

We believe that initiatives such as RiF010 will certainly contribute to an even higher ranking in the recently published top 10 cities by Lonely Planet.

#ParkthatPhone in your Mobile Parking Lot


Mobile Parking Lot

A Mobile Parking Lot: a semi new non-tech invention to spice up your meeting room! At Mobileparkinglot.tumblr.com you can download different designs, all free of charge. Great initiative by Christiano Neves and Fernando Barbella.

It might be because of my grey hair but I’m always looking for either my wallet, keys or my phone! When it takes a long time to find any of these items, I always think that I have to create a spot to leave them. That’s just what Mobile Parking Lot did! They created a gimmick to freely spice up your meeting room. No more phone distractions, just ask your meeting partners in a humorous way to park their phone in your Mobile Parking Lot.

Your Mobile Parking Lot

Mobile Parking Lot gets rid of device distractions during the day and ensures that all eyes are on you during a meeting. Christiano Neves and Fernando Barbella created this non-tech device while they worked and lived in London. They believe that the success of meetings is determined by actively being involved in the meeting without being distracted by mobile phones. To overcome this distraction problem, they created the Mobile Parking Lot, where all mobile phones should be parked before a meeting. #ParkthatPhone at the door and get your mind focused. You can download them for free and start using them at the office, a meeting room or at home, like I will! ^Marjolein

Playground CS is a pop-up beach opposite to Amsterdam Central Station


  • Artist-Impresion-Playground-CS-(c) Bete van Meeuwen
  • Playground CS logo
  • (c) Bete van Meeuwen

A pop-up beach for young families with children opens opposite to Amsterdam Central Station on 15 July. For six weeks, the former construction site of the North / South metro line will be a pleasant and safe place to play.

Playground CS

The pop-up beach is named ‘Playground CS’ and will be located at the Prins Hendrikkade. The beach will be ​​over 1500 square meters and approximately 250m3 sand is shipped to the spot from the former World Cup beach volleyball court at the Dam square.


Playground CS is an initiative of a group of entrepreneurs and is supported by the municipality of Amsterdam. The project is part of the ‘City in Balace’ program, which experiments to find a healthy balance between the growth of Amsterdam and the city life in clever ways. The project is conducted in collaboration with Tosti Creative and Amsterdam Verbindt.


Creative and sporty activities will take place on the beach every day for six weeks starting from 15 July onwards. Children can join activities like jeu des boules, a sand castle contest, child yoga, painting courses or an outdoor movie night. Although the initiative is mainly focused on children, it should be a nice place for parents and local residents as well. Adults can participate in tai chi or yoga classes in the morning, or start their day with a coffee and a newspaper in the sun. Cold drinks and snacks are for sale in a shipping container on the premises. More information about the project and its programming will be available on the Playground CS website.

Co-founder Joost Aartsen (Tosti Creative): “We hope to see five hundred happy faces daily at this exceptional location. It’s great that the municipality supports this initiative and wants to realize the project with ambitious entrepreneurs. The goal of this project is to form an Amsterdam collective to get the city in motion together. Anyone with good ideas is welcome to contribute.”


Inspiring: a pop-up-traffic jam-concert


Those people who were stuck in the traffic jam on the 30th of June at the A1 (highway), did pick a great moment to get stuck! A new classic festival, Wonderfeel, organized the first pop-up-traffic jam-concert in this traffic jam .

When the traffic jam occured, the side of a 16.5 meter platform truck opened. The New Amsterdam Clarinet Quartet supplemented with sousaphone and percussion began to play under the direction of a conductor and entertained hundreds of motorists.

Initiator Georges Mutsaerts: “We wanted the audience to enjoy classical music in a fun way in a place where you would least expect it. Motorists also reacted with disbelief to the totally unexpected performance. In order not to hinder the traffic the performance lasted no longer than 10 minutes. But in late July, Wonderfeel will return in collaboration with ‘Natuurmonumenten’ with 200 musicians and 100 concerts in nature area ‘s-Graveland for the ultimate relaxation this summer.”

Wonderfeel will take place in ‘s-Graveland in the nature area Schaep and Burgh at 24, 25 and 26 July.

Pop-up- traffic jam-concert as inspiration

It doesn’t seem conductive to road safety to organize a pop-up restaurant in the traffic jam. But we have spotted Twitter and Facebook messages from restaurants offering menu’s to those who stranded in a nearby traffic jam. We love to mention original ways to respond to a nearby traffic jam on horecatrends.com.

Start pilot foodtrucks in Amsterdam



On 29 June, a pilot with foodtrucks starts at 24 locations in Amsterdam. At these locations fifty food-entrepreneurs and their foodtrucks will rotate every half-day.

Foodtrucks in Amsterdam provide ‘Tasty streetfood’

This Monday 29 June the foodtruck pilot ‘Tasty Streetfood’ kicks-off in Amsterdam. At 24 locations in Amsterdam around fifty innovative food-entrepreneurs will sell their food on the streets. The entrepreneurs will change location every several hours taking shifts on the various locations. The city of Amsterdam is the first municipality in the Netherlands that gives entrepreneurs the opportunity to provide street food from foodtrucks at various spots in the city, besides the well-known food truck festivals of course.

Selected from 150 entries

Those interested could apply until 12 March and in total the municipality received more than 150 entries. The initiatives were valued based on a points system that valued food (whether organic, locally produced, innovative), innovativeness of the concept and sustainability.

Locations and Streetfood app

Because the food trucks change location between the various designated spots every few hours, a wide range of street food offerings will be available on every location. When drawing up the rotation schedule, the municipality will take the requests from the owners into account as much as possible. Check the locations on this image or maps.amsterdam.nl/markten. Want to know where your favorite foodtruck is located at the moment? Download the Streetfood app via ‘Reizende Sterren’ (Travelling Stars) http://reizendesterren.org/reizendesterren.org/?p=344.

Allergens Legislation: you can make it easier on yourself


Look for vendors who sell allergen free products! It can make your life a lot easier.

Do you already have an allergy information menu? Is it part of your food safety plan? Late last year we were busy with the new legislation but it’s no news anymore. A lot of restaurants have an indication on the menu that an allergy information menu is available, but there are also restaurants without any information. And of course you also have restaurants who think they can get away with mentioning the possible allergies you could have.

VA Foods, allergen free products

Meanwhile, there are several producers entering the market who have taken the allergens as a guideline for their products. Like for example the Valuas croquette developed by Master Chef Eric Swaghoven from restaurant Valuas (*). Recently we came across the products of VA Foods (in the Netherlands) they sell a line of snacks for those with allergies. They use high-quality fresh and pure ingredients as much as possible and try to avoid flavor enhancers, preservatives and colorants.

The couldn’t make the law easier but you can make it easier on yourself

If you find it difficult to make meals without the allergens, start looking for producers who have already done a lot of work for you. For example, VA Foods sells products such as croquettes, hot dog, puff pastry, ragout and bread. Their products all meet the internationally recognized VITAL-2 standard. So the products are gluten free, lactose free, peanut free, nut free and free from other common allergens. By finding this kind of suppliers, you can make it easier on yourself …

Maastricht pampers guests


  • credits Jean Pierre Geusens
  • credits Jean Pierre Geusens
  • credits Jean Pierre Geusens
  • credits Jean Pierre Geusens
  • credits Jean Pierre Geusens

Several visitors of Maastricht were, totally unexpected, pampered last weekend.

Welcoming Maastricht

Last weekend some lucky visitors of Maastricht were unexpectedly surprised by two waiters. They placed a bistro set on various places in the bustling city and invited some visitors to enjoy a cup of coffee with the famous pie from this region and a musical performance. Watch the video impression here.

What you want?

With the “What you want?” campaign the city demonstrates that a visit or experience of the city doesn’t only depends on the hospitable services in hotels, restaurants and retail. The atmosphere and what you can experience are also very important. From arrival to departure, from cultural visitor to shopping lover, the city has to leave a lasting impression to everyone from young to old.

You don’t visit Maastricht, you experience Maastricht

John Aarts, alderman of economy from the city: “Maastricht has no clichés. Boring is a word that doesn’t exist here. Around every corner awaits a new impression, behind every façade a surprise. Although the city is small, it’s unique character is made by the atmosphere displayed throughout the city. You don’t visit Maastricht, you experience Maastricht.”

Daalder mobile payment app


  • Daalder mobiel betalen
  • Daalder mobiel betalen
  • Daalder mobiel betalen

The Dutch company Daalder launched its mobile payment Daalder app last week, an independent e-wallet for mobile payments in the Netherlands.

About Daalder

Daalder is an Amsterdam based start-up founded by entrepreneurs Renz Millenaar, Reinhard Spronk and Romke de Vries. Thomas de With, former director of the Global Transaction Bank at Deutsche Bank in the Netherlands is member of the Daalder Advisory Board. Business that are connected through Daalder receive payments via the ‘Daalder Webkassa’ (freely translated as ‘Daalder webbased cash register) which makes payments immediately visible. In addition, it is possible to send live updates and special offers to Daalder users.

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