Young Flemish chefs party at Café d’Anvers


A party by chefs for chefs & foodies to close off the young chef campaign by Flanders Promotion.

Young Flemish Chefs

Another edition of ‘Jong Keukengeweld’ (freely translated as ‘Young Kitchen Violence’) with young Flemish chefs took place in Flanders this year. This Saturday 15 November the promotion will finish and the chefs change their pots and pans for decks on Sunday to celebrate the end of the successful campaign. Nick Bril (The Jane) will be one of the Dj’s in Café D’Anvers, a club that will be transformed into a culinairy Walhalla for this occasion. The cocktails are made by the mixologists of The Jane, The Pharmacy and Jigger’s and there is a wide variety of craft beers. Next to that you can taste creations by (BE), De Kromme Watergang (NL), Cuchara (BE), Fleur de Sel (BE), Kazen van Tricht and much more.

Flanders Promotion

More than 7.000 youngsters from 18 to 30 years old enjoined the culinairy promotional campaign by Flanders Tourism. They could dine with discount at top restaurants where young talented chefs are part of the kitchen team. Next to the domestic promotion of Flanders Tourism, they aim for the international market as well. Chefs Dennis Broeckx and Seppe Nobels, both from Antwerp, went to Moscow to kick-off the international campaign.

The event reminds of the chefs-for-chefs lobster party at Bridges earlier this year, where chef Ron Blaauw transformed into DJ Ron Blaauw.

Map allergens via Ingredient Information Netherlands


  • Ingrediënten Informatie Nederland

Within exactly one month, every food provider in Europe is obliged to be able to tell his customers or guests which allergens are processed into a dish or product. It’s a complicated matter and time consuming to have to determine this yourself. Ingredient Information Netherlands supports.

The solution

Ingredients Information Netherlands (IIN) connects the allergens, but also the nutritional values and the E-numbers, to the products you use. Based on this information they give an insight in which allergens, nutritional values and E-numbers that are processed in your dishes. IIN provides you with the solution for the provision of allergen information within your organization; it does this for large or small restaurants, hotels and catering companies.

This is how IIN works

The philosophy behind the IIN software; ‘being transparent in a simple way about all the allergens in food’. The software design is based on your menus, recipes and the products involved and thus provides a custom made ingredients-information package. In addition to allergens you can also gain direct insight into the nutritional values (required by law in 2016) and the E-numbers. In short IIN makes the link between the information provided by your suppliers’ raw material specifications and your own recipes in one database. Through your own ‘My IIN’ you have a quick insight in which allergens the products contain in both your dish and menu. You can print the results and process in a separate allergen menu, display the information on a tablet or smartphone, or even mail it to your guests.

100% custom made

So no sheets of paper, but a web based solution. That means you have access to the information via a PC, tablet or smartphone. The system saves time, you meet the legal requirements, you can receive guests who suffer from food allergies and you create added value for nutrition-conscious guests. Check out the website of IIN, it’s possible to experience the capabilities of Ingredients Information Netherlands in a demo environment.

Use the #selfie in your benefit


  • Selfie1 icon made by Freepik, from Creative Commons BY 3.0Icon by Freepik via CC3

The luxury Mandarin Oriental hotel in Paris created a new example of the use of the #selfie that benefits both the company as the consumer.

Marjolein wrote about it in the beginning of September; the #Selfie as a trend. In that article she provides a few examples, recently she spotted a new one from the luxury Mandarin Oriental hotel in Paris. The hotel launched a ‘Selfie in Paris’ campaign in August 2014. Offering their guests a tour of Paris’ best selfie spots with a private car and driver.

The best #selfie time is yet to come

As from the end of November it will be booming with all the #Christmas decoration #selfies on the social media. In front of the Christmas Tree on famous spots, with the decorated windows at all the big warehouses et cetera. Make use of this #selfie trend by creating the perfect Selfie spot in your restaurant or hotel. As city you can organise your own best selfie spot tour to promote your most photogenic spots as well.

13 December 2014, D-Day for the new Allergen Law


  • Kaart Hemmingway

13 December 2014 is the day, every food provider in Europe is obliged to tell their customers or guest which products are incorporated into their product or dish. At least if one of those products has one of the 14 Allergen groups in it. Does your company already have a menu with Allergen Labels indicated per dish?

Restaurant Hemingway

Hemingway Restaurant, from ‘Grand Hotel De Draak’ (Dragon Hotel) in Bergen op Zoom has already a menu indicating if one of the 14 Allergen Groups are processed in a dish . They have chosen the above solution; a chart. Other restaurants and bars choose to work with symbols. Recently a restaurant owner asked whether it’s mandatory to have this stated in all of his menu’s? You don’t need to publish it on every menu but the information needs to be available within the restaurant, so you are able to inform your guest suffering from an allergic reaction to one of the 14 Allergen product groups.

So if you have a restaurant or a bar serving food, you have to be ready for this Allergen Law within 2 months!

More safety with a fun factor


A marketing campaign with a dancing traffic light to increase safety on the road. Last July, car manufacturer SMART in collaboration with BBDO Germany placed a unique system in a traffic light in a busy street in Lisbon. The traffic light looked normal at first, but before people started to get bored waiting for the green light, the red man in the traffic light started to dance. The dance moves of the red man were recorded by volunteers in a large installation. The action doesn’t only look great it also served a purpose: because pedestrians were entertained, 81% more people were waiting for the light to turn green.

In 2009 we’ve spotted a ‘Wiki Traffic Light‘ on the website The Fun Theory, where car drivers could answer ‘wiki’ questions while waiting during the red light. Increasing safety with a fun factor, an idea for your town?

Summer Play area on a roof garden


The last couple of weeks, I noticed that the car park where I always park wasn’t as packed as usual. In Arnhem, they have a nice solution for car parks during the summer. They created a ‘Roof Garden’. A public place or a all-in-one location, where you can hang-out, drink something, eat a ‘roof’-meal, enjoy the garden and follow a bee workshop. You can even play ping pong, practice ‘roof’yoga, see a ‘roof’-movie and exercise at the underground gym. Furthermore, it is a showroom for creatives and cultural initiatives, such as a silent disco. The design is sustainable, it uses solar energy and for example the furniture is created from wooden pallets by volunteers.

Update: 3 August was the final day, luckily we still got the pictures.

French label ‘home-made’


  • fait maison

The French government introduced a new law forcing ‘fait maison’ (home-made) where restaurants have to indicate whether they are only using home-made food. This means that they can use the mark of ‘fait maison’ when they are only using food which has not been processed or prepared before. The restaurants can be recognized by the logo of a frying pan with a little roof on top. The French government is using ‘fait maison’ to improve the state of their traditional restaurant scene.

Creative protest against anti-dancing law


You’ll hear something when you listen to the Dutch Radio 1! Last week I heard a story about a protest against the anti-dancing laws in Japan from 1948. At the ‘Techno Udon-parties’ in Japan people aren’t dancing but ‘kneading’ special dough! At these parties people are provided with some Udon-dough, covered in plastic, to dance on. This way they get around the provision of the 1948 Adult Entertainment Business Regulation Law that forbids dancing in bars. The parties also exist to promote the old art of making dough. They’re even considering to bring the Udon-parties to other countries as well. ^Marjolein van Spronsen

Hospitality inspection online


  • horeca inspectie online

On 7 June the ‘Netherlands Food and Consumer Product Safety Authority’ started with the publication of the inspection results of lunchrooms. The reviews of over 1.600 lunchrooms can be found on the inspection card and the ‘horeca inspectiekaart’ app for iPhone and Android. Both systems help consumers find a lunchroom that scored high at the inspection.

acting sustainable by having fun


The Green Plugin is a modular system whit which festivals can be built sustainably. It uses sustainable sources as wind-, solar- and human power. The Green Plugin has several items such as a dance floor, that gathers the energy of the people who are dancing and lights itself. Or an interactive recycling installation, where visitors can take their cups and transform them into a 3d-printed item. The Green Plugin is a initiative from UMEF (United Music Events Foundation), the Perpetual Plastic Project and Energy Floors.

Bezoek horecatrends op