Hilton Rotterdam will open a new restaurant soon and this restaurant needs a name. Help is needed! As creator of the new name you will be rewarded big. Until the 10th of May, entries can be send in.
Lennert Rietveld senior counsellor at van Spronsen & Partners hospitality consultancy gave an inspiration session last month about co-creation. In this blog an insight into this session; which shows that the focus during events is shifting to influencing the guest journey!
The inspiration session for 80 event organizers showed powerful examples of co-creation. The presentation focused on compelling examples from entrepreneurs working together to improve the visitor experience. Everything is evolving around the guest journey. A good example is the initiative of the Dutch amusement park the Efteling to develop an app in co-creation with a Belgian company. They offer their visitors a lot more experience around their visit of the Efteling through ‘mixed reality’ and smartphones. Brilliant for kids, for example at the route app a witch voice gives directions.
A couple of other examples from the inspiration session around co-creation:
Research has used brain wave technology to measure the reactions guests have to different colours in the hospitality industry. The brain wave results of the colour green indicate a relaxed lunch with friends. The colour red stands for love and going for a drink with a date. Tork examined which colours work well in the hospitality industry. With a link to the study of Tork where they made moodboards in different colours and looked at the effect of that. Tork wants hospitality businesses to be clever with their colour choices.
In the line of extra ordinary pop-up restaurants: TOAST in Toronto, Canada. As from the 7th of May this pop-up restaurant will be open for four weekends in a row. The only thing you can order here is toast with a spread. The bread is from different bakeries from the region and all the spreads are homemade.
Back to the future? More like forward to the past. Coop Italy, Italy’s biggest grocery cooperative introduced their idea, the supermarket of the future at the Expo Milan in 2015. At the beginning of April 2016 they showcased it at Microsoft’s Envision Conference. They are using futuristic technology to help shoppers return to the sociable days of open-air markets, when there were shopkeepers at every stall, ready to answer any question a customer might have about their wares. read more
At the redaction of Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, an article about a gin bar in London where the owners claim having the largest collection of gins, and HIHAHUT started a crowdfunding campaign to raise money to build more sustainable cabins. read more
Les Mills Live is a collaboration between Reebok and Les Mills, who organize fitness festivals all over the world. They started organizing the festivals a couple of years ago, and today the festivals are extremely popular by thousands of fitness lovers. read more
Yesterday The Localpolitan launched as the newest, customized hospitality service available online. Instead of visiting a travel website looking for content that fits your needs, The Localpolitan aims to turn the process around, and puts the traveler in control of the content they receive. read more
How much fat is in this dressing? How much sugar contains this sugar beet and which melon is better at the moment? SCiO gives you answers to all these kind of questions, SCiO is a small gadget which scans the products you’re about to buy and shows you what these products are made of.
Katy Seibel created a unique way of presenting her cocktail recipes. The 30 drink recipes are presented on classic tarot cards. The tarot cards are hand drawn by Katy herself, each card has key elements of the cocktail recipe in it.
There is a crowdfunding campaign for wireless chargers for the hospitality industry with the possibility of posting your menu or advertisements in it.
“Is it possible to charge my phone behind the bar?”, a question that almost all employees that work in the hospitality industry know. With the numerous apps that are available now a days, batteries die faster than we would like to. This wireless charger for the hospitality industry could be the answer for this problem! read more
This upcoming 21st of May, Justin Brown’s restaurant The Chippy opens in Amsterdam. He will serve Fish & Chips here! Justin Brown is a famous British chef who worked for plenty of famous people, such as Jamie Oliver and Rolling Stones’ Ronnie Wood, besides that he also cooked for stars like David Beckham and Madonna. read more
From today on the Netherlands has a new Ice cream parlor. Today ‘The ice parlor of Breda – Bon Appetit’ opens its doors. The parlor is developed by the entrepreneurs Edwin and Kim van Es, they’re known from the cafeteria Bon Appetit in Rijsbergen.
Restaurant Tante Kee on the Kaageiland in the Netherlands serves a quick lunch for the business market. With their Bento Box they serve five small dishes at the same time in a box, you also get a glass of house wine and coffee or tea. All within 45 minutes. A beautiful and delicious way to treat your business guests in a short time. read more
At the redaction of Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, an article about the city of The Hague opening a beach house for travel bloggers and vloggers, Winnetou beer created in whiskey barrels by Oepidus Brewery and Jameson Distillery, and a crowdfunding campaign for wireless chargers in the hospitality industry. read more
We’re already in the third week of October, and more and more festive inspiration is popping up online. Pinterest remains a wonderful source of ideas, read more
We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and read more
A great announcement of a comedy festival that takes place from 27 March till 21 April in Melbourne. Well, maybe her husband isn’t that funny, but this commercial definitely is!
Soon people will be able to get free access to 15 articles a day of the New York Times through the Starbucks Digital Network. Starbucks customers will be able to view three articles a day from five different sections. This action approach benefits for both companies, because it attracts people to visit Starbucks over a local coffee shop and it widens the reach of the New York Times.
Milan Gennissen and Frank van Nieuwhuizen, two young Dutch entrepreneurs, have developed an innovative version of the famous Italian lemon liqueur Limoncello: Limonchili. Limonchili is made from organic lemons from Sicily and combined with biological red peppers. The lemons are all hand peeled. The Limonchili contains 24% alcohol and has a soft taste that is enriched with the touch of red pepper which gives a slight tingling on the tongue. For the restaurants, Limonchili can be added as an extra course and be served between the dessert and coffee.
The pens of Casa Mariol are filled with a special ink based on the winery’s best Cabernet Sauvignon instead of ink. These pens are great as a business gift by wine sellers. And if there are Dutch wine sellers who are going to sell these pens inspired by our article.. We would love to have one!
During an application procedure for the position ‘Manager Social Media and Digital Advertising’ the Pizza Hut kept interviews of 140 seconds. The Pizza Hut believes that people who can sell themselves in 140 seconds should be good at selling the company in 140 characters on Twitter. A special way to let people apply for a function and to put your company in the spotlight.
We’ve seen robot bartenders before, but with the robot ‘Bartendro’ (designed by Kickstarter) you can make cocktails quickly and repeatedly. The ‘Bartendro’ can easily make cocktails within ten seconds. The robot machine can be controlled by a smartphone or tablet via WI-fi and with the special administrator screen you can manage dispensers, ingredients and drink recipes. It is also possible to view reports of the drinks made. Watch the video to see how the machine works.
The company Koppert Cress has developed a new edible flower, named Vananco Leaves. The purple flower with white accents has a neutral taste and is widely applicable. Because of the color the flower matches well with desserts, salads or both fish and meat. The Vananco Leaves are originated in the Asian rainforest and grows in moist places. Koppert Cress offers Vananco Leaves that are specially grown for consumption and can safely be used in dishes.
Domino’s Japan has launched a packaging design for its pizza boxes and a special iPhone App featuring the virtual popstar ‘Hatsune Miku’. The iPhone app comes with a social camera function which allows you to take pictures of yourself and ‘Hatsune Miku’. When your pizza is delivered you can point your phone’s camera toward the box and it will turn into a dancing stage to watch and listen to Miku’s performance.
Watching a fashion show of one of the great Parisian fashion designers during a high tea with a glass of champagne on a Saturday afternoon in Paris,? That is exactly what is possible at the Salon Castellane in the Bristol hotel in Paris. Because of the friendly and accessible concept, they have been managed to persuade a few major fashion houses for a show. The designers from Celine, Yves Saint Laurent, Givenchy, Chloé, Christian Lacroix, Versace and Ungaro all showed their latest collections. The hotel also wants to give fashion shows by the designers of tomorrow. Something for the Amstel hotel or Krasnapolsky hotel in Amsterdam?
Singapore-based Wangz opened ‘The Forest by Wangz’ serviced apartments in December 2011. The apartments are designed to cater for single and couple travelers, be it for business or leisure. Each apartment has a kitchenette and communal dining area, allowing groups to cook or eat together. The building has also been designed with extra doors fitted in the corridors, so that several rooms can be privately sectioned off for slightly larger families.
On 24 March 2013 the first CulinaryArtbazaar will be organized in the Netherlands, an event for and by hospitality entrepreneurs. During the CulinaryArtbazaar suppliers of quality product have the opportunity to be in contact with restaurant owners. In an informal atmosphere they can show their products. There will also be a live cooking and artists and retailers can present their products. A special part of the event is the auction for KWF Dutch Cancer Society. The event is an initiative of chief cook Roderick Rijsdam and artist Monique van der Meijden.
Fastweb, the second largest network in Italy, wants 20% of the Italian population to enjoy fast Internet via fiber by the end of 2014. This guerrilla action is set to announce the introduction. To visualize the speed Fastweb has created a unique experience in Milan: a trip to Shibuya Station, Tokyo within one stop of a subway station. Fastweb transformed the station in detail, displays, kiosks, audio information in Japanese and a Japanese audience. By using QR codes the experience could be shared through social media. Perhaps an idea for restaurants, to convert a bus stop into a mini-restaurant for one day and spoil the travelers?
Paint your own pizza and then order it. This is possible at ‘Paint your Pizza’ a project by the Swedish artist Jonas Lund. New York-based ‘Paint Your Pizza’ arose from another project Lund created last year called The Paintshop, which offers a platform on which online users can collaboratively paint pictures and then sell their creations . ‘Paint Your Pizza’ offers an online “canvas” upon which visitors can create the image of their dream pizza. Through a partnership with New York City’s Famous Original Ray’s Pizza, customers can then order an edible version of their creation for delivery to the door.
Viral by DDB-Tribal in Vienna, we only post it for those who have problems waking up especially on a Monday morning! An easy breakfast like this at McDonald’s looks really tempting.
In November 2012, 20 restaurants in São Paulo, Brazil, launched an initiative where their guest could choose for smaller portion sizes, while still paying the full price. ‘Satisfeito’ (‘Satisfied, in Portuguese) dishes were 1/3 smaller than the usual dishes. The money saved from serving these smaller dishes has been donated to the Instituto Alana, an organization fighting child malnutrition in Brazil. Satisfeito is a global movement that aims to alleviate child hunger and prevent food waste by providing restaurants and their customers with the chance to help organizations feeding starving children around the world.
These balloons are lighted by small LED lights. The LED lights are placed in the opening of the balloon and after that the balloon can be inflated (also with helium). The LED lights have multiple modes and are reusable. These illuminated balloons are great for decoration at a party, event or in a nightclub.
The modern Greek restaurant ‘Lemonia’, located on the edge of Utrecht, presents their wine list in a special way. They put a wine bottle with a wine list label at each table. The label has a description of the wines and the price per glass / bottle.
Action by Go-Tan: the company collaborates with the ‘Tropenmuseum’ to start the action ‘Photo is looking for family’ to find the rightful owners of 335 family albums under former inhabitants of Dutch East Indies. Go-Tan put stickers with family photos on 80.000 ’emping’ bags to reach people who have lost an album, or can help identifying owners of an album.
Easter is in the air! In the coming weeks we will occasionally publish remarkable recipes or action on horecatrends. For example, the trend of the last year Special Easteregg. Do you have a special recipe or does your restaurant or hotel plan a special activity, let us know by mail via tip@spronsen.com . Who knows your company might be on horecatrends.
Every year on April 1st the liberation of the Spanish occupation by ‘Sea Beggars’ is celebrated in Brielle, The Netherlands. During this day the people of Brielle wear historical clothing and they perform in the open air theater ‘the key to the city’. This year the activity coincides with Easter. Brasserie Hotel De Nymph serves the traditional ‘Sea Beggars’ meal consisting of marrowfats, bacon, fried onions, piccalilli, pickles, stewed meat and boiled potatoes. Because the festival coincides with Easter, Brasserie The Nymph combines Easter with the ‘Sea Beggars’ meal and serves the meal in egg shape.
McDonald’s has launched new packaging designs on all carry-out bags and fountain beverage cups. The new packaging is designed to communicate brand stories in an engaging and modern way. The packaging is a blend of text, illustration and a QR code and will deliver interesting facts about de brand. It makes information easily accessible from mobile devices. The packaging is launched in the United States and will be rolled out worldwide through 2013.
Fun t-shirts to be to be worn by the chef at the breakfast buffet..
Club Vie in Rotterdam reopened its doors on Friday 1 March after a complete renovation. Our colleague Armand Sol was invited for the premiere and visited the venue. Club Vie is partly positioned under the ‘Willemsbrug’ and has two floors. The lower floor ‘The Jaxx’ has a nice river view and a ceiling that changes color. The upper floor has a dance floor and four different sitting areas on various levels. Because of the playful location of these sitting areas, the club breathes an intimate atmosphere that is not usual in other similar sized clubs. The LED lights are installed by InventDesign and provides a luxurious glance to the club’s interior.
Inspired by the Bay Bridge’s 75th Anniversary, artist Leo Villareal created the project ‘The Bay Lights’. ‘The Bay Lights’ is the world’s largest LED light sculpture, that is made of 25,000 white LED lights and is 1.8 miles wide and 500 feet high. Each light is individually programmed and shines from dusk until 2:00 a.m for the next two years.
PepsiCo introduced its world famous soft drink brand Mountain Dew in the Netherlands last week. The brand is known for its neon green packaging with a popping logo. Mountain Dew is a thirst quenching soft drink with a refreshing citrus taste and focuses primarily on a male target group between 16 and 24 years old. In the United States, the soft drink has been one of the largest fresh rank brands, but is now also available in the Netherlands in bottles of 0.5 L.
Edible Arrangements sells bouquets made from fresh fruit. The ‘confetti fruit cupcake’ is a festive bouquet of fruit in different forms with cupcakes. For the cupcake, a pineapple is shaped in a cupcake, dipped in white and brown chocolate and topped with festive sprinkles. The cupcake-shaped pineapple is arranged in a cupcake holder together with other fresh fruit. The ‘confetti fruit cupcake’ is a cheerful bouquet to serve for dessert or breakfast. Edible Arrangements has many outlets in America (more than 1.000), but also in the Far East, Middle East and Italy.
Bezoek horecatrends op
