Trends we spotted this week – week 16
At the redaction of Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, an article about the city of The Hague opening a beach house for travel bloggers and vloggers, Winnetou beer created in whiskey barrels by Oepidus Brewery and Jameson Distillery, and a crowdfunding campaign for wireless chargers in the hospitality industry.
The beach of Kijkduin (The Hague) has the first Dutch bloggers house in the Netherlands; a special beach house for travel bloggers and -vloggers. The Bloggers House of The Hague is a joint initiative of HaagseStrandhuisjes and The Hague Marketing. The Hague is the first city in the Netherlands with a house that is made available to bloggers and vloggers to promote the city.
Exclusively available in the Taproom of Oedipus: the Winnetou, a hoppy, slightly sour Saison. The new beer is fermented and aged in wooden barrels of Jameson. The beer is a collaboration between the Amsterdam craft beer brewery Oedipus and the world famous Irish Jameson Whiskey. We wrote about the collaboration between Oepidus and Jameson, and now the result is there! Watch the video of the result!
During the trade mission between the Netherlands and Germany, in the presence of the royal couple, the foundation ‘Dutch Cuisine’ organised the network lunch. The Dutch Embassy press release described the lunch as THE highlight of the trade mission. Lunch was prepared by Albert Kooy and Bas Cloo.
Robert Hoogendam works in France and is co-owner of a campsite. Robert received many request from guests if they could recharge their phone behind the bar. He came up with the idea to develop a self-made charging station. The charging station includes four charging points and can be set on the table. It can be combined with the menu, or advertisement.
Partying aprés ski style (without the hassle of going down ANY slopes). Luxury events team Brosé will be taking over the 12th floor rooftop of Mondrian Hotel to throw one hell of a party on the April bank holiday. Their Rumpus Room Ski Chalet will include snow cannons, mulled wine, ski lifts, mountain food and maybe the odd reindeer. Alpine cocktail’s will be created and delivered by Grey Goose Vodka and their ‘Brosé’ selection will include Whispering Angel, Moët & Chandon Rosé and Dom Perignon Rosé. The brunch party will be held from 11:30am to 6pm. Music will be provided by DJ royalty Miguel Campbell and supported by record label Moda Black.
In an effort to “put a contemporary spin on a classic icon,” Coca-Cola is undertaking a significant rebrand for its line of soft drinks. There won’t be much of a change to the traditional red can for the company’s original product, but Diet Coke, Coke Zero, and Coca-Cola Life are getting a big dose of red in their packaging. The new cans and bottles, part of Coca-Cola’s “One Brand” campaign, will look a lot more like the Classic brand, the company announced April the 18th.