Limited-edition PAC-MAN pizza box featuring augmented reality game by Pizza Hut
8-4-2021
Pizza Hut served up a ‘Newstalgia’ campaign celebrating what fans know and love about the pizza restaurant, but with a contemporary twist. To bring the campaign to life, the brand unveiled a limited-edition PAC-MAN pizza box featuring an augmented reality game and a chance to win a custom PAC-MAN game cabinet back in March. The campaign did put a contemporary twist on celebrating all the things people love and associate with the brand – from Book It!® pins, classic arcade games, red cups and Tiffany-style lamps and of course, iconic Pizza Hut pizzas.
Although the campaign has already ended we think it might be an inspiration for other restaurants to add some nostalgia to their brand in one way or another. Lots of us loved to play PAC-MAN back in the day but also games like Tetris, Mario Kart and remember SimCity? We have all learned not to play with our food but this might be fun!
Reading time: 2 minutes
Trends we spotted | Week 13
6-4-2021
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about an investment by restaurant chain Chipotle in autonomous delivery by startup NURO. And to help out in tough times, supermarkets rent storefront windows from restaurants. Launched last week in Amsterdam, Reclame voor Horeca (‘Ads for Hospitality’).
Both NESCAFÉ and the startup, UP TO GOOD, introduced drinks made from upcycled coffee fruit. NESCAFE NATIV and UP TO GOOD cascara. And in London opened Urban Mutts, the first luxury dog hotel! With spa treatments, handcrafted dog beds, reiki etc.
Ultimate Paleo Protein infuses your cup of coffee with quality protein, healthy fat, and heat-stable probiotics. It reminded us a bit of Bulletproof coffee? And the first Cannabis-infused wine from France has been created in the region of Bordeaux.
KRISPY KREME® Giving FREE doughnuts to everyone who shows his or her COVID-19 Vaccination Card and has more ideas to encourage people to get the vaccine! And we spotted a startup with the aim to reduce our sodium intake which is increasing our high blood pressure: Green Salt made of Salicornia!
Click on the title if you like to read the full article. Enjoy reading!
Trends we spotted | Week 12
30-3-2021
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about a cultured meat manufacturing at the first plant-to-fork facility The Chicken by SuperMeat in Israel. And a bit older article about the plant-based meat market estimated to be worth billions of dollars. We wonder what the influence of cultured meat will be on those sales numbers!
Japan’s airline ANA sold $1.8 million worth of Economy Class inflight meals to Japanese consumers for at-home dining and Shake Shack begins using AirCarbon cutlery and straws from Restore Foodware at select locations.
Smarties is the first sweets-brand to switch to recyclable paper packaging and Starbucks recently committed to their future by setting ambitious goals in order to reduce their carbon footprint, water and waste by at least 50% in 2030.
A link to a great article about the thriving scene of Korean restaurants in New York, with a couple of them with one or two Michelin stars and inspiration for pizzerias: the garlic buttery crust By the Pizza Inn.
Click on the title if you would like to read the full article. Enjoy reading!
10 Ice cream inspiration ideas | Inspiration for a long, hot summer of hospitality
29-3-2021
What’s going to be a trend in ice cream this summer? Throughout the past year we have seen that comfort food was very popular in the take-away and delivery market, Jonnie and Thérèse Boer of the Dutch 3 Michelin stars restaurant De Librije reopened last week with in–room dining (March 19) with a menu of 6 classic dishes from 30 years De Librije. Does that mean that we’re mainly craving the classic ice cream flavours this summer? At Horecatrends, we think that the flavours vanilla, hazelnut, chocolate and strawberry will of course remain favourite. But there is a lot more to choose from… Ice cream maker Rob Kok (IJspaleis Driehuis) came up with a solution for doubting guests in 2016, the ‘ehh ice cream’!
But there are more types of ice cream that are gaining attention, such as the Japanese Mochi ice cream, ice cream made from pickles and so on. We listed a top 10 ice cream inspiration ideas!
Well-known trends on TikTok and how they can inspire your company
26-3-2021
TikTok has gained enormous popularity in the year 2020/2021. Due to the fact that we have been stuck at home the app has been able to grown immensely. The app started off with videos containing mostly dancing and singing, and it has now transformed into a marketing tool. We have written about how you can use TikTok for your company a while back. Now Sammy van der Weijden has looked at fun and inspiring recipes and trends that she has spotted in the last few weeks. Some of them were not intended to be used for marketing purposes, but they have led to an increase in sales either way. Maybe these trends will inspire you to create something similar for your restaurant! Which might cause an increase of visitor of generation Z.
Reading time: 3 minutes and lots of fun links to TikToks
Trends we spotted | Week 10
15-3-2021
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about amongst others automated voices to take orders at a drive-thru and AmazonFresh opens their first checkout-free grocery store outside the USA in London.
The riverside igloos at the terrace of the Coppa Club will return this spring! As the restaurants are opening again at April 12 in the UK, they might be a safe and Instagrammable place to meet in London. And we spotted the ‘Global travel trends report’ by American Express. With trends we can totally relate to!
Stalk & Spade, an entirely meat-free fast casual concept will open just outside of Minneapolis this spring. Let’s see if we will spot this kind of fast casual concepts in Europe in the future. And the Easter mainstay Cadbury teamed up with the Goose Island Beer Company to release a Creme Egg-flavored stout for Easter.
An interesting development: edible holograms created by the Khalifa University, could be used to show that a food item hasn’t been tampered with, or to prove that it isn’t a counterfeit product. And Starbucks is set to release its latest limited-edition coffee blend, to celebrate its 50th-anniversary. Fifty years already!
Click on the title if you like to read the full article. Enjoy reading!
Trends we spotted | Week 9
8-3-2021
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week, links to articles about amongst others about a Japanese-Style Basque Cheesecake from Basuku, it sounds delicious! And Orbital Assembly plans to start building private Voyager space station with artificial gravity in 2025, the first hotel in space.
A link to an article about the Dutch initiative Share That Kitchen, they want to become a kind of Airbnb for professional kitchens. And ‘Quatreau’ CBD drinks launched in the US, it sounds like a Hard Seltzer drink with CBD and we wonder whether these kind of drinks will come to the Netherlands as well.
PepsiCo is shaking up the cocktail mixer category with the launch of Neon Zebra, a new line of non-alcoholic cocktail mixers in 7.5oz mini-cans. Create 2 cocktails with one can in an instant! And an exceptional payment in the spirits industry, a transaction in Bitcoin between a supplier and distributor.
Onmateria created a Green Box. The Green Box, an amenity kit designed to tackle plastic waste in the hotel industry. And in 2025 the first Nobu Hotel in Germany will open in Hamburg, The Elbtower Hamburg.
Open for 1 month in April 2021: Candytropolis Sugar Rush, a safe, open-air, walk-through family adventure in California. And we loved this ice cream: ‘Not Fried Chicken’ Ice cream! We think it might inspire Dutch ice cream creators to make kroket, bitterbal or frikandel ice cream. Very #Instagrammable!
Instagram trends | #bluerice
4-3-2021
We have written about blue tea before, in 2019, about the tea of Crusio tea. By using the blossom of the Butterfly Pea, the tea will naturally turn blue. The same tea can be used to cook rice, and you will have an Instragram hit #Bluerice! We tried it at home and although it didn’t alter the taste much, it was a bit unnatural colour for rice. We can already see some applications like blue rice porridge, blue rice pudding and of course blue pasta. Some lemon in the tea and you’ll have purple tea or rice and pasta! By the way if you search for #bluerice you will also spot blue sushi, or rainbow sushi! We didn’t check if this is made all naturally.
Click the following links to see some posts about blue rice, including one recipe.
Restaurant BINGO | S.Pellegrino created a new dining Challenge to support restaurants
18-2-2021
Unfortunately the Restaurant Bingo (“Program”) is only open only to legal U.S. residents, who are 18 years or older and they need to have an Instagram account. But it might be inspiration for other companies that have a big heart for the hospitality industry in Europe!
S.Pellegrino’s Restaurant BINGO gamifies food cravings to benefit the James Beard Foundation’s Food and Beverage Investment Fund for Black and Indigenous Americans. S.Pellegrino® Sparkling Natural Mineral Water and Netflix Queer Eye’s Tan France are encouraging food lovers to support the restaurant industry alongside the James Beard Foundation with the launch of S.Pellegrino’s Restaurant BINGO. This new month-long program which started on February 12th provides fans with an easy way to support their local restaurants, simply by ordering food and participating in BINGO-style challenges. Check out the post by Tan France inviting everybody to play along in the other part of this article.
February 17th is Random Acts of Kindness Day | Zaxby’s created a TikTok #ZaxofKindness challenge
17-2-2021
Mascot Big Z is spreading the love, because who doesn’t want free air hugs? Today is ‘Random Acts of Kindness Day’ and although we are still not really used to the ‘Days celebrations’ from the US, we spotted this fast casual concept Zaxby’s, with 900 locations in 17 states with its headquarters in Athens, Georgia, playing with the principle of this idea. Zaxby’s, the beloved chicken restaurant chain, is adopting the ‘Random Act of Kindness Day’ and tries to make it popular by starting the #ZaxofKindness movement on social media. Although we spotted a lot of ‘random acts of kindness’ here as well, like for example the #socialfries at our Dutch Friethoes. With the corona crisis they offer their customers the possibility to donate an extra fries for those who can’t afford. At their social media they show how many ‘frietjes’ (portions of fries) have been handed out! We love this idea and acts of kindness will always be appreciated, every day of the year! Let’s hope more people and businesses will offer their random act of kindness! Check out the #ZaxofKindness on TikTok in this article.
Reading time: 1 minute
PAC-MAN augmented reality game by Pizza Hut
