Limited-edition PAC-MAN pizza box featuring augmented reality game by Pizza Hut


  • PAC-MAN augmented reality game by Pizza Hut

Pizza Hut served up ‘Newstalgia’ campaign celebrating what fans know and love about the pizza restaurant, but with a contemporary twist. To bring the campaign to life, the brand unveiled a limited-edition PAC-MAN pizza box featuring an augmented reality game and a chance to win a custom PAC-MAN game cabinet back in March. The campaign did put a contemporary twist on celebrating all the things people love and associate with the brand – from Book It!® pins, classic arcade games, red cups and Tiffany-style lamps and of course, iconic Pizza Hut pizzas. 

Although the campaign has already ended we think it might be an inspiration for other restaurants to adsome nostalgia to their brand in one way or another. Lots of us loved to play PAC-MAN back in the day but also games like Tetris, Mario Kart and remember SimCity? We have all learned not to play with our food but this might be fun!  

Reading time: 2 minutes 

#PizzaHutARcade | The PAC-MAN pizza box game 

Aof half March, fans who played the AR PAC-MAN game could enter for a chance to win their very own custom Arcade1Up PAC-MAN game cabinet. Here’s how it worked: They had to order a large pizza from Pizza Hut. They then had to scan the QR code on the limited-edition PAC-MAN box and play the awesome AR PAC-MAN game.  Then, to enter the sweepstakes, they had to follow the on-screen prompts to share their score with @PizzaHut on Twitter using #PizzaHutARcade #Sweepstakes. The best part? You didn’t need to be a PAC-MAN wiz to win! No matter your high score, as long as you share it, you had a chance to win. The limited-edition PAC-MAN pizza box was available while supplies last. Read all about the official rules. 

 On April 3rd, Pizza Hut randomly selected one lucky winner from all eligible entries properly submitted to receive the custom PAC-MAN arcade game cabinet for their home. 

“PAC-MAN’s design and creation was inspired by the shape of a pizza with a slice taken out of it, making this partnership so appropriate for the PAC-MAN brand,” said Yutaka Fuse, Head of Licensing and Branding at BANDAI NAMCO Entertainment Inc. “PAC-MAN games and Pizza Hut pizzas occupy a special place in many people’s memories; we’re excited to have the opportunity to create fun memories for a new generation of PAC-MAN and Pizza Hut fans through this collaboration.” 

The Ultimate Pizza Lover 

To kick off the campaign, Pizza Hut joined forces with actor and comedian, Craig Robinson. Robinson will be the face of Pizza Hut, and the campaign for the rest of the year. He can be seen embodying  that ‘kid at heart’ and ultimate pizza lover in the new TV spot “Dots,” as he enjoys a $10 Tastemaker pizza while playing a vintage PAC-MAN tabletop game – just like the old days dining in at Pizza Hut. “Everyone has their own special Pizza Hut memory – from being a BOOK IT! kid or grabbing post-game pizza with your little league buddies,” Robinson said. “Growing up in the 80s, mine was going into Pizza Hut and devouring those little PAC-MAN dots just like I did my pizza. Those arcade games in the restaurant – there was nothing better as a kid.” Check out the commercial below: 

Website: Pizza Hut PAC-MAN

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