Well-known trends on TikTok and how they can inspire your company
TikTok has gained enormous popularity in the year 2020/2021. Due to the fact that we have been stuck at home the app has been able to grown immensely. The app started off with videos containing mostly dancing and singing, and it has now transformed into a marketing tool. We have written about how you can use TikTok for your company a while back. Now Sammy van der Weijden has looked at fun and inspiring recipes and trends that she has spotted in the last few weeks. Some of them were not intended to be used for marketing purposes, but they have led to an increase in sales either way. Maybe these trends will inspire you to create something similar for your restaurant! Which might cause an increase of visitor of generation Z.
Reading time: 3 minutes and lots of fun links to TikToks
The recipes that are popular nowadays are mostly aimed at a healthy lifestyle and being tasty at the same time. Some of these recipes are immensely popular and have gained millions of views. Imagine that your restaurant or bar will create a recipe like this! It’s a great idea to create a TikTok account together with young employees, they know how it works!
1. Baked Oats
This trend might be the biggest regarding food items at the moment and this hashtag has already been viewed more than 487 million times today (March 26)! Mostly because the recipes are very easy to make and most of us probably have most of the ingredients in your house already. The basic ingredients are oatmeal, milk or plant-based milk, baking powder and eggs. In addition to these ingredients you can add whatever you like and then you just plop it in the oven! With the popularity of Baked Oats, supermarkets are even seeing their sales of oatmeal increase, which already shows how effective a trend on TikTok can be!
2. Nature’s Cereal
The name ‘cereal’ might be a bit farfetched for this recipe, but this is the name it got on TikTok! This ‘cereal’ is made up of berries, coconut water, ice and pomegranate seeds. It sounds very simple, but it has become a huge hit thanks to singer Lizzo who shared with her followers that she eats this recipe every day. It also shows that on TikTok the influence of celebrities is big as well!
🫐🍓🥥 it’s actually really good y’all @natures_food
3. Feta pasta
I will admit, this recipe doesn’t really belong to the category ‘healthy’, however it does look extremely delicious! The TikTok below shows you how easy it is to create a delicious pasta with the ingredients feta, pasta, tomatoes, herbs and olive oil. This recipe has become so popular that in some American supermarkets the feta cheese has been completely sold out! The TikTok from the Dutch supermarket Albert Heijn has also been viewed over 1.300 times.
4. Traffic jams due to the power of TikTok
This may not be a recipe, but the companies the Hollywood Cafe and the Strawberry Drive Thru have been doing extremely well for themselves due to their fame among youngsters on the app. Due to the photogenic foods these companies sell, a lot of teenagers are posting pictures and videos of them on social media, including TikTok. It ensures that their followers also want these delicious treats. These companies are so famous at the moment that sometimes there are traffic jams leading to their locations that can last several hours! An example from the Netherlands!
5. Pretty Lady FrappuTeano
At the moment bubble tea is extremely popular under young people, and recently I drove past Biu! Tea here in Amsterdam where a long queue of young people were waiting. Their Pretty Lady FrappuTeano is also popular on TikTok. The taste is said to resemble cheese tea (with fruit flavours), my colleagues posted an article on horecatrends about this tea back in 2017!
We have seen numerous examples like supermarkets and fashion companies that use TikTok, but the platform and it popularity is still growing! Imagine that you would start a restaurant that would only serve TikTok recipes, or that you would be able to promote your company as well as the Hollywood Cafe does. Which restaurants doesn’t want to be that popular that your guests will be queuing outside!?
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