Cinnabon sells like hot cakes


This March and April the American company Cinnabon is opening three new stores in the Netherlands at Stadshart Amstelveen, Stadshart Zoetermeer and at Utrecht’s Central Station. lees verder

Eating in a piece of art at restaurant Rebelz aan de Rotte


At restaurant ‘Rebelz aan de Rotte’ in Rotterdam (the Netherlands), you eat in a piece of art and support a social purpose.

The 27th of February restaurant ‘Rebelz aan de Rotte’ opened. An extraordinary restaurant in many ways: the interior, the kitchen and the staff. The restaurant seats about 70 guests that can go there to have lunch, high tea or dinner. They also cater meetings and parties. In the summer there will be a terrace on a pontoon where people can dock their boats.

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Nutella Festival


  • Frietje Nutella van Piet Friet

What began as a joke on Facebook has now turned into the first Nutella Festival of the Netherlands, wich will take place on the 16th of July in Amsterdam. lees verder

Food festivals: prevent queues or make sure your guests enjoy the queue…


  • Credits: @dominiqueansel’s Instagram.

Guest blog of Leonie van Spronsen, living and working in Paris, heard her colleagues complain about the long queues during the ‘Taste of Paris’ last week. Due to the start of the festival season last weekend with the ‘Taste of Holland’, Leonie blogs about the annoyance of queues. It is not too late to do something about them yet..

Over the past few years they have been popping up all over the world, these “foodie-festivals”we mean, they are either indoor or outdoor, focus on astonishing gastronomy or on variations of our favourite snacks. I personally feel that this is a great development, as the average foodie enjoys these more than a dance festival. But much to our dismay, queueing up  has become a regular activity at all these “foodie-festivals”.

Every small but delicious bite you want to try is ruined by a spectacular waiting line. At ‘Taste of Paris’ the average waiting time was 30 to 45 minutes for basically every stand. But also last summer, while visiting ‘Rollende Keukens’we had to conclude that the festival has had its best days, the terrain gets way too busy these days and this takes the fun out of it for us and many others. Obviously these huge crowds are great for the organizers and illustrates the large demand for these types of events, but the negative effect of over-crowdedness will clearly affect your event and the future of your event quickly.

So how come this situation arises on these festivals? The fact that there are long lines at amateur festivals is to be expected, their organizers usually aren’t specialized in the logistics of F&B. Besides, true hospitality is usually not their main goal. But these “foodie-festivals” consists mostly of hospitality entrepreneurs am I right? How is then still possible that these festivals create such un-hospitable situations? Hospitality is their core business!

For the future of the “foodie-festival”it seems to be very important that we solve this ‘queueing up-situation’ because if not.. Will they still be as popular as they are or will people get sick of it soon?

You can either solve this or accept the lines and entertain your guests!

In regards to entertaing your queueing customers, festival entrepreneurs could take some inspiration from baker Dominique Ansel. With two lines a day in front of his bakery (early morning for the cronuts and at 4 PM for the milk cookie-shots) this is the man that can tell you a thing or two about lines and people in lines. He excels in entertaining his waiting customers, like last weekend when he personally handed out roses to ‘his line’ for Valentine’s Day at his bakery in New York City. But on any given day, him and his team hand out warm madeleines, hot chocolate milk, appel cider or lemonade if it’s hot out.

At the opening of his bakery in Japan they even went as far as doing social media challenges between the lines in New York and Tokyo. They arranged for breakdancers to entertain the crowd and when it got really sunny and hot, they sprayed their customers with water sprays to keep them cool.

You can check out our article about the opening of the Tokyo bakery on our website

So consider entertaining your guests while they wait and thus make sure your “foodie-festival” visitor keeps coming back for more. We would love to visit festivals without lines but if that’s too much to ask.. at least keep them entertained!

Leonie van Spronsen


Impression – Dorset’s culinary food plaza


In November 2015 we wrote about Dorset’s culinary food plaza. A unique collaboration between AVIA and Willem Dankers. The food plaza has opened recently and we received beautiful pictures of it, special thanks to Marieke Dijkhof. The article about the food plaza is stated below. lees verder

Brew your own beer at Brouwerij Troost


Great news, still some spots left for you! ‘Brouwerij Troost’ in Amsterdam is giving you the opportunity to brew your own beer. The registration for the second quarter in 2016 is now open. lees verder

A virtual reality arcade, Escape Room plus!


This weekend I read an article about ‘Project StarCade’ which will bring a virtual reality arcade to Los Angeles. It will be opening this spring at a yet undisclosed location. This location will be a pilot center before expanding to other locations in the US or in Europe. As we just wrote a whitepaper on Escape Rooms in the Netherlands, it’s intriguing to think about the developments…. lees verder

We Design Food, eating at food designers during ART Rotterdam


  • Menno Vreeburg, Arne Ramak en Maarten Hogeveen

During ART Rotterdam (11 t / m 14 February) at the Van Nelle factory in Rotterdam a collective of leading Dutch food designers open a temporary dining-and-drinking atelier called We Design Food.

The chefs or food designers provide seasonal dishes. The other members provide a nice glass of wine or a super exciting cocktail. There are oysters and small snacks. There is bread and there is chocolate. You can also just grab a cup of coffee of the highest quality at We Design Food. The atelier is to be found in building 6, opposite the entrance of ART Rotterdam. The atelier is open every day from 10 o’clock. lees verder

STACH the new shop in shop formula situated in the Mercure hotel Amsterdam City


The from origin in Amsterdam situated foodshop STACH, well known for their sustainable products and specialties from local suppliers, has opened a shop in shop formula in the Mercure Hotel Amsterdam City.

Foodshop STACH

STACH, the Amsterdam foodshop, with sustainable to-go products and specialties from local suppliers has opened a shop in shop formula in the Mercure Hotel Amsterdam City. STACH is already owner of nine different shops, situated in Amsterdam, Utrecht & Overveen, the Netherlands. The new shop in the Mercure Hotel will be added to their portfolio.

Guests can choose in the new foodshop for local brewed beers, healthy bars, freshly baked biscuits, salades and take away meals. “Due to the changing needs of the customers it is important to develop concepts who meet these needs. STACH offers an unique and qualitative eat experience on an approachable level. STACH is thereby, just like Mercure, locally inspired, this makes the concept suitable for our promise; a unique experience inspired by the local environment”, says Ad Hoondert, the General Manager of the hotel.

Curious (hotel) guests

Within a short amount of time the foodshop had already a lot of guests who were curious about the concept. The fresh salads and especially Dutch products like ‘stroopwafels’ are very popular. “The appearance of STACH does give the hotel lobby a complete new impulse. It creates an cosy environment, a reason for guests to stay longer in our bar and lobby. Also guests who are not staying in our hotel and people living nearby are welcome to make use of the STACH products. It creates a link between us and the local environment of the hotel”, says Ad.

Get inspired by.. Spoon & Stable


Leonie van Spronsen, lives and works in Paris and is infected with the foodiebug, in this blog she writes about Spoon & Stable by chef Gavin Kaysen. In particular about his ‘after hours specials’.

Fall 2014 Gavin Kaysen, former pupil of Chef Daniel Boulud in New York (restaurant Daniel**), took the jump back to Minneapolis, Minnesota where he originally came from and opened his first, own restaurant: Spoon & Stable. Since then the casual fine dining restaurants have been a grand success, being noticed from coast to coast in the USA.
Other than super fresh food, beautiful presentations and a great atmosphere there is something else that sets this restaurant apart; their ‘after hours special’.

This genius gimmick is what we would love every fine dining restaurant to do. Every day the restaurant features a ‘fancy fast food’-like dish that is only available at the bar and not before 22h30. This can be a creative bowl of ramen (Japanese noodle soup), duck-confit tacos, freshly made corn tortillas and basically any crazy/yum/exciting dish they can come up with.

Why is this special at Spoon & Stable so great?

There are so many reasons, first it makes your food accessible for many more people than it is now, without having to lower your dining room prices. Secondly the bar of your restaurant will be much more exciting, shooting up beverage sales. Third it gives your team a little bit of freedom to experiment a bit outside of the box. Gives them the opportunity to create and test all their crazy ideas. And last but certainly not least, it could help greatly in eliminating food waste.

Personally, I’m 25, live in Paris and infected with the foodiebug. I would love if some of the great Parisian chefs would open their minds to this idea. Imagine yourself, at a random Tuesday night, 22h30, having a cocktail and grabbing a grilled cheese reimagined by Alain Ducasse.. could it get any better?
Check out this video to get to know chef Gavin Kaysen. He spoke at the Terroir Talks in October 2015. It gives a clear insight in 17 minutes….

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