Dominique Ansel Treehouse |A new all-day café in London


  • Dominique Ansel Treehouse exterior - photo credit Ed Schofield
  • Dominique Ansel Treehouse - bakery counter - photo credit Ed Schofield
  • Dominique Ansel Treehouse interior - photo credit Ed Schofield
  • Chef Dominique Ansel in front of Dominique Ansel Treehouse - photo credit Orphée Tehranchian
  • Dominique Ansel Treehouse - Camembert Fondue, Croissant Crisps - photo credit Ed Schofield
  • Cream of Plum Tomato Soup en Croûte at Dominique Ansel Treehouse - credit Ed Schofield
  • Dominique Ansel Treehouse - Chicken Liver Mousse Millefeuille, Candied Mandarin, Brown Butter
  • Dominique Ansel Treehouse - Pillowy Gnocchi, Mimolette & Comté Cream Sauce - photo credit Ed Schofield
  • Venison Pithivier, Confit Haunch, Salt-Baked Celeriac, Cabbage, Jus
  • Dominique Ansel Treehouse bakery pastry case (on ground floor) - photo credit Ed Schofield

Chef Dominique Ansel, named World’s Best Pastry Chef by the World’s 50 Best Awards, has recently opened Dominique Ansel Treehouse, a new all-day café in London’s Covent Garden. Located on quaint Floral Street, the new concept offers a menu that celebrates and showcases the pastry foundations and artisanal techniques that pastry chefs do best, from flaky puff pastry to delicate handmade pasta, short crusts for pies and tarts, fresh-baked breads, and more.

We’ve been fans of chef Dominique Ansel from the moment he opened his first bakery in New York and got famous by creating his Cronut® and many more fêted pastries like my favourite his signature DKA (Dominique’s Kouign Amann). They don’t serve the Cronut® at the Treehouse for this croissant- doughnut hybrid you need to go to his bakery in London. But the menu of Dominique Ansel Treehouse sound delicious and London is relatively nearby for us Dutchies, although we still would love to have a Dominique Ansel bakery in Amsterdam!  ^Marjolein

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Trends we spotted | Week 7


At we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’.

This week, among other links to articles about a nicotine-like ‘meat patch’ and the Fondue Pizza by Pizza Pilgrims and The Cheese Bar.

An international project upcycles shellfish to tackle plastic pollution and Café Jack and Beyond in London serves ‘bottomless Cake and Prosecco’. And a new water-saving defrosting system, called Boss Defrost, offers a more sustainable solution.

And an article on how the Coronavirus is hitting the business of American Chinese Restaurants and some inspiration for Valentine’s Day 2021!

Click on the title if you like to read the full article. Enjoy reading!

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The city of Igualada & Airbnb | ‘Healthy Destinations Lab’


  • The city of Igualada & Airbnb - a model for driving healthy tourism

A healthy tourism project between the city of Igualada (Spain) and Airbnb provides a blueprint to promote lesser-known destinations across the world. As told by Airbnb the number of arrivals of guests to the region increased 50% in one year propelled by domestic travelers. In late 2018, Igualada City Council and Airbnb announced the creation of the “Healthy Destinations Lab”. The innovative project brought together industry, policymakers and locals to explore, generate ideas and collaborate on building a healthy and sustainable tourism model for the municipality of Igualada, located within the L’Anoia region in Catalonia (Spain).

We wrote about the ‘Global Office of Healthy Tourism’ by Airbnb back in 2018 and recently they published a whitepaper on New Sustainable Tourism Destinations in which they, amongst other topics about sustainable tourism, subscribe the project with the city of Igualada in the Anoia region in Spain. The effect of the project: Guests arrivals in the Anoia region grew by almost 50% in 2019, 71% growth of domestic travel in the Anoia region in 2019, 16 of the 35 municipalities in the Anoia region received travelers through Airbnb.

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Punk, Royals and Shoreditch | The new nhow London hotel has a special interior design theme


  • nhow London
  • nhow London

NH Hotel Group recently opened its first nhow property in London at the beginning of January. nhow is a brand that surprises and inspires its guests by offering them an unconventional experience, which is unique to each hotel’s location. nhow London is part of the exciting new development 250 City Road.

Check out their Instagram account for more details of the interior design which has ‘London reloaded’ as theme. You’ll be welcomed by Henry the robot and we love the Big Ben rocket sculpture in the lobby! read more

Mandarin Oriental Miami | 20 Years of Hospitality celebrated with a ‘Platinum Wedding and Honeymoon’ offer


  • Mandarin Oriental, Miami wedding flowers

In honor of the hotel’s 20th anniversary, five-star Mandarin Oriental, Miami is gifting newlyweds the honeymoon of a lifetime with the ‘Platinum Wedding and Honeymoon’ offer. Named for the traditional 20th anniversary gift of platinum, the offer includes a seven-night honeymoon at any Mandarin Oriental hotel worldwide when booking a wedding at the Miami hotel.

Great initiative by this large key player within the hospitality industry, showing the importance to always keep utmost attention for creating exceptional and unforgettable guest experiences (no matter how large the organization is). A great example for other chains? Although this ‘Platinum Wedding and Honeymoon’ offer has a high price tag it might be an opportunity for other chains as well, a kind of ‘all in one wedding’ offer.  read more

Trends we spotted | Week 5


At we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’.

This week, among other links to articles about ‘Truth & Tonic, the first plant-based café on the Strip in Las Vegas and at an ATM outside of the new Vagabond venue in London, dispensing a glass of prosecco!

Other articles are about CHEW, another personal and reusable straw and an eco-friendly chocolate bar by Kit Kat, flavoured and sweetened with cacao fruit!

The Mandarin Oriental Ritz, Madrid will reopen its doors in the summer of 2020 and Beyond Meat had another collaboration with Dunkin’ this time! A limited edition of the Beyond D-O-Double G Sandwich with Beyond Sausage!

And a very important development in Spain  Aqua Abib created a solar-powered system that turns salt water into drinking water and commercial salt. Big, bigger, biggest – At the Lamanna’s Bakery in Scaborough Canada they created very big pizza slices and even sweet ones like The Donut Slice!

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‘Tempo by Hilton’ | An elevated and approachable new lifestyle brand


  • ´Tempo by Hilton´ King Bathroom
  • Tempo by Hilton´ - Lifestyle
  • ´Tempo by Hilton´- King Power Down Zone Monterey
  • ´Tempo by Hilton´- Public Space & Bar

Hilton launched ‘Tempo by Hilton’, an approachable lifestyle brand curated to serve a growing segment of ‘modern achievers’ who seek a hotel experience that reflects their ambition. By combining thoughtful design and diverse lifestyle partnerships, ‘Tempo by Hilton’ provides hotel owners and developers with a highly scalable brand that is both uplifting and within reach for future guests – all powered by an efficient service model. read more

Trends we spotted | Week 4


At we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’.

This week, among other links to articles about the loss of the third Michelin star by L’Auberge du Pont de Collonges, Restaurant Paul Bocuse and the most expensive bottle of gin ever is made by Skully Gin!

The Fairmont in San Francisco created a temporary and controversial solution for their very busy breakfast buffet and you’ll be able to enjoy ‘Breakfast at Tiffany’s’ in London as well!

Karma the food rescue app, will install 100 communal smart fridges across Sweden, the UK and France. And in New York, the meat-free sushi restaurant ‘Beyond Sushi’ is expanding., they will open their 7th location.

Click on the title if you like to read the full article. Enjoy reading! read more | Twenty epic unique places to stay to kick start 2020 New Year’s resolutions


  • the 'Practice Self Care Room'
  • the 'Snap Your Best Shot Room'
  • the 'Snap Your Best Shot Room'
  • the 'Unplug Room'
  • the 'Recommit To Romance Room'
  • the 'Read More Room'
  • the 'Learn To Dance Room'
  • the 'Learn To Code Room'
  • the 'Become Financially Savvy Room'
  • the 'Be More Adventurous Room'

This holiday season,, the global travel leader with a mission to make it easier for everyone to experience the world, is encouraging consumers to book a trip to help kick start 2020 New Year’s resolutions. In an effort to offer inspiration, is custom designing 20 incredible experiences available for guest bookings, with each “Resolution Suite” themed to align with 20 of the most popular New Year’s resolutions for 2020. has encouraged consumers to #BookYourResolution to help them come true.

Great marketing campaign by Unfortunately only available in the US and hopefully the lucky ones that had the opportunity to stay in one of their resolutions suites are probably even more motivated to have their resolution come true! The suites were available for 2 nights as from January 17th! It might be a great 2021 New Year’s resolution for to create a likewise campaign in Europe, preferably in Amsterdam!

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Ferm Fatale l The world’s first zero sugar probiotic mocktail


  • Zero sugar probiotic mocktail Shrub-Bucha by Ferm Fatale
  • Zero sugar probiotic mocktail Shrub-Bucha by Ferm Fatale

Ferm Fatale, the world’s first zero sugar probiotic mocktail, is kicking off the New Year with the official launch of a line of shelf stable, raw, vegan, organic, probiotic non-alcoholic beverages. At only 22 calories and zero sugar per bottle, Ferm Fatale’s mocktails offer an alternative to typical beverages loaded with sugar and alcohol, giving consumers the freedom to enjoy a healthier choice while socializing.

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Mirabeau Rosé Gin | Perfect to make pale pink cocktails


  • Mirabeau Gin Rosé
  • Mirabeau Gin Rosé
  • Mirabeau Gin Rosé

Mirabeau Rosé Gin, a sophisticated dry gin with a category redefining spirit, created by Alex Ignatieff, the gin brand director of Domaine Mirabeau in France. The Rosé Gin is made with the scented grape alcohol extracted during the dealcoholisation process when making the lower alcohol and vegan rosé of Mirabeau, Forever Summer. Together with the chosen botanicals, this small batch gin stands out in the growing pink gin category. Mirabeau Rosé Gin is a true gin with juniper being a dominant component. The delicate signature flavours come from traditional distillation with no need for sugary additions.

Like all the light pink rosés and sparkling rosé from Domaine Mirabeau, the gin looks beautiful and might be an asset for cocktails like Mirabeau Rosé Gin Fizz Recipe or a festive Punch cocktail recipe, in the article you will find a video about how to make the latter! The Domaine Mirabeau also sells 5 distinctive rosés, rosé with low alcohol and vegan (Mirabeau Forever Summer Rosé) and prêt-à-porter cans of rosé to go!

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KINGSTAIRS | Burger King gave away free Whoppers in the Bronx


To celebrate the DVD release of the movie Joker, Burger King gave away free Whoppers delivered to residents of the Bronx in New York City. This because they have been suffering through tourists from all over the world climbing the ‘Joker stairs’ on Shakespeare Avenue! Burger King said anyone living in the same borough as the now-famous stairs could get a free Whopper delivered by Uber Eats until January 12 if they used the code KINGSTAIRS.

Another example of a viral marketing campaign to promote a local happening. So if your city has its own special circumstances….. like a famous Instagram spot, use it to promote your product through social media. And we all know that residents in cities like Amsterdam, Barcelona, Paris etc. ‘suffer’ due to the influx of tourism. Play with it!    

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Trends we spotted | Week 3


  • trends we spotted this week

At we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’.

This week, among other links to articles about Selfridges that has a café with an adult-sized slide in its window and about Lets Golf!, they transformed the city of Groningen into a minigolf park.

During the Hotelnacht (the hotel night) 2020 in Amsterdam (the 18th of January) you can participate at Taiko Bar’s Asian Karaoke Night at the Conservatorium hotel. Or visit the Pulitzer x Lindt during the Hotelnacht 2020. They’re creating a chocolate heaven!

In December the first vegan cheese shop opened in Amsterdam and in London a pop-up cheese-themed hotel will open! An idea by Café Rouge.

Le Prestine in Antwerp, the new restaurant for Sergio Herman is looking for staff, they will open this April. Also a link to ‘The Jungle Bubble by Anantara’ in Thailand, watching elephants from your bed and bubble! And inspiration for a children’ playground from Beijing, the Baoyan Park Children’s Entertainment Park. 

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nhow Amsterdam RAI | Amsterdam has a new icon


  • nhow Amsterdam RAI
  • nhow Amsterdam RAI
  • nhow Amsterdam RAI
  • nhow Amsterdam RAI
  • nhow Amsterdam RAI

General Manager Hermann Spatt personally welcomed the first guests of nhow Amsterdam RAI on January 10, 2020. It is the second nhow hotel to be opened in the Netherlands. nhow Amsterdam RAI is located between the RAI Convention Centre and the A10 highway, making it attractive for organizers, exhibitors and visitors to national and international exhibition and conference markets. Schiphol Airport is a ten minute drive by car or train and the tram will take you to Dam Square within six minutes. The building was designed by the architectural firm OMA. nhow is the lifestyle brand of NH Hotel Group and the hotel in Amsterdam has 650 hotel rooms and nine multifunctional event rooms on the 23rd floor.

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The BrewDog AF Bar, the alcohol free beer bar & BrewDog’ ‘Drink All You Can Jan’


  • BrewDog AF Bar - opened at Old Street London
  • BrewDog AF Bar - serving exclusively low alcohol drinks
  • BrewDog AF Bar - opened at Old Street London
  • BrewDog AF Bar - takeaway alcohol-free beer fridge
  • BrewDog AF Bar - also serves a BrewDog menu
  • BrewDog AF Bar - also serves a BrewDog menu

‘The BrewDog AF Bar’ is the brewery’s first fully alcohol-free bar. Independent Scottish craft brewer BrewDog have opened their first bar dedicated to alcohol-free. The BrewDog AF Bar is the world’s first alcohol free beer bar and will offer 15 taps of draft alcohol-free craft beer. The bar has opened in central London and will be the first of the company’s global bars to feature a line-up solely devoted to drinks without alcohol. In addition to this, BrewDog will be running ‘Drink All You Can Jan’ across all bars. The initiative offers drinkers unlimited refills of BrewDog alcohol-free beers in all bars for the entire month. And with 24% of beer drinkers choosing more low or no-alcohol options (according to the Mintel, UK Beer Market Report 2018), the brewery are piloting a new concept for their bar division, with a view to rolling it out across the UK and into Europe.

It’s the time for alcohol free drinks: in the Netherlands we spotted amongst others the first pop-up Bar 0.020 in Amsterdam and the new menu for alcohol free drinks at NRC café in Rotterdam. With Dry January it’s wise to serve your guests at least the possibility to drink alcohol free. Our colleagues Robin, Nick and Leonie tried some drinks last week and they were kind of surprised on the sweetness of most mocktails! So if you’re buying or creating alcohol free drinks, not everybody has a sweet tooth!  

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