Inspiration for National and International Days 13 February 2024 – A blog by Marjolein van Spronsen, on using national and international days as inspiration. We mention these days 1 to 2 months upfront in our weekly trendletter. With links to the former trendletters. We don’t publish those articles on Horecatrends but of course everyone can subscribe to the weekly trendmail. 😉
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Jimmy's 100% Popcorn BeerAt the Dutch exhibition for the hospitality industry, the Horecava, the innovative JIMMY’s Pale Ale Popcorn Beer has been introduced. The main ingredient of the beer consists of the by-products of the Dutch popcorn producer JIMMY Products in Oud-Beijerland. The high-quality use of these popcorn by-products, combined with the already sustainable brewing methods of Brewery ‘Vet & Lazy’, it guarantees a unique and 100% sustainably brewed beer. Which is an important milestone.
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15 years - Clean the World
IKEA - Fashion Week Paris
Stayokay X The Good Roll
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
Enjoy reading!
Instagram inspiration - Roses are red or bread 
Instagram inspiration - Roses are red or breadDo you also enjoy scrolling on Instagram? We do!! Every week we come across inspiration that we often share in our weekly article ‘Trends we spotted’. This week we came across so many of them! Among others, a ‘duck in your coffee’, a bouquet of croissants under the motto ‘are roses red or bread’, hot milkshakes, Cookizza’s by Cedric Grolet and much more. That deserves its own article!
Enjoy reading!!
Andrei Talapanescu - Michael Wolf
Culinary Fullmoon Party by Wolf Atelier in AmsterdamOn February 24 during the full moon, the wolf goes wild. Wolf Atelier will host the first edition of a series of culinary ‘Fullmoon Parties’. When the moon is at its fullest, Amsterdam’s nocturnal animals will be tasting and dancing the night away during the culinary ‘Fullmoon Party’ on the Spoorbrug near Westerdok.
Plant-based cooking with Violife Professional 
Plant-based cooking with Violife ProfessionalWe have just finished ‘Veganuary’, an initiative that seems to be increasing in popularity. But has this plant-based revolution also had an effect on plant-based cooking in the Dutch hospitality industry? The simple answer is ‘yes’ but there is also much to be gained for plant-based, according to research by Violife Professional. With a recipe for vegan ‘Vietnamese Summer Rolls’.
Beyond Meat, Inc. (NASDAQ: BYND), a market leader in plant-based meat, presented the Beyond Steak® in the Netherlands for the first time during the Horecava. This plant-based steak has been available to the hospitality industry since January 24th. This launch builds on the recent introduction of the Beyond Chicken-Style products. Beyond Meat’s entire range meets the commitment to offer plant-based products/proteins developed to be indistinguishable in taste from animal meat, with the added nutritional and environmental benefits of plant-based meat. Beyond Steak® will soon be available at Hanos and other foodservice outlets. We just tasted it! read more
Bosshardtjes ontwerp Studio Nijenhuis
Pakketje voor het Bosshardthuis - credits Eva Vlieger - consumentenverpakking Studio Nijenhuis
Eberhardje en Bosshardtje bij de Voorburgwal - credits Eva VliegerFrom the 14th of February 2024, on the day of love, available throughout the Netherlands: the one and only Bosshardtje, a cookie named after Major Bosshardt, who in 2009 was elected the Greatest Amsterdammer of all time. Created by the Foundation Eberhardjes Amsterdam.
Humble Firefly frosted
Humble Firefly frosted en smoked gold
Humble Firefly BronzeThe warm feeling and coziness of a candlelight is indispensable in many hospitality venues. Humble has managed to capture this enchanting atmosphere of candlelight in the new wireless design lamp Humble Firefly. No messing around with wax and matches; this beautiful eye-catcher is safe, durable and easy to move. This makes the product ideal for use in the hospitality industry and at events!
Blue Collar Hotel - Stayokay Hostels returns to the Dutch region ‘Brabant’
Blue Collar Hotel - Stayokay Hostels - a new hostel on Strijp-S in Eindhoven
Yotam Ottolenghi promotes his book Comfort in Amsterdam
The Social Hub in San Sébastian recently opened
The brand Sofitel launched a new concept - The Haute Croissanterie
Subway® in the USA announced a high demand for the new footlong 'Sidekicks'
Starbucks - Oleato Golden Foam Iced Shaken EspressoAt horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
Enjoy reading!
Hamburglar hits the road in the USA
The Burger Warmer console in the Burgercuda of the HamburglarBack in the spotlight is Hamburglar, he is stepping up his burger-stealing game – this time, with a new trick up his black-and-white striped sleeve. Introducing the Burgercuda, Hamburglar’s never-before-seen getaway car. With the help of the custom 1970 Plymouth Barracuda, he’s making his way coast-to-coast in an attempt at the ultimate burger-stealing heist. That’s where fans come in: spot the car and scan the vehicle’s code to get rewarded with an Arch Card – plus Hamburglar-inspired swag* – so you can try the delicious new burgers at your local McDonald’s (before the Hamburglar does). And whether you spy our mischievous friend or not, fans everywhere can enter to win FREE McDonald’s burgers for a year by visiting SpotHamburglar.com**.
White Castle Love Kit - credits White CastleFor more than 30 years, White Castle, America’s first fast-food hamburger chain, has transformed its restaurants on Valentine’s Day into Love Castles with special décor, hostess seating and tableside service. Each year, tens of thousands of Cravers join their partners, friends and family for this special evening. But what about those unable to secure a reservation or drive to one of the 300-plus participating Castles? In the USA their fans can buy a White Castle Love Kit to create an at home Valentine’s Day experience.
Streetart Frenkey - Gum under the table - credits Arie de Leeuw
Owners of restaurant Coulisse in Amsterdam - credits Chantal Arnts
Dish by restaurant Coulisse Amsterdam - credits Marjorie Romeijn
Restaurant Coulisse in Amsterdam - interior - credits Marjorie Romeijn
The first Michelin star at restaurant Coulisse by Frankey - credits Frankey
Streetart Frankey - Gum under the table - credits Jurre RompaWith their brand new concept ‘Street Art Sundays’, restaurant Coulisse with one Michelin star and streetart Frankey is breaking through all the conventional bubbles of gastronomy. On three Sunday afternoons, several artists from Amsterdam will explore their intersections with fine dining. In the process, Coulisse’s team will surprise guests with unique dishes and unexpected flavours. As curator of these afternoons, streetart Frankey himself will kick off February 25. In this first edition, aptly titled ‘Gum under the table’, he shares his fascination with chewing gum, as the most useless and cheerful food product of all time. read more
 X streetart Frankey)
Speciaalbierfestival Brouwerij Homeland X Scheepvaartmuseum
Speciaalbierfestival Brouwerij Homeland X ScheepvaartmuseumHet Scheepvaartmuseum in Amsterdam will transform into a true paradise for foodies, craft beer lovers and adventurers on March 8 and 9. Tickets for the craft beer festival by Brewery Homeland X Scheepvaartmuseum Amsterdam are now on sale!
Pourify Pourer won the Horecava Innovation Award in the catagory Equipment & Services 
Pourify Pourer won the Horecava Innovation Award in the catagory Equipment & Services 
Pourify Pourer won the Horecava Innovation Award in the catagory Equipment & Services 
Pourify Pourer won the Horecava Innovation Award in the catagory Equipment & Services Do you run a bar, restaurant or hotel that is trying to keep a grip on all the drinks being served? Then the Horecava Innovation Award winner in the Equipment & Services category: Pourify might be for you! Pourify is a durable Bluetooth-enabled pouring spout that accurately tracks the quantity of drinks, allowing hospitality entrepreneurs to efficiently manage their beverage inventory, reduce waste and optimize their profits.
Cyclists no longer have to travel to distant mountain areas in search of those extra few percentages. From now on, they can find what they read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
Parma Food Valley is a unique land where food is the key to memorable experiences, as an example of effective promotion and enhancement of the area and its products of excellence. Creativity, excellence, future, and events are the pillars on which the Parma Food Valley brand rests, serving as a container of stories with food as protagonist.
Pleun’s Regenboogijsje (rainbow ice cream by Pleun) will have a special place on the exhibition floor at the Horeca Vakbeurs Hardenberg. Pleun’s Regenboogijsje is an ice cream that draws attention to Batten disease (CLN3). Pleun is a 9-year-old girl from Deventer who suffers from this rare metabolic disease. Trade fair organiser Easyfairs of the Horeca Vakbeurs is keen to help raise awareness of the disease and reach even more hospitality outlets by providing an exhibition space during the Horeca Vakbeurs on 29, 30 and 31 January 2024 at the event location – Evenementenhal Hardenberg.
Last week ingredient innovator EVERY did debut its flagship EVERY® Egg – the world’s first liquid egg made without the hen – at an exclusive dinner at world-renowned restaurant Eleven Madison Park in New York City. Made by yeast fermentation, EVERY Egg will be unveiled following nine years of product development by EVERY, which has raised over $233 million from notable investors including actress Anne Hathaway, AB InBev and Grupo Bimbo.
As an innovative response to winter snow challenges, Domino’s Pizza in America is introducing the campaign, ‘Plowing for Pizza’. This particular initiative aims to ensure that, even under harsh winter conditions, hot pizza delivery will continue in certain zip code areas. The philosophy behind it: by contributing to snowplows from 20 cities, Domino’s Pizza is contributing to the ability to deliver quickly in wintry weather. In America, local businesses also often contribute to bits of road maintenance.
Winning Foods from Belgian entrepreneurial duo Jef Cavens and Frederik Van Dessel is launching their promising mealprep startup ‘Lego for food’ for their first customers. Winning Foods supplies frozen building blocks to assemble meals – ‘like Lego’. Currently, the first 30 test families are ordering Winning Foods packages and switching to this innovative and healthy lifestyle. Winning Foods is providing 16 building blocks, with 60 possible recipes and will expand their ‘Lego for food’ campaign on a larger scale in 2024.
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about amongst others:
Enjoy reading!
On December 28 and 29, there probably isn’t a whole lot on your calendar. The days between Christmas and the turn of the year are generally days to recover from Christmas and prepare for a festive end to the year. To make these days even more fun you can go to ‘After Dinner Sip’ in Utrecht this year.
A party to make the dip between Christmas and New Year’s Eve more fun and one of the last parties before the start of the healthy or vegan January regime!
In August of this year we read about the first rumours that McDonald’s would introduce a new spin off called CosMc’s. Now the news is in the open and they started to trial in the first location Bolingbrook, Illinois. It’s opening today! The concept is based on CosMc, a McDonald’s-craving space alien, who first appeared as a character in the late 80’s and early 90’s promotional advertisements. CosMc’s is a new small-format, beverage-led concept that’s inspired by nostalgia and powered by a menu of bold, refreshing beverages and tasty treats.
The Berkeley launched its very own gift-wrapping service for Christmas shoppers as we enter the busiest time of the year. From gifts big to small, little and large, guests staying at The Berkeley will have access to the hotel’s Wrapper in Residence throughout the month of December.
A great small gesture for the guests of The Berkeley Hotel in London! Inspiration for luxury hotels in other shopping areas? And if you stay at this hotel. check out Cédric Grolet at The Berkeley most certainly if you have a sweet-tooth.
As finals season begins across college campuses nationwide, thousands of students find themselves without a Taco Bell® restaurant within walking distance – leaving them in distress when study session cravings hit. Recently Taco Bell at Home came to the rescue with the new ‘Taco Bell SOS Kits’, designed to give students on these campuses the mouthwatering Taco Bell goodness, even without a restaurant nearby. The kit features the newest Taco Bell at Home essentials from Kraft Heinz to recreate fan-favorite menu items.
Great idea to focus on students in their finals season!
During the holiday season everyone is always busy and part of it is last minute Christmas shopping in crowded and busy shopping streets. Bram Ladage, known for its delicious fries, is giving shoppers in Rotterdam (The Netherlands) a great surprise this December. “To surprise our Bram fans while shopping, we sprinkle the month of December with free ‘Brammetjes’ or in English Bramlets. To warm up while shopping, or to give away to family or friends under the Christmas tree. Convenient, because then you don’t have to go into the stores for other presents,” says Isabeau Ladage, responsible for the marketing.
Santa’s Official Post Office in Rovaniemi, Finland, is expected to receive over 30,000 letters daily from children and adults around the world this year. In a bid to attract novice elves, a magical cabin stay has been listed on Airbnb for guests – free of charge – to roll up their sleeves, lend a hand with the backlog of letters and experience the joy of the holiday season from the Arctic Circle. Booking for this special festive stay opens December 11 at airbnb.com/santa. Check out the exact time it opens in the article.
Last year McDonald’s gave their now adult fans the change to relive the feeling of opening a Happy Meal® box to see the surprises inside. The Cactus Plant Flea Market Box in the U.S. was the first Adult Happy Meal, this year they sparkle the nostalgic joy with the help of the visionary artist Kerwin Frost and some very special Buddies.
The G7 restaurant in Sittard (in the south of the Netherlands), located in the Gruizenkerkje (church) from 1634, has a new interior. With a mix of old church elements, modern comforts and international allure, is the interior unique for Sittard and matches the cooking level and ambitions of the owners Danny Meijers and Rik Opstals better.
Great idea to eat out in a church during the festive month of December, otherwise I’m sure too but the ambiance in the church is probably magical now. There are many more little churches where you can eat, like for example: Noor in Groningen, Bunk Amsterdam and Utrecht (you can also stay overnight here) and, for example, De Kleine Toren in Baarland and many more.
The festive season at Bunk Amsterdam and Utrecht is about to kick off. Both locations will host events and Christmas dinners throughout December, adapted to the festive time of year. You are guaranteed a warm, cosy and lively atmosphere at both Bunk’s churches. The original cultural program perfectly complements the December month and holiday period. What remains unchanged is the typically approachable Bunk vibe. Everyone is welcome to experience the creativity and sense of community.
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to article about among others:
Enjoy reading!
During the month December, Bagels & Beans in the Netherlands will be sharing their warmth in a very special way. In addition to bagels, coffee & happiness, they will now also literally share ‘warmth’. They will do so with something that many take for granted: a pair of socks.
For the heartwarming campaign ‘Who will you give warm feet? Share the warmth!” Bagels & Beans has joined forces with ‘Let’s do Goods’ and created unique Latte Art socks. For every pair of Latte Art socks sold, Bagels & Beans and ‘Let’s do Goods’ will donate a pair of socks to someone who desperately needs them. The goal is to work together with all bagel fans to provide as much warm feet as possible to homeless people in the Netherlands.
Update January 15: As a result of the December campaign ‘Who do you give warm feet? Share the warmth!’ Bagels & Beans has donated 5,000 pairs of new socks to homeless people in the Netherlands. In the week of January 8, the special donation socks were handed over to the Salvation Army locations in Utrecht, Amsterdam and Rotterdam.
Reopening – During the grand opening of the completely renovated restaurant ROAM & Desert Inn Pub, Carlton Oasis in Spijkenisse welcomed guests and locals to a renewed hospitality experience where everyone is welcome.
Vogue is opening Vogue Café for the first time ever in the Netherlands, in collaboration with ‘StandUp’ by L’Oreal Paris. The two are joining forces on National Day Against Violence Against Women to draw attention to street harassment. The café will open for breakfast, lunch and dinner on November 25th and will feature special performances such as a performance by spoken word artist Zaire Krieger and singer Bente.
We love the tradition of Claridge’s, London’s legendary Mayfair hotel, to have their Christmas Tree decorated by a, as they call it, long-time friend of the hotel. We have articles on many of their Christmas Trees decorated by famous designer friends, like for example Christian Louboutin in 2019 and Karl Lagerfeld back in 2017. This year it’s Louis Vuitton and we love their Art of Travel theme!
The Claridge’s Christmas Tree 2023 by Louis Vuitton brings together two illustrious names who have long celebrated the Art of Travel and crossed paths throughout their respective histories after both being founded in 1854.
Located in the Anna van den Vondelstraat, in the heart of Amsterdam, the hotel Maison ELLE Amsterdam will receive its first guests mid-December. This is the second worldwide establishment of the prestigious and successful Maison ELLE and the first outside of France.
After5 brings together women who have never met before at some of the hottest restaurants in the city in an effort to ease the friendship-making process. Whether you want to meet up with new people in your city or just want a girls night out, it has never been easier to do so! Via the platform After5, you book a seat at the table, the rest will be arranged by them!
Is your mailbox also filled with a flood of ‘Black Friday’ deals? Your social media feeds and the internet probably as well. However, there are very few ‘Black Friday’ deals from restaurants and hotels among them. Too bad! We have searched for some examples of how, as marketing for restaurants and hotels, you and your guests can benefit from real ‘Black Friday’ deals.
On Tuesday evening December 5th, Thailand’s top chef Keng Vichianrat and master chef Chris Naylor of Restaurant Vermeer will join forces for a Thai-Dutch dinner. It is an initiative of the Embassy of the Kingdom of Thailand and part of the three days of Thai National Day festivities. The event is part of Thai Kitchen to the World, a long-term project promoting Thai cuisine, gastronomy and ingredients worldwide.
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about among others:
Enjoy reading!
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