Instagram | the perfect social media network for hotels, restaurants and cafés


  • Conservatorium Hotel
  • Restaurant Hemingway
  • Restaurant One
  • Waldorf Astoria Amsterdam

The visual social network Instagram is the best marketing platform for sharing photos of hotels, restaurant or bars. You can share photos of your property, the surroundings, the food and drinks. All to make your future guest excited about the experience those photos promises. lees verder

Driving Barista App | Driving safe in traffic


  • Driving Barista App

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive. Drives who don’t check their phones will be rewarded with a cup of free coffee. The app is activated when a person flips their phone over and begins driving, once the first 100km has been driven they receive a coupon for a free coffee. The counter will reset to zero kilometres at the moment the phone is lifted. After the first 100km the free coffee vouchers can be deserved every 200km. lees verder

Trends we spotted this week – week 39


  • Trends in het kort

At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others a unicorn café in Bangkok and feed the one in need by deleting a Instagram picture.

If you like to read the whole article, click the title. Enjoy reading! lees verder



The luxury hotel Marriott at Brooklyn Bridge in New York, invites visitors to snap pictures of their inverted replica of a guest room. The pictures are shared on social media with the hashtag #MGravityRoom. lees verder

Instagram trend | #coffeeinacone


  • Facebook: thegrindza

Latte art to perfection, cappuccino served in a cone! Dayne Levinrad works at The Grind Coffee Company in Johannesburg (South Africa). He developed one of the Instagram trends of the moment: coffee in a cone. We already wrote about it in our ‘trends we spotted this week (21)‘ but when we made a round-up of all the ice-cream trends we spotted this summer we thought this trend deserved its own article. lees verder

Inspiration session Wellness


  • Trendpresentatie Wellness

Bram Kosterink and David Maartense gave an inspiration session last month about the Wellness industry. The presentation focused on the latest trends and developments within the Wellness industry. The presentation was given at ROC Mondriaan in The Hague. lees verder

The rainbow food trend in latte art


We’re following a couple USA based trend websites and they’re all showing the rainbow food trend. Because we’re not particular fond of the food colouring business, we never wrote about all those normal everyday foods that are popping up in rainbow colours. But although we don’t fancy drinking it, we have to admit some people are making great colourful latte art. We wonder when we’re going to get our first colourful coffee latte!  lees verder

Watching a movie from your pizza box: the Blockbuster Box


Pizza Hut created a pizza box that turns into an impromptu projector, the Blockbuster Box! Just create the projector, put your mobile in place and enjoy a movie. An innovative marketing campaign by Pizza Hut Hong Kong.  This innovative marketing campaign has been launched by Ogilvy & Mather Group in Hong Kong for Pizza Hut Hong Kong. lees verder

USA Food trends according to ‘Think with Google’


  • #Goldenmilk by Instagram account
  • Hagelswag
  • Jackfruit
  • Hagelswag
  • Pasta is back – like Pasta Vongole

Think with Google, food trends based on the top searches in the United States. In this report Google gives an insight how the power of data can be used to predict and use trends. Because we know that trends spotted in the United States most likely will hit Europe in the next couple of years, we love to share some of these so-called food trends. We made a list of dishes and products that most probably will be popular soon in Europe as well. Let’s deep dive in some of the not yet very known products and dishes in Europe like Turmeric, Bundt Cakes, Cauliflower Rice, Pho, Overnight Oats, Bitter Melon, Jackfruit, cheese Curds, Italian Pasta and Funfetti…..

These are our picks of the rising stars from the USA food trends of ‘Think with Google’ lees verder

Unique pictures with the magic photomirror


Are you throwing a party or getting married and do you want to give your guests an original photo to remember the night? Than the magic photomirror might be what you’re looking for. An interactive experience where your guest is photographed on a fun, unique and original way. lees verder

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