Trends we spotted | Week 12
Our perspective on the world has completely changed in the past week, what a paradigm shift! I personally thought that we would no longer post trends and inspiration on Horecatrends. It seems of no importance right now but we also spotted a lot of positive inspiration. So, we have written a ‘trends we spotted this week’ with small positive gestures and inspiration in these anxious times.
Stay healthy and take care of each other! ^Marjolein van Spronsen
This week, among other links to articles about a hand wash tutorial by Gordon Ramsey and the Cheese trucks of the London based The Cheese Bar.
McDonald’s in the U.S. and Canada are considering rent deferrals for its franchisees and Uber Eats is introducing a new support package that includes a waiving of delivery fees on all orders from independent restaurants across U.S. & Canada and dedicated marketing campaigns.
And an article at Eater about what restaurants need right now to actually survive in the USA. Here in the Netherlands, the government is taking all the necessary measures at this moment and even banks are helping. We wish all restaurant owners worldwide will be able to find a way to stay in business.
Chipotle tackles social distancing with virtual hangouts on Zoom, interesting inspiration if you try to reach young people. And upscale restaurant Canlis in Seattle finds new business model in the Covid-19 crisis.
In the Netherlands we spotted free e-learning programs for people working in the hospitality industry and many restaurants offer gift vouchers with benefits. One of them doesn’t give vouchers but gift plates!
Click on the title if you like to read the full article. Enjoy reading!
Hand Wash Tutorial by Gordon Ramsey
Washing tutorials have become the norm, hygiene is so important right now. A hand wash tutorial by Gordon is very clear and intense! Spotted in an Instagram post of Ramsey’s account in which he raises awareness for it by using the hashtag #nhshandwashchallenge, with the NHS portion referring to the Unites Kingdom’s National Health Service.
The Cheese trucks will take to the streets of London
From this Thursday, Mathew Carver, Founder of The Cheese Truck, The Cheese Bar and Pick & Cheese will be mobilizing his fleet of cheese trucks to bring cheese to the people of London. With diners advised not to visit restaurants and their Seven Dials site closed, the team will be taking to the streets to bring ‘Self Isolation Survival Kits’ of British cheese and wine to those who refuse to go without in these uncertain times.
McDonald’s is considering rent deferrals for its franchisees
As the chain closes dining areas amid the spread of coronavirus, it is working to ensure its operators have the cash to get through a sales slump. McDonald’s Corp. said last Tuesday that it may defer franchisee rent payments for a time to help them get through a period in which their sales are low. More at the website of Restaurant Business Online.
Uber Eats delivers relief to independent restaurants in the U.S. & Canada
Uber Eats is introducing a new support package that includes a waiving of delivery fees on all orders from independent restaurants across U.S. & Canada, and dedicated marketing campaigns—both in-app and via email—to promote delivery from local restaurants, especially those that are new to the app. Additional benefits include a new opt-in program for all restaurants in the U.S. and Canada using the Uber Eats platform to receive daily payouts, rather than the company’s standard weekly payout. More at the website of Chain Store Age.
What restaurants need right now to actually survive in the USA
Rent abatement, tax deferrals, and immediate unemployment benefits are at the top of the list. According to the National Restaurant Association, 15.6 million people work across 1 million restaurants in the United States. At least they did until this week. Seventy-eight percent of the nation’s restaurants are independently owned and operated, and the industry was on track to grow this year, expecting annual sales of $899 billion. Now, sales are expected to decline by $225 billion during the next three months. “I don’t think we can underestimate the significance of how this industry is going to affect the overall economy,” says Aaron Adalja, an assistant professor of food and beverage management at Cornell’s School of Hotel Administration. An interesting read at the website of Eater.com. Here in the Netherlands, the government is taking all the necessary measures at this moment and even banks are helping. We wish all restaurant owners worldwide to find a way to stay in business.
Chipotle tackles social distancing with virtual hangouts on Zoom
Chipotle Mexican Grill in the U.S. is hosting a series of daily ‘Chipotle Together’ sessions on videoconferencing site Zoom with celebrity guests and as many as 3,000 fans per announcement. Via @ChipotleTweets they link to the virtual hangout. The first Chipotle Together session was on March 16. More at the website of Mobile Marketer.
Restaurant Canlis in Seattle finds new business model in the Covid-19 crisis
This upscale fancy dining restaurant is thinking strategically and adjusts to the new environment. There upscale dining room has closed, and the restaurant has transformed into 3 pop-up restaurants: a drive-through burger joint, a bagel shop and a ‘family meal’ delivery service. More at the website of Springwise, link in the title.