Food festivals: prevent queues or make sure your guests enjoy the queue…
19-2-2016
Guest blog of Leonie van Spronsen, living and working in Paris, heard her colleagues complain about the long queues during the ‘Taste of Paris’ last week. Due to the start of the festival season last weekend with the ‘Taste of Holland’, Leonie blogs about the annoyance of queues. It is not too late to do something about them yet..
Over the past few years they have been popping up all over the world, these “foodie-festivals”we mean, they are either indoor or outdoor, focus on astonishing gastronomy or on variations of our favourite snacks. I personally feel that this is a great development, as the average foodie enjoys these more than a dance festival. But much to our dismay, queueing up has become a regular activity at all these “foodie-festivals”.
Every small but delicious bite you want to try is ruined by a spectacular waiting line. At ‘Taste of Paris’ the average waiting time was 30 to 45 minutes for basically every stand. But also last summer, while visiting ‘Rollende Keukens’we had to conclude that the festival has had its best days, the terrain gets way too busy these days and this takes the fun out of it for us and many others. Obviously these huge crowds are great for the organizers and illustrates the large demand for these types of events, but the negative effect of over-crowdedness will clearly affect your event and the future of your event quickly.
So how come this situation arises on these festivals? The fact that there are long lines at amateur festivals is to be expected, their organizers usually aren’t specialized in the logistics of F&B. Besides, true hospitality is usually not their main goal. But these “foodie-festivals” consists mostly of hospitality entrepreneurs am I right? How is then still possible that these festivals create such un-hospitable situations? Hospitality is their core business!
For the future of the “foodie-festival”it seems to be very important that we solve this ‘queueing up-situation’ because if not.. Will they still be as popular as they are or will people get sick of it soon?
You can either solve this or accept the lines and entertain your guests!
In regards to entertaing your queueing customers, festival entrepreneurs could take some inspiration from baker Dominique Ansel. With two lines a day in front of his bakery (early morning for the cronuts and at 4 PM for the milk cookie-shots) this is the man that can tell you a thing or two about lines and people in lines. He excels in entertaining his waiting customers, like last weekend when he personally handed out roses to ‘his line’ for Valentine’s Day at his bakery in New York City. But on any given day, him and his team hand out warm madeleines, hot chocolate milk, appel cider or lemonade if it’s hot out.
At the opening of his bakery in Japan they even went as far as doing social media challenges between the lines in New York and Tokyo. They arranged for breakdancers to entertain the crowd and when it got really sunny and hot, they sprayed their customers with water sprays to keep them cool.
You can check out our article about the opening of the Tokyo bakery on our website hospitalitytrends.eu.
So consider entertaining your guests while they wait and thus make sure your “foodie-festival” visitor keeps coming back for more. We would love to visit festivals without lines but if that’s too much to ask.. at least keep them entertained!
Leonie van Spronsen
Bubblehouses, mobile homes and treehouses by Insolite by Logis
11-2-2016
The Fédération Internationale des Logis, the quality label of small European hotel–restaurants with 17 affiliated hotels in the Netherlands, reinforces the current hotel supply with two new brands: Maison by Logis and Isolite by Logis.
The wish tree of ‘Lot & de Walvis’
3-2-2016
During the December month, restaurant ‘Lot & de Walvis’ (Lot and the Whale) in Leiden had a ‘wish tree’ instead of a Christmas tree. The guests of the restaurant could write down their wish and hang it into the tree. The wish that will be carried out by Lot is chosen through Social Media.
Utrecht
Everyone knows them; a ‘wish tree’. Especially when you visited Utrecht last December you couldn’t have missed it. The ‘wish trees of Utrecht’ were put down on five different squares in the city in which the people could hang their wishes. The trees on the squares were getting decorated with many different wishes and some wishes were granted. This idea came from entrepreneur Sidney Rubens in order to promote the Knuss Winterfest in an original way.
All about the wish tree of ‘Lot & de Walvis’
It is also possible to apply a wish tree on a smaller scale. Guests of ‘Lot & de Walvis’ could write down their wish and hang it in the tree situated in the restaurant. Besides that, they involved their community on Facebook in the final decision for the best wish and managed to achieve a relatively large audience. The message in which the people could vote was shared, liked and received a lot of attention. Also the message with the announcement of the winner was popular with 132 likes. The power of Social Media!
The Hospitality Group Leiden
‘Lot & de Walvis’ is a part of the Hospitality Group Leiden together with Van der Werff, La France, City Hall and The Bishop. The board consists of the brothers Richard and Wouter van Leeuwen and Rob van Wijnen. Wouter van Leeuwen and Rob van Wijnen are responsible for the hospitality companies in Leiden. Richard van Leeuwen focuses on the four Harbour Clubs based in Amsterdam, Rotterdam, Scheveningen and on Ibiza.
This is how we want to inspire …
13-1-2016
The BillyBird park at Hemelrijk has introduced his own Toilet Experience. They reacted to our questionnaire with an explanation how one of our articles inspired them to create a new toilet building at the park.
Inspire not copy.
Last week we included a questionnaire in our trendmail (only in the Dutch version). Ton Derks recreation-entrepreneur from BillyBird park reacted with a perfect example of how we want to inspire entrepreneurs. In March we wrote about the ‘Toilet Xperience’ on the Extrema Outdoor festival. The visitors of the festival could go to the Loo with a lot of extras. We published this article in our trendmail and Ton Derks got inspired to place three toilet units underneath the roof of a carousel. They created their own Toilet Experience, as shown above.
Did we inspire you? We love to hear it
A great example of how we love to inspire. We write 5 to 10 articles weekly with which we want to inspire entrepreneurs in the hospitality branch. It’s great to see a new twist to an old trend, we can’t all be innovators! Do you have similar examples, we love to write about it.
You can subscribe to our English trendmail here.
Small gestures in hospitality for Valentine’s Day
5-1-2016
Valentine’s Day is originally an American holiday. But hey let’s celebrate it in the Netherlands as well because it’s a very convenient date for a small party!
The hospitality industry is very good at coming up with nice big and small gestures for Valentine’s Day. We have searched the internet and collected a lot of examples. About some we have already written before but it’s all collected in this edition of ‘Small gestures in hospitality for Valentine’s Day’. If you’re looking for inspiration, check out our Pinterest board for Valentine’s Day!
KFC’s Kickass Christmas Dinner
31-12-2015
KFC organized a Christmas dinner in three restaurants in the Netherlands on Boxing Day, KFC’s Kickass Christmas Dinner. Together with chef Bert van Buschbach, known as ‘Chef Bertus’, owner of restaurant ‘De Compagnon’ in Amsterdam, they created a special Christmas dinner of four courses.
Chef Bertus about KFC’s Kickass Christmas Dinner
Guests got the KFC’s Kickass Christmas Dinner served at their table, in three locations of KFC in the Netherlands, in Rotterdam (Marconi Square), Nijmegen and Amsterdam (Foodstrip). Bert van Buschbach: “It was a kick to tackle this project with KFC. We had a look in each other’s kitchens and grabbed the best of both worlds. We made our guests happy with KFC icons combined with aspects from the haute cuisine. For example, we started with an amuse served on the finger of our guests, made of Pepper Mayonnaise and panna cota with truffle, crumb of the Original Breading and chicken with some grated truffle. We also served a crispy egg yolk in the famous Orginal Breading of KFC. When KFC approached me for this project I was immediately enthusiastic. It has been very instructive to work with KFC executives. We have learned a lot from each other.”
Thousands of entries
Marinho Bouwland, brand manager KFC Netherlands told that they received more than 2.000 entries, eventually 260 people were invited. “We wanted to do something back for our regular guests. Last year we organized our first Christmas dinner in Rotterdam. That was a great success. People even came from Hengelo to attend the dinner in Rotterdam. To give as many people as possible the opportunity to join us on Boxing Day we organized Christmas dinner 2015 at three locations.”
Honey Spoon
29-12-2015
The Honey Spoon is a small cup within a spoon, filled with 100% flower honey. An unique way to serve honey without any mess. Convenient, hygienic and unique.
Honey Spoon
Within the out-of-home shops and thus also in the hospitality, alternatives for sugar are increasing in popularity. Honey in the tea is getting more popular. In order to keep it simple and clean and don’t mess with a cup of honey they created a new invention, the Honey Spoon. A small plastic spoon, filled with flower honey. The only thing you have to do is, just like with a normal cup of honey, remove the plastic top. Then you just put your spoon in the tea, stir well and you have got a nice cup of tea with honey, without the mess.
Availability
The Honey Spoon is available in a luxurious dispenser with 125 spoons or in a silo with 20 spoons. It is possible to order a sample via this link. The Honey Spoon is available in The Netherlands at several wholesalers like, Sligro, Deli XL and VHC.
Valentine’s Day at ‘De Nieuwe Poort’
28-12-2015
On the 13th of February ‘De Nieuwe Poort’ in Amsterdam will host a Valentine’s Day meeting for young and old people. The moto for this event is; before you know it, you have got a date!
Valentine’s Day 2016
According to the organizers, young hard working adults do need some quality time to break the workflow. The young adults often don’t know how to do this. Experiences and memories from elderly people can help to have a relaxed afternoon. Elderly people on the other hand are sometimes fighting loneliness; regularly these men and women live without any family or friends. As the organizers already mentioned, elderly people do have a lot to talk about, especially the ones from Amsterdam take no mince matters. These different types of ‘problems’ can be combined perfectly in order to satisfy both parties. This is exactly what the organizers of the Valentine’s celebration do. Previous years both ‘seniors’ and ‘young professionals’ celebrated Valentine’s day, and experienced it as inspiring and fun to do!
Costs
The ‘seniors’ have free entrance, the organisation assumes ‘young professionals’ will pay for them.
About ‘De Nieuwe Poort’
De Nieuwe Poort is a house to meet and be inspired. They want to counterbalance the forces of the economy and politics, because they often prevail in society. De Nieuwe Poort helps the mild forces, in order to make us more human and richer. Whoever eats the dishes of Chef Marcel Johannes, or is just there to drink, they will always be surrounded by poetry and music. In short, De Nieuwe Poort wants to fulfil the role of a community centre and gather different types of people for different types of activities.
Wrong Christmas Sweater party
23-12-2015
On the Korte Heuvel in the Dutch town Tilburg, they celebrated the last Friday Afternoon Party before Christmas with a ‘Wrong Christmas Sweater’ theme.
Wrong Christmas Sweater party
Last year, the largest Friday afternoon party from Tilburg has been a huge success as well and they had the same theme; Foute Kersttrui (Wrong Christmas Sweater). Hundreds of people gathered at the party area of the Korte Heuvel to kick of the holiday season with colleagues and friends. Santa and his Christmas wives were present and there were torches everywhere. One could eat our famous Dutch pea soup (snert) and there was plenty of glühwein (mulled wine) and beer. This year the ‘Wrong Christmas Sweater’ party was held on Friday 18th December as from 17:00 everyone was welcome. With a wrong Christmas sweater you received free mulled wine at Polly Maggoo. Initiators are the owners of Polly Maggoo and it is now adopted by a number of cafes in the area.
Inspiration
Come up with a nice theme and prolong the festivities surrounding Christmas. Since 18 December, the Christmas Season started and there is no one available for work-related Christmas parties so this initiative in Tilburg is a lovely way to throw a party and to generate additional revenue. Win / win for participants and entrepreneurs. Just as the ‘Kerstmiddag’ (Christmas Afternoon) on 24 December in Hengelo.
SnowPage symbolises the festive spirit at the Peninsula Hotels
21-12-2015
The Peninsula Hotels are ready for the Christmas season. The SnowPage, their mascot and limited edition cuddly toy is for sale for the Make-A-Wish Foundation®.
SnowPage, the ultimate holiday ambassador
SnowPage is dressed to impress for the holiday fundraising campaign by the Peninsula Hotels. The SnowPage is fashionably restyled by the luxury toy art collective Papinee. They created a limited edition of just 300 toys for each hotel, and all profits will be donated to the Make- A-Wish Foundation®. If guests buy one of the SnowPages they will have a chance on winning an ultimate Peninsula experience with the “Golden Tickets”, offering prizes for all the family. The Golden Tickets are hidden inside some SnowPage boxes.
Papinee created the SnowPages
Papinee has hand-crafted 10 limited edition SnowPage toys, with the lovable snowman dressed in exquisitely embroidered costumes inspired by the arts, culture and architecture of each Peninsula destination. Hallmarked by Papinee’s detailed craftsmanship and vibrant design style, the exclusive SnowPage toys are designed with care using the finest luxury fabrics.
The Peninsula Hong Kong SnowPage will be dressed in a dark navy jacket, embroidered with vintage neon motifs, The Peninsula Beijing SnowPage will wear a signature Page cap with his red patterned coat with a traditional Chinese dragon design. A New York SnowPage is stylish in red, white and blue with hints of New York’s Art Deco movement, while the Tokyo SnowPage will be dressed in a classic cherry blossoms-embellished kimono.
Credits: @dominiqueansel’s Instagram. 
