Trends we spotted | Week 26
1-7-2022
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about amongst others ‘Jack & Coke’, a ready-to-drink pre-mixed cocktail option and Two Bit Circus from Los Angeles has ‘Story Rooms’ instead of ‘Escape Rooms’.
This July, McDonald’s USA will offer a first-of-its-kind virtual summer camp experience for fans in their app. And Airbnb is on the hunt for the world’s craziest spaces and will help foot the bill to build them. Their $10,000,000 OMG! Fund is looking for 100 great ideas!
The legend Orient Express is back on track. The Accor Group announced that they expect the train to be back in business in time for the Olympic Games in France in 2024. And Elton John gifts Hard Rock International his one-of-a-kind Gucci suit! And receives a donation of $100,000 to The Elton John AIDS Foundation.
In a world’s first Air New Zealand has introduced ‘sleep pods’ for economy class passengers to rest for four hours at a time. And opening a Crypto restaurant isn’t always easy, especially not in a crypto crash!
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In search of the taste of Rembrandt’s beer
30-6-2022
CRAFT, the trade association for independent breweries in the Netherlands, is making a documentary and a new contemporary beer with a group of brewers, historians and TV chef Perry de Man. What kind of beer was in the glass in Rembrandt’s painting “The prodigal son in an inn” from 1635? Rembrandt’s beer is the starting point of the new documentary series ‘In search of taste’. In this series, beer brewers, art and beer historians, and culinary all-rounder Perry de Man (DJ, chef, De Toko Rotterdam, Falafval, 24Kitchen) not only go in search of the taste of Rembrandt’s beer back then, but they also show how they managed to brew the beer in the painting with the taste of today.
3 minutes read
Trends we spotted | Week 25
24-6-2022
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
German Maritim Hotel group has signed a new 50-year lease with Union Investment for the biggest integrated congress hotel in Europe, The Maritim Hotel, being developed in Amsterdam North, close to the River IJ and opposite the city’s central railway station across the waterway.
Celebrating a milestone 50th anniversary, European-born brand Le Méridien brings glamour back to travel with renovations across its global portfolio. And SkyDrop and Domino’s gear up to launch a commercial drone delivery trial in New Zealand.
Hard Rock International commences partnership with GEK TERNA Group to create a luxury resort and Casino in the Heart of the Athens Riviera. Hard Rock Hotel & Casino Athens is set to open in 2026. And a Heritage Market by Starbucks opened in Seattle, showing the past, present and future of coffee and their community.
KFC US unveils innovative new ‘finger sporks’ to make its side orders as finger lickin’good as its fried chicken. And NIPA Capital & Conscious hotels join forces for sustainable growth of this chain in Europe.
Organic wine form The Good Wine provides one thousand times more clean drinking water in cooperation with Water Made Blue. And the two Fletcher Hotels at Rotterdam The Hague Airport introduce a package deal: ‘The super relaxed travel package’.
In the category Catering, cleaning, security and various business services of the MT500, Hutten is number 1 this year. The MT500 is the reputation research for Dutch companies, based on the opinion of managers, decision makers and executives.
Het Blauwe Tientje | Beer for the 10th anniversary of De Biertuin
23-6-2022
With now three locations, De Biertuin is a household name in Amsterdam. This year they celebrate their tenth anniversary. In honour of this they have joined forces with Two Chefs Brewing and labelled their own beer: Het Blauwe Tientje (The Blue tenner). They are also celebrating by giving away gifts via their Instagram account, a party on Sunday the 26th of June, and a 10-year burger.
Free Heri Heri For All during Keti Koti on July 1
20-6-2022
This July 1st, ‘Free Heri Heri For All’ will take place. Free Heri Heri For All was developed by KIP Republic in memory of the history of slavery and to connect history with the present. The first edition took place in 2020 with 4,000 free dishes that were distributed across all Amsterdam city districts, the event has since grown into a nationwide celebration with more than 20,000 Heri Heri dishes that will be distributed in eight provinces this year. Free Heri Heri unites society in remembrance of the history of slavery.
Reading time: 2 minutes
Pop-up restaurant SterkWater introduces visitors to Fort Giessen in a culinary way
17-6-2022
In July, you will have the opportunity to discover the Dutch Fort Giessen in a culinary way. From 7 to 31 July, travelling pop-up restaurant SterkWater, a catering experience that brings the hidden stories of the Dutch Waterline to life, will take place here. At Fort Giessen, visitors will be taken on a culinary evening full of stories, delicious food and music. With a menu inspired by the fortress, SterkWater lets you experience Dutch history in a very special way.
Guests are offered a full dinner including drinks and an evening of music and experience. All information and tickets can be found on the website.
3 minutes read
Pika Fest | New hot sauce festival on June 25
17-6-2022
Amsterdam has the first edition of Pika Fest on June 25th! A new free, sustainable and community driven hot sauce event featuring local hot sauce producers. Pika Fest welcomes heat seekers from Amsterdam and around the world to celebrate the ‘pikante’ way of life all together with Pika Fest. Enjoying hot sauce, snacks, music and drinks.
#GoLocal | Artisanal spirits from the Netherlands
14-6-2022
In recent years, we have spotted a lot of new artisanal spirits in the Netherlands. We have written about the Jongens van Oud West (the Boys of Oud West) who produce Orancello, orange-based Limoncello, and about Voerman Vieux, whose vieux is served straight up with ice cubes or used in cocktails. And about Pink Willem, the first Dutch rosé vermouth based on rhubarb, raspberry and matching botanicals and about the canned cocktails by Amsterdam-based brand Kever Jenever. We also wrote about the sustainable limited edition Hemelwater jenever by Hooghoudt: the distillery from Groningen succeeded in producing jenever from rainwater in 2021.
Below a list of more artisanal drinks!
Trends we spotted | Week 23
10-6-2022
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about amongst others ‘tree free paper’, notebooks made from upcycled stone waste. Is ‘Paper / On The Rocks’ interesting as stationary for those hotels who strive to be as sustainable as possible?
Audi USA teams up with three-Michelin-star Restaurant Noma and global nonprofit MAD to spark conversations around sustainability. And the National Museum of Art, Architecture and Design opens in Oslo on 11 June, 2022.
You can play ‘feather bowling’ at Randolph Beer bar in Brooklyn. We never heard of ‘Feather Bowling’, or ‘Trabollen’ as they call it in Belgium, did you? Culinary cruise during the hundredth edition of the Dutch sailing event ‘Kaagweek’.
We love the simple idea behind the Pride Wopper of Burger King in Austria (that features a same-side bun for “equal love and equal rights”) but the campaign gets a lot of reactions. The Colombian brewery Dos Tercos prints promises by presidential candidates on beer cans. To remind them of it!
The Apollo Hotels successfully transformed into Leonardo Hotels and their new website is online as well. And TENZING Natural Energy is now also available in the Netherlands, it’s a completely plant-based, low-calorie energy drink with a positive impact on the planet.
Good Fish | Vermaat Groep goes for sustainably caught or cultivated fish
9-6-2022
World Oceans Day was on June 8, and it is an indisputable fact that healthy oceans are important to us. Almost 70% of the earth’s surface consists of water. The sea is the largest ecosystem in the world. Billions of people depend on it for C02, food, work, oxygen, tourism and so on. As important as it is, we, people from the Netherlands, continue to eat too much fish that was brought to us due to overfishing. But at the Vermaat Groep, things are changing. In partnership with Good Fish, they are going to ensure that fish that is overfished, endangered, illegally caught or cultivated is no longer available in their 400 restaurants.
Summercamp in the app of McDonald's
The Orient Express is back on track - credits Xavier Antoinet
Hard Rock International presents Elton John with check for Elton John AIDS Foundation at London Hard Rock Cafe. - Credits: Ben Gibson Photo 
'Jack & Coke' a can of Jack Daniels and Coca-Cola
