Trends we spotted | Week 47
26-11-2021
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about amongst others McDonald’s Germany that is testing reusables in 10 restaurants and the platform Foodsteps that helps food businesses monitor their carbon emissions.
‘The most beautiful butcher shop in the world, Victor Churchill’ opened a new butcher shop in Melbourne, check out the great images in this article. And Pizza Hut USA unveils their new, limited edition holiday Hut Shop.
The Savoy in London has unveiled the world’s first champagne forest, great decoration inspiration! And On Giving Tuesday (November 30), KFC will donate $1 for each KFC Chicken Sandwich sold to to Blessings in a Backpack.
‘Illegal Chips’ come in flavors like horse meat, Casu Marzu and poison blowfish. And a link to all the winners of McDonald’s anti-littering contest in Finland, with great ideas!
Get your pet in a festive mood at 29 Hilton locations in the UK and Ireland with a three course dog menu. Our office dog would love this menu!
24 Karat Gold Turkey | Thanksgiving at Empire Steak House
24-11-2021
Empire Steak House in New York will surprise their guests this holiday season with a unique dish, the 24 Karat Gold Turkey! A traditional dish with a fancy twist.
We’ve seen the gold wrap marketing stunt on a regularly basis, the food is always astronomical priced, but they’re also always picked up locally and internationally for some free publicity. Especially if there is also charity associated with it. Quite recently we saw the ‘Golden Boy‘ of ‘De Daltons’ in Voorthuizen in the Netherlands, who raised 5.000 euros. This amount has been donated to the local Food Bank. We also wrote about a marketing stunt by Bubbledogs in London who gave away 100 golden hot dogs as a Christmas present, and whoever got one also got a small bottle of champagne. Last summer Chipotle packed their burritos in gold foil every time the USA won a golden medal at the summer Olympic Games.
Reading time: 1 minute
Trends we spotted | Week 46
22-11-2021
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about the Icelandverse, a great example of an ad for tourism and Redefine Meat. This Israeli start-up expands operations into Europe, they are going to 3D-print beef substitute in the Netherlands.
This Holiday Season you can play curling at the garden of the Langham hotel in London and the Alexandra pub in Wimbledon is hosting ‘don’t be on your own day’ as a lovely gesture to combat loneliness on Christmas Day.
In Hamburg you can enjoy raclette, glühwein and other Swiss winter season food in old ski gondolas at the 25Hours Hotel. And an initiative to tackle the shortage of hospitality staff from Amsterdam: The ‘Leidseplein’ class.
Korean Childhood snacks are an overnight hit because of Squid Game especially among Korean-American restaurant owners! And also in New York: the Antony Bourdain hawker centre is set to open in the beginning of 2022.
Arby’s in the US sells meat with curly and crinkle fries and now they announced the upcoming launch of its limited edition Curly Fry and Crinkle Fry Vodka. And check out the sky at Bercy Village in Paris, we love what they did!
The We’re Smart Future Awards 2021
22-11-2021
Celebrating their culinary contributions for nutritious, planet-friendly – and delicious – innovations, the winners of the We’re Smart Future Awards 2021 have been revealed at the Horeca Expo in Ghent on Sunday, November 21, 2021.
Winners of the Future Awards 2021 are Rob Baan, The Green Bean, VOL5, HomeForest, Plant-T, Eleven Madison Park, Gambero Rosso and Michelin Green Star.
Reading time: 2 minutes
La Trappe and BrewDog launch a craft beer ‘Practice What You Preach’
16-11-2021
La Trappe, in collaboration with the Scottish brewery BrewDog, has developed a limited edition craft beer: ‘Practice What You Preach’. By means of this limited edition they support the Made Blue Foundation. This foundation provides clean drinking water for everyone in the world. The earnings from ‘Practice What You Preach’ benefit Made Blue. For every glass of ‘Practice What You Preach’, La Trappe and BrewDog will jointly donate 1000 glasses of clean drinking water to developing countries.
Reading time: 2 minutes
Top of the Dutch creatives designed Capital Kitchen
15-11-2021
Opening – The newest addition to Amsterdam is Capital Kitchen. A bar restaurant located in Capital C, the monumental building on Weesperplein where the Diamond Exchange was once located. Capital C literally stands for creativity with a capital C. Capital C is a hub and community for the capital’s creative sector. A work and meeting place for creatives with flexible workplaces, office and meeting rooms and special event spaces. And now also with a unique and innovative bar-restaurant concept. The design of Capital Kitchen has been created together with the top of the Dutch creative industry.
Reading time: 2 minutes
1 million funded for scaling up sustainable restaurant chain
15-11-2021
Sustainable restaurant chain Jack Bean has raised 1 million euros growth funding. With this money, the start-up from Rotterdam will expand to Amsterdam and the sustainable restaurant chain will prepare for further national upscaling.
Reading time: 2 minutes
Bucuti & Tara Beach Resort | The Glasgow Declaration on Climate Action in Tourism
12-11-2021
Last Friday, November 5th, Ewald Biemans, owner/CEO of Bucuti & Tara Beach Resort in Aruba, signed the Glasgow Declaration on Climate Action in Tourism together with secretary-general of the UNWTO & WTCC Pololikashvili. He also gave a presentation on November 9th at the 26th annual UN climate conference – the Conference of the Parties or COP26. He was invited to speak because Bucuti & Tara Beach Resort is a CO2-neutral hotel since 2018 which eventually led to an award from the United Nations in 2020: the prestigious Global UN 2020 Climate Action Award for Climate Neutral Now.
Last month we also wrote an article about “the Bucuti & Tara Beach Resort, the only CO2-neutral hotel in the Caribbean shares framework for debt-free and sustainable holidays at the summit in Glasgow’’. In this article a link to the speech of Ewald Biemans and his view on where to start with sustainability as an hospitality entity. Check out The Glasgow Declaration on Climate Action in Tourism for more information and opportunities to become a signatory.
Reading time: 3 minutes
The Lights of Christmas presents | A drive-thru Christmas
12-11-2021
There is something special about The Lights of Christmas! More than dazzling lights, The Lights of Christmas brings both nostalgia and innovation together for a Christmas experience to lift the spirit and uncover the hope of the holidays. This year The Lights of Christmas presents… A Drive-Thru Christmas, Located in Stanwood, Washington State. This drive-thru event lavishly celebrates the meaning of Christmas through new and classic displays alike.
This is just one of the many Christmas drive-thru’s we have spotted in the last couple of years. As long as we are facing another winter with COVID-19 amongst us, it’s a great way to bring the joy of the Holiday Season to people when they are collecting ordered presents or food boxes. As most streets in shopping areas are decorated this December anyway, why not create a ‘Christmas Wonderland’ and have your clients pick up their orders in a fun and save way! Organise it together with other entrepreneurs, like these restaurants last year. The drive-thru Christmas by The Lights of Christmas is great inspiration.
Reading time: 1 minute
The Mariah Menu at McDonald’s USA
11-11-2021
The twelve days of Christmas – what will McDonald’s US sent to their customers? Each day from Dec.13 through Dec.24, U.S. customers can get a different menu item for free from the Mariah Menu on the McDonald’s app with a $1 minimum purchase.
Another example of marketing with a celebrity, in this case Mariah Carey who takes the Holidays up an octave with 12 Days of McDonald’s® deals. Inspiration for more local deals with celebrities? We only sorry that she doesn’t sing in their commercial! And of course that the Mariah Meal isn’t available in Europe.
Reading time: 2 minutes
Trends in het kort - Trends we spotted
