Vegan and gluten-free concept Wild & The Moon from Paris now also in Amsterdam

8-2-2022

Iconic French food concept with a 100% vegan and gluten-free product range, opens its first Dutch branch at Van Woustraat 138 in Amsterdam. With this, Amsterdam has gained a 100% vegan food concept: the popular Wild & The Moon from Paris has opened its doors on Saturday 22^nd of January in the Netherlands for the first time. Lovers of healthy and tasty food can enjoy homemade dishes, fresh cold-pressed juices, and gluten-free delicacies, packed with power food. ‘With this first Dutch Wild & The Moon location, we are setting the tone for a healthy, accessible and stylish lifestyle in Amsterdam. But also, beyond the city!” – Nick Peperkamp, ​​co-founder Wild & The Moon Netherlands.

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The story of Wild & The Moon began in Paris

The story of Wild & The Moon begins in 2016, when Emma and Hervé Sawko open their first small take-away on Rue Charlot in Paris. Wild & The Moon has since grown into a lifestyle movement, set up and supported by a Wild Tribe of food lovers, chefs, nutritionists, and naturopaths. “We all firmly believe that we can change the world a little bit, meal by meal, and make it more beautiful,” says Nick Peperkamp. You can currently find Wild & the Moon in Amsterdam, ten locations in Paris and four locations in Dubai and Abu Dhabi. Emma Sawko has also released her own Wild & The Moon cookbook.

100% homemade, plant-based, and gluten-free

The menu is 100% plant-based and 100% gluten-free: from juices, super bowls, soups and salads to desserts and snacks. “A healthy alternative to all the goodies that can already be found in the city,” says Nick. ‘The products we sell are homemade and made from wild, organic, local and pure ingredients. For example, you will find no refined sugars, additives, chemicals or GMOs, no gluten, no milk. Everything as pure as possible.”

Tasty memories

Wild & The Moon’s recipes are inspired by the seasons, by pure ingredients, the journeys made by founders Emma and Hervé, and their many evenings dining with friends and family. “All flavours come from our memories. And we combine this with knowledge from herbal and natural medicine. This way we created a new form of food, packed with energy’, says Emma Sawko.

#nowaste at Wild & The Moon

Plastic packaging is a ‘no go’ at Wild & The Moon. Waste is reduced as much as possible, also locally in Amsterdam. The meals left over at the end of the day are not thrown away but collected by an external company. Nick Peperkamp: “People can buy ‘surprise baskets’ for a special price and enjoy our food even after closing time.”

Wild Tribe pre-opening

Those who had already registered as a ‘Wild Tribe Member’ via the website, could take a sneak preview during the soft pre-opening, from the 20^th to the 22^nd January. “We didn’t expect it to be such an instant success. By the end of the first day, everything was sold out and the response was overwhelming. Amsterdam was clearly waiting for an innovative plant-based food concept’, says Nick. The opening hours of the Amsterdam store: Monday to Friday: 8:00 AM to 8:00 PM, Saturday: 9:00 AM to 8:00 PM and Sunday: 9:00 AM to 7:00 PM.

Catering from the Zuidas

In addition to the new location in the Amsterdam Pijp, the vegan success formula will also cater from its own WildLab kitchen on the Zuidas. And plans are in development to open more locations in the Netherlands in the future.

Check out more articles about vegan concepts on our website.

Website: Wild & The Moon Amsterdam

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