Trends we spotted | Week 7
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
IKEA in the Netherlands is also tackling food waste together with Too Good To Go as are more European countries. And the ‘Tasty by Greggs’ Café opened in a Primark in Birmingham, they will also sell a limited-edition Greggs collection.
With this week links to articles about amongst others: some last Valentine’s Day inspiration from 2022 for 2023, we spotted a wedding chapel on Valentine’s Day at Denny’s in Las Vegas and Topo Chico Hard Seltzer sent your ex a cactus on this day.
August 25 a tribute to the Beatles will be held in the courtyard of the Musée de Montmartre in Paris, their Candlelight Open Air may inspire other museums. And for all Harry Potter fans, you can attend a pop-up dinner in a ‘Hogwarts’-like castle in France!
McDonald’s plans to operate a virtual restaurant online with home delivery, in the Metaverse! And the new Michelin Guide for the UK and Ireland 2022 is out! With a new three Michelin star restaurant – L’Enclume.
Next Gen Foods announced this week that its first product, TiNDLE is now available in a range of iconic restaurants across the East and West Coasts in some of the country’s leading “foodie” cities.
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UK high street icons Greggs and Primark have recently announced a first-of-its-kind collaboration, that is sure to excite fans across the nation. Greggs opened a ‘Tasty by Greggs’ Café in the Primark Birmingham last Saturday, February 12. And they have a limited-edition range of 11 clothing items that will be sold at all Primark stores in the UK from February 19. Lots of fun for the 103K followers of Greggs! Check out their announcement on their social media channels, the text continues below the video.
A Denny’s Pop-Up Wedding Chapel in Las Vegas with a complimentary wedding or vow renewal on Valentine’s Day. And Denny’s has also live-streamed the special ceremonies for free so friends and family could participate in the extra sweet day. The live stream aired on Denny’s YouTube page throughout the day. The Denny’s Las Vegas Valentine’s Day package also included: Ceremony: use of the Denny-inspired Wedding Chapel, onsite officiant, Denny’s bride and groom shirts, and music. Reception: Denny’s wedding decor, the other love of your life (delicious Denny’s dessert), and a Champagne toast. Two Original Grand Slams® vouchers for the opportunity to chow down on your next Denny’s visit. This limited time offer was available only on Valentine’s Day from 11 a.m. to 6 p.m. PT at Denny’s on 450 Fremont Street in Las Vegas.
A bit of the opposite to creating a Wedding Chapel: Topo Chico Hard Seltzer offered to send anyone’s ex-lover a cactus! Those who thought that this gift was on-point for their old flame, could fill out the appropriate info at prickly.topochicohardseltzerusa.com (link in the title) and Topo Chico Hard Seltzer took care of the rest.
After a successful Christmas edition, Candlelight Beatles will be back outdoors this summer. For Candlelight Open Air in tribute to the Beatles, the eminence of the Musée de Montmartre in Paris was obvious. On August 25 2022, in this sumptuous setting dotted with twinkling candles, you can enjoy all their hits. Relive their most beautiful ballads with at the piano, the virtuoso Fabrizio Grecchi who will reinterpret the legendary titles of John Lennon, Paul McCartney, George Harrison and Ringo Starr, promising a most exceptional musical evening. On June 15 there will be a Candlelight Open Air with a tribute to Michael Jackson at the same museum. Inspiration for other museums with gardens?
Which fan of Harry Porter hasn’t dreamed of attending a banquet at Hogwarts? In Brittany (France) the Portail Chateau Le Rocher has been transformed into a school for wizards. Here you can attend a diner at the Great Hall, including arrival per boat and the Sorting Hat Ceremony. You can experience all of this only two hours away from Paris. As the castle is surrounded by water, guests will arrive per boat when the evening falls. Holograms in the hallways or in the air, magic tricks, visits to class rooms and dormitories… they have thought of everything to recreate the magical atmosphere of the adventures of the most famous wizard as good as possible.
In total there will be planned 15 evenings with 200 guests. If the immersive evenings in the world of Harry Potter turn out to be a great success, Manuel Roussel, owner of Chateau Le Rocher Portail, might turn this into an annual event. More info at the French website Paris Secret.
Customers can now order left-over meals and delicacies from IKEA using the Too Good To Go app and collect these at an IKEA store in the Netherlands. IKEA offers the left-overs from their restaurants and the Swedish delicacy store – like their Swedish meatballs – for lower prices. Almost a third of all the food worldwide is thrown away or lost – this motivates IKEA to fight this problem. The partnership with Too Good To Go contributes to achieving the goal of reducing food waste in IKEA stores worldwide by 50% by the end of 2022. In addition, the store wants to offer more plant-based products. For example, IKEA Food introduced VÄRLDSLOK, vegetable mincemeat, in 2021. IKEA wants the range of hot dishes to consist of 50% vegetable products by 2025. At the moment this is 43%. More in their press release, link in the title. After Norway, Spain, France, Italy, Switzerland, Austria and Belgium, the Netherlands is the eighth country where IKEA cooperates with Too Good To Go.
McDonald’s recently filed applications with the U.S. Patent and Trademark Office, in what indicates to most that the global fast-food chain is setting up to open shop in the Metaverse. Its applications largely center around the $36 billion company’s expansion into the “virtual food and beverage sector.” But McDonald’s isn’t just betting on demand for digital burgers or Golden Arches NFTs. In this interesting but for many restaurants futuristic article at INC, link in the title, they give three guideposts that can help inform a savvy strategy to enter–and make money in–the Metaverse. 1. Sell what sells for you. 2. Meet people where they are, (in the Metaverse) and 3. Offer a clear value.
Although we understand the guideposts, we didn’t completely understand the meaning of the Metaverse. For those who don’t know either: The Metaverse can be defined as a simulated digital environment that uses augmented reality (AR), virtual reality (VR), and blockchain, along with concepts from social media, to create spaces for rich user interaction mimicking the real world. … Think social media as it exists today, but more integrated and immersive.
Foregoing the usual ceremony due to pandemic restrictions and safety concerns, the Michelin Guide made its star revelation for 2022 on social media, announcing one new three-Michelin-star restaurant – L’Enclume, in Cartmel, Cumbria, by chef Simon Rogan. They also received a Green Michelin Star. Check out the article about all the new stars at the website of Fine Dining Lovers.
Next Gen Foods announced this week that its first product, TiNDLE is now available in a range of iconic restaurants across the East and West Coasts in some of the country’s leading “foodie” cities and a $100 million Series A funding round – the largest Series A to date for a plant-based meat company. American diners can now taste TiNDLE in a range of delicious preparations at select eateries, including: in San Francisco: Restaurant Baia, WesBurger ‘N’More and Wildseed. In Los Angeles at restaurant Compton Vegan, Just What I Kneaded. And in Napa at The The Q Restaurant & Bar.
In New York you can taste the TiNDLE at The Grey Dog, Delis Orchard Grocer and restaurant Settepani. Check out the press release, link in the title, for more details and to find out where you can taste the TiNDLE in Miami and Philadelphia.