Zwarte Cross and Grolsch launch special ‘t Geet Hier Spoken can for the 2026 edition

12-6-2026

  • 't Geet Hier Spoken-Grolsch blik - verkrijgbaar rondom de Zwarte Cross editie 2026 - credits Martin Hols voor de achtergrondfoto't Geet Hier Spoken-Grolsch blik - verkrijgbaar rondom de Zwarte Cross editie 2026 - credits Martin Hols voor de achtergrondfoto
  • 't Geet Hier Spoken- Grolsch blik - verkrijgbaar rondom de Zwarte Cross editie 2026 - credits Martin Hols voor de achtergrondfoto't Geet Hier Spoken-Grolsch blik - verkrijgbaar rondom de Zwarte Cross editie 2026 - credits Martin Hols voor de achtergrondfoto

The Dutch festival Zwarte Cross and Grolsch have joined forces to introduce an exclusive half-litre can in celebration of Zwarte Cross 2026. The special edition can is entirely dedicated to ‘t Geet Hier Spoken! (“Things Are Going to Get Wild Here!”), the theme of the upcoming festival edition. With this launch, the two brands bring their long-standing partnership to life in a striking design that will be available in supermarkets from June 15.

1 minute read

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Van Gelder introduces an AI recipe assistant | New tool supports chefs with recipe development and menu inspiration

11-6-2026

  • Van Gelder AI recipe assistantVan Gelder AI recipe assistant
  • Van Gelder AI recipe assistantVan Gelder AI recipe assistant

From recipe development to menu inspiration, artificial intelligence is increasingly finding its way into professional kitchens. To support chefs and hospitality entrepreneurs, Van Gelder has introduced an AI recipe assistant. This digital tool provides users with inspiration for dishes, cooking techniques, and applications for fresh ingredients within seconds.

2 minutes read

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Trends we spotted | Week 23

9-6-2026

  • restaurant chain De Beren opened a new location in Duiven, situated at the largest food court in the Netherlandsrestaurant chain De Beren opened a new location in Duiven, situated at the largest food court in the Netherlands
  • restaurant chain De Beren opened a new location in Duiven, situated at the largest food court in the Netherlandsrestaurant chain De Beren opened a new location in Duiven, situated at the largest food court in the Netherlands
  • Waterman House in London transforms into a boutique AMANO hotel.Waterman House in London transforms into a boutique AMANO hotel.
  • Michelin-starred Restaurant Spetters presents Spetters – Shaped by Time.Michelin-starred Restaurant Spetters presents Spetters – Shaped by Time.
  • Following several months of renovation, the Hulstkamp Gebouw in Rotterdam has reopenedFollowing several months of renovation, the Hulstkamp Gebouw in Rotterdam has reopened
  • Dutch wine growers produced approximately 11,752 hectolitres of wine in 2025Dutch wine growers produced approximately 11,752 hectolitres of wine in 2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Michelin-starred Restaurant Spetters presents Spetters – Shaped by Time, an anniversary book that brings together fifteen years of culinary development, personal stories, and signature recipes.
  • Following several months of renovation, the Hulstkamp Gebouw on Rotterdam’s Noordereiland has reopened and is once again fully operational.
  • On June 2, restaurant chain De Beren opened a new location in Duiven, situated at the largest food court in the Netherlands, near the A12 motorway.
  • Mini Masters Playground in Waddinxveen has recently opened its doors. This interactive indoor play world allows children to discover a variety of professions through play.
  • Radisson Hotel Group has added two new European properties to its portfolio: the design-focused Radisson RED Innsbruck in Austria and the characterful Gonville Hotel in Cambridge.
  • Spotted on Instagram: the Negroni Float at Mister McCoy Island Ice Mallorca.
  • Dutch wine growers produced approximately 11,752 hectolitres of wine during the past wine year, more than 1.5 million bottles and double the volume produced the previous year.
  • Manex Properties, the joint venture between AMANO Group and Excellion Capital, has secured planning permission to transform Waterman House in London into a boutique AMANO hotel.

Enjoy reading!

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Longevity | Hotels & wellness resorts are embracing the trend

5-6-2026

  • Novotel introduces 'Longevity Everyday' - Novotel Icono - credits Novotel AccorNovotel introduces 'Longevity Everyday' - Novotel Icono - credits Novotel Accor
  • Fairmont Mumbai - with a Hyperbaric Oxygen Chamber by Blu Xone at Fairmont Spa & LongevityFairmont Mumbai - with a Hyperbaric Oxygen Chamber by Blu Xone at Fairmont Spa & Longevity
  • Novotel introduces 'Longevity Everyday' - Beetroot hummus by chef Ramos Novotel Monte Carlo - credits Novotel AccorNovotel introduces 'Longevity Everyday' - Beetroot hummus by chef Ramos Novotel Monte Carlo - credits Novotel Accor

Medical wellness retreats have been around for decades, but today we see an increasing number of hotels and resorts embracing the longevity trend. Around the world, more and more research is being conducted to answer the growing demand for a healthier and longer life. Longevity has become a key focus online, in luxury hotels and resorts, and increasingly in restaurants and wellness concepts. But how can hospitality entrepreneurs respond to this trend? In this article, we share ideas, inspiring examples and links to hoteliers who already offer longevity programmes.

4 minutes read

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AWAKE Chocolate launches the first ‘turn up service’ in the Walker Hotels

5-6-2026

  • AWAKE Chocolate launches the first ‘turn up service’ in the Walker HotelsAWAKE Chocolate launches the first ‘turn up service’ in the Walker Hotels
  • AWAKE Chocolate launches the first ‘turn up service’ in the Walker HotelsAWAKE Chocolate launches the first ‘turn up service’ in the Walker Hotels

AWAKE Chocolate is partnering with Walker Hotels, luxury, design-driven properties across New York City, to help hospitality turn things up this summer. Known for leaving chocolates on pillows at night, hotels have long made ‘turn-down service’ a signature, luxurious ritual. But AWAKE knows people need a pick-me-up when they get up! To mark the launch of the new AWAKE Crispy Milk Chocolate Bites (50 mg of caffeine per bite), the brand is introducing the ‘Turn Up Service trolley’ in June: a wake-up call on wheels.

2 minutes read

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Growing portfolio in the Netherlands for Limehome

4-6-2026

  • Limehome Amsterdam WesterparkLimehome Amsterdam Westerpark
  • Limehome Amsterdam WesterparkLimehome Amsterdam Westerpark
  • Limehome Amsterdam WesterparkLimehome Amsterdam Westerpark
  • Limehome Utrecht BalijelaanLimehome Utrecht Balijelaan

With a new location in Rotterdam, Limehome will be represented in the five largest cities in the Netherlands from the second quarter of 2027. By then, the company will operate more than 210 rooms across nine properties in Amsterdam, The Hague, Eindhoven, Utrecht and Rotterdam.

2 minutes read

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Trends we spotted | Week 22

2-6-2026

  • Smyth (***) in Chicago is named number 1 on the list of North America’s 50 Best RestaurantsSmyth (***) in Chicago is named number 1 on the list of North America’s 50 Best Restaurants
  • The Coffee Bean & Tea Leaf® unveils the ‘Perfect Americano Menu’The Coffee Bean & Tea Leaf® unveils the ‘Perfect Americano Menu’
  • The new crispy parm pan pizza by Pizza Hut turns crust leavers into crust loversThe new crispy parm pan pizza by Pizza Hut turns crust leavers into crust lovers
  • Too Good To Go delivers rescued food straight to your door in GermanyToo Good To Go delivers rescued food straight to your door in Germany
  • Crystal Lagoons launches new 500 m² small Lagoons by Crystal Lagoons™ modelCrystal Lagoons launches new 500 m² small Lagoons by Crystal Lagoons™ model
  • Claridge’s Bakery introduces their ‘Mayfair Meal Deal’Claridge’s Bakery introduces their ‘Mayfair Meal Deal’

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Pizza Hut recently announced the latest addition to its Hut Crust platform: the new Crispy Parm Pan Pizza.
  • The Coffee Bean & Tea Leaf® has introduced its ‘Perfect Americano Menu’, built around its signature premium L.A. Espresso.
  • Too Good To Go now also delivers rescued food directly to consumers’ doorsteps in Germany.
  • Claridge’s Bakery in London recently introduced a daily Mayfair Meal Deal, featuring a signature sandwich, a drink and a sweet treat.
  • In an industry first, Mews and Uber are integrating ride bookings directly into the hotel management system.
  • Smyth in Chicago is named number 1 on the list of North America’s 50 Best Restaurants.
  • Crystal Lagoons launches new 500 m² small Lagoons by Crystal Lagoons™ model.

Enjoy reading!

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KFC’s light-meal concept, KPRO is growing fast in China

28-5-2026

  • KFC's light-meal concept, KPRO is growing fast in ChinaKFC's light-meal concept, KPRO is growing fast in China

Yum China Holdings, Inc. announced that KFC’s light-meal concept, KPRO, has surpassed 300 locations in China and is on track to reach 600 locations by year–end, up from just over 200 in 2025.

2 minutes read

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Futuristic makeover for the ‘Underwater Room’ at The Manta Resort off the coast of Pemba Island

28-5-2026

  • Futuristic makeover for the ‘Underwater Room’ at The Manta Resort off the coast of Pemba IslandFuturistic makeover for the ‘Underwater Room’ at The Manta Resort off the coast of Pemba Island

Spending the night underwater still sounds like something straight out of a science fiction movie, but at The Manta Resort it has been reality for more than a decade. The resort’s iconic ‘Underwater Room’ has now received a complete makeover. The renewed underwater hotel room is the third generation of the concept, combining design, sustainability and immersive nature experiences in a way that perfectly matches the growing demand for regenerative tourism and unique hospitality experiences.

2 minutes read

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PearlMobiel and OWN eSIM launch eSIM for hotel guests at Corendon Hotels & Resorts

21-5-2026

  • PearlMobiel and OWN eSIM launch eSIM for hotel guests at Corendon Hotels & ResortsPearlMobiel and OWN eSIM launch eSIM for hotel guests at Corendon Hotels & Resorts
  • Corendon Amsterdam Schiphol Airport - a Tribute Portfolio HotelCorendon Amsterdam Schiphol Airport - a Tribute Portfolio Hotel
  • PearlMobiel and OWN eSIM launch eSIM for hotel guests at Corendon Hotels & ResortsPearlMobiel and OWN eSIM launch eSIM for hotel guests at Corendon Hotels & Resorts

International travelers want to be online immediately upon arrival, without worrying about high roaming costs or searching for local SIM cards. With the introduction of eSIM for hotel guests, PearlMobiel and OWN eSIM are responding to this demand. In collaboration with Corendon Hotels & Resorts, the companies are launching a new service that allows hotel guests to easily activate mobile data during their stay in Amsterdam and Curaçao.

2 minutes read

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