Foodlogica sustainable bike transport


‘Cities’ known from the book ‘Farming the City’ has launched a pilot project for electric bicycle transportation this summer. The project Foodlogica connects local food, businesses and consumers. Food Logic uses an hourly rate of € 20, – including driver during the pilot. With 300 kg per transport (including the driver), maximum dimensions of 120 x 94 x 120 cm and a radius of 50 km it can be an interesting alternative for small sustainable entrepreneurs.

Participants pilot
The first participants in the pilot are the Chocolate Makers, Bee Box, ‘Van Boer tot Bord’, Willem & Drees and Juice & Salad Cafe.

Research about Asian restaurants in The Netherlands


  • brancheonderzoek Aziatische restaurantsBrancheonderzoek door Van Spronsen & Partners horeca-advies

This article describes the developments of the Asian restaurant sector in The Netherlands. Unfortionately this article is only available in Dutch. Please contact + 31 71 541 88 67 if you have any questions.

Amsterdam opens first dump supermarket


  • Gekke Gerritlogo: Armand Sol #stealmyidea

In September the first dump supermarket ‘Gekke Gerrit’ will open in Amsterdam. The supermarket sells remnants that brand supermarkets are not allowed to sell anymore and offers left over seasonal products outside the season, such as ice cream in the winter. The dump supermarket sells these products for the lowest prices. The store will be a pilot, but owner Gerrit Hoksberg hopes to open more dump supermarkets.

Nijmegen has the cheapest prices on a terrace


  • Terrasonderzoek 2015

The city Nijmegen has the cheapest prices on patios of the Netherlands. The average price for a round of drinks (2 coffee’s, 2 beers, 2 softdrinks, 2 glasses of Rosé wine) at a patio in Nijmegen is € 18,77. Van Spronsen & Partners horeca-advies conducts this survey annually. The article is only available in Dutch.

Free tap water at ID&T events


Event organization ID&T offers free tap water to visitors of several of its festivals. The goal is to provide all ID&T events with free water on a short term. The festival ‘Welcome to the future’, 26 July, already has special water bars were visitors can fill up their water bags and cups. The video shows that ID&T wants free water for everyone, especially on their festivals.

Inglorious fruits and vegetables


The third largest supermarket chain in France, Intermarché, introduced the campaign ‘inglorious fruits & vegetables’. The supermarket buys the ‘ugly’ fruits and vegetables that would normally be thrown away and sells it 30% cheaper. It is a win-win-win campaign​​: consumers get good quality fruits and vegetables for a cheaper price. The growers are paid for products that normally would be discarded and Intermarché increases its sales with this new line of products. Besides the ‘inglorious’ fruits and vegetables the supermarket sells soups and juices made from these products as well.

Intermarché launched this campaign nationwide trough billboards, social media, television and radio. In the Netherlands we have seen a number of actions to promote these ‘ugly’ products as well. In 2013 we saw the crooked cucumber action of the ladies of Kromkommer and the store Zegro in Rotterdam and in 2014 we’ve spotted the crowdfunding action for ‘kromkommer’ soups.

Free online ordering system


GloriaFood has released a new worldwide online ordering system for restaurants. Different from other online ordering websites, GloriaFood is free of charge for restaurants who participate. The system is easy implemented and managed by the restaurant owners themselves. Orders can be placed via the website, the app and facebook.

Tip this much in…


  • TipThisMuch

Ever wondered whether you did tip sufficiently? With you will always know. Check if your holiday destination is mentioned on the website. The idea for the website was stolen from Jessica Hische who tweeted the following: ‘Someone should make something similar to for international tipping practices #stealmyidea’. Great to see that the idea was picked up by Kate Sigrist, who designed the website and Jolyon Russ who built it.

Increase wine profit


A glass served too full costs money. The operators of industrial screen printing company ‘Logoforma’ solved this problem in an elegant way. They print wine glasses with logos that functions as a tick mark. Under the name ‘’ they sell glasses which the entrepreneur can provide 20 to 30% more profit on wine. sses.

Donate oversized food portions


It often happens that restaurant guests not eat their whole dish, because the dish was larger than they expected. The German Food Bank ‘Düsseldorf table’ and agency ‘Ogilvy & Mather Germany’ launched the campaign ‘All you Can Eat’. Participating restaurants can place a sticker on the menu next to the dishes that tend to be served larger than guests can estimate. Guests have the option to choose for a smaller portion at the same price. The saved money will be donated to the food bank.

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