Longevity | Hotels & wellness resorts are embracing the trend
5-6-2026
Medical wellness retreats have been around for decades, but today we see an increasing number of hotels and resorts embracing the longevity trend. Around the world, more and more research is being conducted to answer the growing demand for a healthier and longer life. Longevity has become a key focus online, in luxury hotels and resorts, and increasingly in restaurants and wellness concepts. But how can hospitality entrepreneurs respond to this trend? In this article, we share ideas, inspiring examples and links to hoteliers who already offer longevity programmes.
4 minutes read
AWAKE Chocolate launches the first ‘turn up service’ in the Walker Hotels
5-6-2026
AWAKE Chocolate is partnering with Walker Hotels, luxury, design-driven properties across New York City, to help hospitality turn things up this summer. Known for leaving chocolates on pillows at night, hotels have long made ‘turn-down service’ a signature, luxurious ritual. But AWAKE knows people need a pick-me-up when they get up! To mark the launch of the new AWAKE Crispy Milk Chocolate Bites (50 mg of caffeine per bite), the brand is introducing the ‘Turn Up Service trolley’ in June: a wake-up call on wheels.
2 minutes read
Growing portfolio in the Netherlands for Limehome
4-6-2026
With a new location in Rotterdam, Limehome will be represented in the five largest cities in the Netherlands from the second quarter of 2027. By then, the company will operate more than 210 rooms across nine properties in Amsterdam, The Hague, Eindhoven, Utrecht and Rotterdam.
2 minutes read
Spot ‘De Beren Helmet’ in the Netherlands | De Beren’s iconic helmet returns to the streets
2-6-2026
After being absent from the streets for years, a nostalgic piece of history of restaurant chain ‘De Beren’ (The Bears) is making a comeback: the iconic ‘De Beren Helmet’. Since yesterday, De Beren delivery drivers will once again be riding around wearing the distinctive helmet that once became a beloved sight across the Netherlands. To celebrate its return, the restaurant chain is launching a nationwide contest. Anyone who spots a delivery driver wearing ‘De Beren Helmet’, takes a photo, and submits it, will have a chance to win free spare ribs for a year.
2 minutes read
Trends we spotted | Week 22
2-6-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Pizza Hut recently announced the latest addition to its Hut Crust platform: the new Crispy Parm Pan Pizza.
- The Coffee Bean & Tea Leaf® has introduced its ‘Perfect Americano Menu’, built around its signature premium L.A. Espresso.
- Too Good To Go now also delivers rescued food directly to consumers’ doorsteps in Germany.
- Claridge’s Bakery in London recently introduced a daily Mayfair Meal Deal, featuring a signature sandwich, a drink and a sweet treat.
- In an industry first, Mews and Uber are integrating ride bookings directly into the hotel management system.
- Smyth in Chicago is named number 1 on the list of North America’s 50 Best Restaurants.
- Crystal Lagoons launches new 500 m² small Lagoons by Crystal Lagoons™ model.
Enjoy reading!
Local Taste 010 | A year of culinary walking and tasting at restaurants in Rotterdam
2-6-2026
Since June 1, Rotterdam has its own edition of Local Taste. This new glossy city magazine invites food lovers and urban explorers to (re)discover the city through its vibrant culinary scene. The magazine features a wide variety of restaurants, bars, and hidden gems for lunch and brunch. With the magazine in hand, readers can make their way from one tasting experience to the next. Each edition includes ten Taste Coins, which can be redeemed for a tasting at participating venues.
2 minutes read
ASTER at ’t Kadaster in Ostend | Pop-up restaurant by chef Túbo Logier
29-5-2026
This summer, chef Túbo Logier, known for the Brussels-based restaurant ASTER, will open a temporary pop-up in Ostend. From early June through the end of August, he will bring his ingredient-driven cuisine to the Belgian coast. In doing so, he also returns for a while to the region where he grew up (Gistel). The pop-up, ‘ASTER at ’t Kadaster’, opens on June 3 at ’t Kadaster, located at Alfons Pieterslaan 39 in Ostend, and will run through the end of August.
1 minute read
KFC’s light-meal concept, KPRO is growing fast in China
28-5-2026
Yum China Holdings, Inc. announced that KFC’s light-meal concept, KPRO, has surpassed 300 locations in China and is on track to reach 600 locations by year–end, up from just over 200 in 2025.
2 minutes read
Futuristic makeover for the ‘Underwater Room’ at The Manta Resort off the coast of Pemba Island
28-5-2026
Spending the night underwater still sounds like something straight out of a science fiction movie, but at The Manta Resort it has been reality for more than a decade. The resort’s iconic ‘Underwater Room’ has now received a complete makeover. The renewed underwater hotel room is the third generation of the concept, combining design, sustainability and immersive nature experiences in a way that perfectly matches the growing demand for regenerative tourism and unique hospitality experiences.
2 minutes read
Tacite opens in Amsterdam South | The first restaurant of Joris Koudstaal and Daan van Splunteren
26-5-2026
After years of working in Dutch fine dining at restaurants including Aan de Poel**, MOS* and De Nederlanden*, chef Joris Koudstaal and maître Daan van Splunteren are opening restaurant Tacite in Amsterdam South. Drawing on their experience, the duo is creating a signature style entirely their own.
2 minutes read
abc kitchens celebrates the summer with Mexican courtyard pop up at The Emory
22-5-2026
This June, abc kitchens by world-renowned chef Jean-Georges Vongerichten is bringing his signature taste of Mexico to London with a tequila-fuelled takeover of the courtyard at The Emory.
Are the flavours of Mexico trending? In just a couple of weeks, restaurant TATEMADO, a Mexican fine dining restaurant in Ostend (Belgium), will open its doors. Meanwhile, all restaurants of THE ENTOURAGE GROUP are serving a variety of Paloma cocktails until May 31.
1 minute read
Chef Stijn Deschacht opens his own ‘Mexican fine dining’ restaurant TATEMADO in Ostend
22-5-2026
After years of exploring the culinary world as a chef, importer, and passionate storyteller, Stijn Deschacht recently proudly announced the upcoming opening of his very first own restaurant: TATEMADO. The new restaurant, located at Christinastraat 45 in the heart of Ostend (Belgium), promises to bring a unique ‘Mexican fine dining’ experience to the Belgian coast. TATEMADO will officially open its doors in July.
2 minutes read
Chef Geert-Jan Vaartjes opens the renewed De Bosberg in Appelscha
21-5-2026
Chef Geert-Jan Vaartjes, known from among others De Librije, La Rive, De Bokkedoorns, and Lauswolt, has completely transformed De Bosberg in Appelscha together with entrepreneur Wybe Iedema. The iconic hospitality venue, located at the foot of the famous Bosberg Tower in the ‘Drents-Friese Wold’ National Park, has officially reopened after an extensive renovation.
2 minutes read
PearlMobiel and OWN eSIM launch eSIM for hotel guests at Corendon Hotels & Resorts
21-5-2026
International travelers want to be online immediately upon arrival, without worrying about high roaming costs or searching for local SIM cards. With the introduction of eSIM for hotel guests, PearlMobiel and OWN eSIM are responding to this demand. In collaboration with Corendon Hotels & Resorts, the companies are launching a new service that allows hotel guests to easily activate mobile data during their stay in Amsterdam and Curaçao.
2 minutes read
27 metres of sushi for guests at De Langste Tafel (The Longest Table)
19-5-2026
On Wednesday 27 May, The Longest Table will take place at Oosterdok in Amsterdam, a charity dinner organised by Refugee Company and A Beautiful Mess. At an exceptionally long table, which is ultimately expected to stretch one kilometre, guests are invited for an evening of connection, shared dining and support for projects helping people with refugee backgrounds. One of the most eye-catching elements of the evening is a 27-metre sushi roll, prepared by DoubleTree by Hilton Amsterdam Centraal Station in collaboration with Sushi Time.
Reading time: 2 minutes
Trends we spotted | Week 20
19-5-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Some inspiration for outdoor and indoor, sporting activities: Thruball and Crazy Golf Football, like at Footy Nation.
- Bonne Nuit Patisserie, located in Istanbul, Turkey has created a sweet twist on tacos!
- Two examples of hosPETality:
- At Charly’s Treat Bar, everything revolves around dogs: from puppicino’s, snacks and accessories to playful concepts built entirely around them.
- The Peninsula London took high-end hospitality one step further with its limited time, dog grooming parlour inside the hotel.
- Claridge’s in London is making its collaboration with New York institution Dante a permanent feature: this summer, Dante Mayfair will open as a restaurant and bar within the hotel.
- Recently, Williams Farmhouse in Amsterdam unveiled a complete summer makeover, inspired by the atmosphere of a British garden party. Their summer name is Williams Botanical Garden!
- Kerzner has announced One&Only Courchevel, the brand’s first resort in the French Alps, set to open in 2030 in legendary Courchevel 1850.
Enjoy reading!
Celebrate Paloma Day at the Restaurants of THE ENTOURAGE GROUP | Taste this iconic cocktail in a variety of flavours!
18-5-2026
THE ENTOURAGE GROUP is once again bringing back one of its most beloved annual moments: Paloma Day. From today, May 18 through May 31, this iconic cocktail takes centre stage at the restaurants of THE ENTOURAGE GROUP. The Paloma is a Mexican cocktail traditionally made with tequila and grapefruit soda. Is the Paloma your favourite summer cocktail, or would you like to try one for the first time? Then you know where to go during this period!
As we have mentioned before, in the US they celebrate not only a general cocktail day, but also dedicated days for specific cocktails, including ‘World Paloma Day’ on May 22. It’s great to see THE ENTOURAGE GROUP embracing this occasion across its restaurants!
2 minutes read
Cognac by Maison GAUTIER reinvents itself with a new design blending heritage and modernity
15-5-2026
Although the official birth certificate of Maison GAUTIER dates back to 1755, following the founding charter signed by King Louis XV, the story of the House actually began a century earlier, in 1644. Charles Gautier, son of an oak merchant from the Tronçais forest, married Jacquette Brochet, daughter of a winegrower. From the meeting of viticultural expertise and oak craftsmanship, a new passion was born: the art of cognac-making. Over the generations, the House continued to grow, and in 1890 the family decided to settle in a former water mill on the Osme River, in the small village of Aigre. An article about their new face with recipes to different cocktails with their cognac!
2 minutes read
The Sumo live restaurant Hirakunza Ginza Tokyo
1-5-2026
MIMARU, a leading Japanese apartment hotel brand for families, is promoting a new way for international guests to experience one of Japan’s most iconic cultural traditions, at Hirakunza Ginza Tokyo, during an immersive sumo dining experience.
2 minutes read
Menu-Order-AI taps into the GLP-1 shift | What to order of the menu?
1-5-2026
The rise of GLP-1 medication (prescription drugs that mimic a natural hormone to manage Type 2 diabetes and obesity by regulating appetite, increasing fullness, and controlling blood sugar) is changing the eating habits of millions of consumers worldwide. Reduced appetite, shifting preferences, and a focus on high-protein, lighter meals are shaping new choices at the table. Yet when dining out, practical guidance is often missing. That’s exactly where Menu-Order-AI comes in. The U.S.-based app helps users decide in real time what to order, tailored to their dietary needs and goals. With more than 110,000 downloads in just four months, demand for this kind of smart, in-the-moment support is clearly growing.
2 minutes read
All in purple | Grimace brings birthday vibes to McDonald’s Germany
30-4-2026
The iconic purple McDonald’s character Grimace has been appointed ‘Head of Birthdays’ in Germany, turning the concept of birthdays upside down: according to him, every day is a celebration. Following the success of the Grimace Shake last year, he once again takes center stage in a bold campaign, this time featuring an all-purple theme, including a new menu and limited editions.
Is purple becoming the food color of 2026? Recently, we also covered the introduction of the ube spring collection in European Starbucks locations.
1 minute read
Trends we spotted | Week 17
28-4-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Top chef Jean-Georges Vongerichten is serving a hotdog, street food in front of the Mark Hotel in New York.
- Are you going to New York? You can create a unique selfie on one of the 900 pedestrian crossings of New York!
- TRIBE Hotels launched a TRIBE Vinyl Club on Disquaire Day / Record Store Day on April 18.
- In celebration of Star Wars: The Mandalorian and Grogu, hitting theaters May 22, Burger King in the US is launching their ‘Out of This Galaxy Limited-Time Menu’.
- The Sauna Club opened their first mini-spa location at Moai Beach Club in Zandvoort (the Netherlands).
- During Antwerp Art Weekend (May 14–17), WOLF will present a new installation by Marius Ritiu at their Felix Pakhuis location.
- Starbucks partners with Warner Bros. to bring the world of Harry Potter to Asia Pacific stores.
- SeaWorld San Diego will open Shark Encounter on May 22, an immersive exhibit showcasing sharks through interactive environments and advanced multimedia.
- You can buy chef Olivier Roellinger’s spices at Épices Roellinger in Paris, and at authorized retailers all over France and even one in the UK and in San Francisco.
Enjoy reading!
Villa Kakelbont introduces a Vintage Music Bingo | Sing along and win nostalgic prizes
24-4-2026
Winning a vintage designer pair of sunglasses or an old vinyl record while singing along at the top of your lungs to classic hits! On Thursday, May 7, you can experience it all during the Vintage Music Bingo at Villa Kakelbont in Rotterdam.
1 minute read
Ceintuur Theater in De Pijp | All-day rotisserie restaurant by chef Atti de Moll
24-4-2026
In December, Ceintuur Theater in De Pijp opened as an all-day rotisserie restaurant. Under the leadership of chef Atti de Moll, the rotisserie takes center stage in the kitchen. After years of cooking at the highest level in Amsterdam’s Michelin-starred restaurants, including Restaurant Lars, Atti de Moll has consciously chosen a more accessible and convivial style here. Drawing on his fine-dining technical foundation, he gives the simplicity of the rotisserie a refined yet relaxed signature.
2 minutes read
MGallery Collection and chef Pam reimagine ‘the art of bar’
24-4-2026
Each year, World Cocktail Month sees MGallery Collection celebrate the art of mixology across its properties worldwide, turning the bar into a stage for creativity and connection. This year, MGallery Collection invites guests to experience the bar as a destination in its own right, ‘the art of bar’. In collaboration with Michelin-starred chef Pichaya “Pam” Soontornyanakij, the boutique hotel collection unveils an immersive pairing concept that transforms an evening drink into a curated gastronomic ritual, through the art of pairing cocktails and exquisite bites. World Cocktail Day is on May 13.
2 minutes read
Novotel introduces 'Longevity Everyday' - Novotel Icono - credits Novotel Accor 
Fairmont Mumbai - with a Hyperbaric Oxygen Chamber by Blu Xone at Fairmont Spa & Longevity
Novotel introduces 'Longevity Everyday' - Beetroot hummus by chef Ramos Novotel Monte Carlo - credits Novotel Accor 
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