Trends we spotted | Week 22
Smyth (***) in Chicago is named number 1 on the list of North America’s 50 Best Restaurants
The Coffee Bean & Tea Leaf® unveils the ‘Perfect Americano Menu’
The new crispy parm pan pizza by Pizza Hut turns crust leavers into crust lovers
Too Good To Go delivers rescued food straight to your door in Germany 
Crystal Lagoons launches new 500 m² small Lagoons by Crystal Lagoons™ model
Claridge’s Bakery introduces their ‘Mayfair Meal Deal’
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Pizza Hut recently announced the latest addition to its Hut Crust platform: the new Crispy Parm Pan Pizza.
- The Coffee Bean & Tea Leaf® has introduced its ‘Perfect Americano Menu’, built around its signature premium L.A. Espresso.
- Too Good To Go now also delivers rescued food directly to consumers’ doorsteps in Germany.
- Claridge’s Bakery in London recently introduced a daily Mayfair Meal Deal, featuring a signature sandwich, a drink and a sweet treat.
- In an industry first, Mews and Uber are integrating ride bookings directly into the hotel management system.
- Smyth in Chicago is named number 1 on the list of North America’s 50 Best Restaurants.
- Crystal Lagoons launches new 500 m² small Lagoons by Crystal Lagoons™ model.
Enjoy reading!
The new crispy parm pan pizza by Pizza Hut turns crust leavers into crust lovers
Pizza Hut recently announced its latest innovation in crust as part of its Hut Crust platform. They are introducing the new Crispy Parm Pan Pizza, available in the US at participating locations. The parm pan pizza is served with the addition of crispy parmesan on the outer crust and extra cheese on the entire pizza. It’s crispy on the outside, light and fluffy on the inside.
When it comes to pizza, crust might just be the ultimate hot take. On one side: the crust lovers who savor every bite. On the other: those who leave it behind – with nearly 19% of consumers saying they skip the crust altogether. Pizza Hut believes the right crust can change minds, and the new Crispy Parm Pan Pizza is poised to do just that. To celebrate its new crust innovation, Pizza Hut is launching “For the Love of Hut Crust,” a new program inviting crust lovers and crust leavers to officially declare where they stand when it comes to crust preferences. More details on how to win free crust for a year in their press release, link in the title.
The Coffee Bean & Tea Leaf® unveils the ‘Perfect Americano Menu’, redefining an espresso classic
During our last holiday, we noticed that many guest still asked for an old fashioned (as they called it) Americano for breakfast. The Coffee Bean & Tea Leaf® has created their perfect Americano menu! Featuring their signature, premium L.A. Espresso with the launch of its ‘Perfect Americano menu’, available nationwide beginning Wednesday, June 3rd.
At the core of The Perfect Americano menu is a renewed emphasis on espresso-forward beverages that reflect The Coffee Bean & Tea Leaf® ‘s craftsmanship while bringing versatility and everyday value to the forefront. Each beverage is anchored by three shots of the brand’s premium LA Espresso, resulting in a bold, balanced profile built for customization.
The Perfect Americano menu includes: Classic Americano, Flavored Americano and Dry Iced Americano, more details in their press release in the link in the title.
Too Good To Go delivers rescued food straight to your door in Germany
Did you know? Too Good To Go in Germany also delivers rescued food straight to your door, their parcels are a convenient and clever addition to the popular surprise bags. Top quality at a low price: use the delivery option to save non-perishable food from going to waste and save up to 70%.
The boxes of Too Good To Go offer an unbeatable combination of high quality and real savings potential. And best of all: they’re delivered straight to your door in Germany. More details in their press release linked in the title.
Claridge’s Bakery introduces their ‘Mayfair Meal Deal’
Luxury hotels are opening food outlets that serve deals, like Claridge’s Bakery in London. This bakery has become one of Mayfair’s most beloved lunchtime rituals, devoted to celebrating the art of British baking, and nourishing the neighbourhood. Executive Baker and Creative Director Richard Hart and Head Baker Frederic Doncel-Latorre have introduced a perfectly composed, daily Mayfair Meal Deal – a signature sandwich, drink and sweet treat, all for £15. A perfect pick-me-up. More details at their website, linked in the title or check out the sweets in the picture below!
Claridge’s Bakery introduces their ‘Mayfair Meal Deal’
New Denver Zoo Conservation Alliance experience helps families ‘Step Into Something Wild’ with Kaiser Permanente
A Kaiser Permanente Healthy Habits Parkway and interactive steps challenge at the Denver Zoo Conservation Alliance will encourage families to move, learn, and explore together. Families visiting the Denver Zoo Conservation Alliance will soon have a new reason to get moving, learn something new, and have a little fun along the way, thanks to a signature sponsorship with Kaiser Permanente, Colorado’s largest nonprofit health plan and a leading medical provider. More details in their press release, linked in the title or check out the video in the press release!
In an industry-first collaboration, Mews and Uber bring ride booking inside the hotel operating system
Mews, the hospitality operating system, has announced a strategic partnership with Uber to embed ride booking, real-time tracking and integrated billing directly into the Mews platform.
Uber announced GO-GET 2026 last month, organizing the app around three actions: go, get and travel. Alongside a series of partnerships on the rider side, the Mews integration extends the same direction into the hotel’s property management system (PMS), giving hoteliers a way to offer Uber rides as part of the guest stay rather than a transaction that happens outside their walls. More details in their press release, link in the title.
Smyth in Chicago is named number 1 on the list of North America’s 50 Best Restaurants
The highly anticipated list returns for its second edition to celebrate restaurants across the region.
Smyth in Chicago, Illinois, is named The Best Restaurant in North America 2026, sponsored by S.Pellegrino & Acqua Panna. Ranking includes restaurants from across 20 cities in the region. Emeril Lagasse of Emeril’s in New Orleans, Louisiana, receives the SevenRooms Icon Award. Eunji Lee of Lysée in New York City wins North America’s Best Pastry Chef Award 2026, sponsored by Valrhona. North America’s Best Sommelier Award 2026, sponsored by Vik, is presented to Aldo Sohm of Le Bernardin and Aldo Sohm Wine Bar in New York City. Corey Lee of Benu in San Francisco, California, is announced the winner of the Estrella Damm Chefs’ Choice Award 2026. Atelier Crenn in San Francisco, California, receives the Sustainable Restaurant Award 2026. Mashama Bailey from The Grey in Savannah, Georgia, receives North America’s Best Female Chef Award 2026. Albi in Washington DC is the winner of the Highest Climber Award for 2026, sponsored by Lee Kum Kee. Eight in Calgary, Alberta takes home the Highest New Entry Award 2026. The full list and more details can be found in the link in the title.
Crystal Lagoons launches new 500 m² small Lagoons by Crystal Lagoons™ model
The world leader in crystalline lagoon technology introduces its smallest size ever, a patented, sustainable amenity that delivers a true beach-life experience at a fraction of the cost of a conventional pool. For the first time, the Crystal Lagoons proprietary concept and technology is available at a footprint that directly competes with commercial pools, giving real estate and hospitality developers a disruptive, sustainable alternative to traditional pools, one that transforms any project into a beach-life destination. More details in their press release, link in the title.
