Trends we spotted | Week 43


  • Trends in het kort

At we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’.

This week, amongst others, a link to an article about Crossroads Kitchen that serves luxury plant-based seafood towers for vegetarians! But also a link to an article about the new fish markets in Tokyo, Toyosu Market and Panera Bread started a campaign around food transparency: ‘Food Interrupted’. McDonald’s started with testing ‘cold brew coffee’ in all their San Diego based restaurants. Further we show links to Christmas flavoured chips, Starbucks opens their first U.S. signing store and in London a restaurant called ‘Potus’ will open next week!

Click on the title if you would to read the full article. Enjoy reading!

McDonald’s tests cold brew coffee in San Diego

McDonald’s is testing cold brew coffee in 74 locations in the San Diego market. The chain announced Monday that it is exploring the beverage, which has been one of the hottest trends in the coffee sector for the past few years. McDonald’s said the San Diego stores are offering two versions of the cold brew: a classic black or marble. The latter is served mixed with creamy syrup and swirls of light cream.

Panera Bread and food transparency | Food interrupted campaign

Panera Bread has launched ‘Food Interrupted’, a marketing campaign aimed at food transparency that includes new nutritional menu labeling and a video series exploring food issues. The video series follow what Panera Bread calls ‘everyday heroes’ dedicated to changing America’s food system. Check out the first episode in which chef Marcus Samuelsson and John Hammond of Weiser Family Farms discuss the importance of ancient grains, “Grains Interrupted”.

In London a restaurant called ‘POTUS’ will open adjacent to the U.S. embassy

Restaurant POTUS will open on Albert Embankment on the 31st  of October. POTUS will open at the Crowne Plaza hotel adjacent to the new U.S. embassy, which recently relocated south of the river to Nine Elms. Chef Pablo Peñalosa Najera will be responsible for the kitchen, he worked at El Celler de Can Roca in Spain, and is Mexican by birth.

How crab and shrimp shells could solve the meat industry’s Salmonella problem

A new study shows chitosan, a polymer derived from the shells of crustaceans, can reduce heat-resistant E. coli by 90 percent and virtually eliminate Salmonella. An interesting read at the website of the New Food Economy about a new study published in The International Food Journal of Microbiology that shows that chitosan, a substance derived from the exoskeletons of shellfish, dramatically reduced the levels Salmonella and E. coli detected in raw ground beef.

Christmas flavoured chips

Yes, you’ve read it correctly Christmas flavoured chips! Last week we wrote about the special Holidays edition of Coca-Cola with cinnamon taste and now we spotted Christmas flavoured chips which are for sale at the British grocery chain Iceland. The creator of the chips must have be inspired by the question: “what does a Christmas Tree taste like?” Their ‘Luxury Christmas Tree Flavour Salted Hand-Cooked Crisps’ derives their tree taste from real pine needle oil!

Denmark to label food according to effect on climate

New labelling on food packaging will enable consumers in Denmark to see the effect of their shopping on the environment. Food products will be marked with stickers showing their environmental impact, according to a proposal expected to be included in a new climate package to be presented by the government this week. “We want to give consumers the means to assess in supermarkets the environmental impact of products,” Minister for the Environment Lars Christian Lilleholt said.

Toyosu Market | The new fish market that is replacing the beloved Tsukiji Fish Market in Tokyo

Tokyo’s iconic Tsukiji market is leaving the location it’s occupied for more than 80 years. One of the most #Instagrammable fish markets in the world closed on the 6th of October and October 11 the new market location, near the shopping area of Ginza opened. According to this article it’s a big difference between the old and new fish market, the nostalgia is gone! But they’re still selling 480 types of seafood.

Seafood tower made by plant-based

Luxury seafood towers are always a culinary spectacle but not something for vegetarians! At Crossroads Kitchen in West Hollywood they created a plant-based seafood tower. The tower is the brainchild of owner Tal Ronnen and executive chef Scot Jones, these two culinary geniuses have tinkered with plants and fungi to get them to taste just like seafood. At the tower you’ll find signature dishes like hearts of pal ‘Crab Cakes’ and ‘Artichoke Oysters. Check out the video at Foodbeast. We wonder if they still use concepts such as Ahimi, Unami & Sakimi!

The Pure Food CO | A revolution in the world of people who need soft foods

Via the Trendwatching newsletter: a trend to serve pureed foods to people who need it in moulds to make it resemble the original food. Pure Food Co is a startup based in New Zealand, which started with a family member of the founder who fell ill and was only able to eat pureed foods. Read more at their website!

First signing Starbucks in the U.S.

Starbucks opened their first U.S. Signing Store in Washington, D.C. As they indicate: “a beautiful reflection of the diverse communities we serve.” Check out the video in the title link!

Culinary fries in Ghent | Frites Atelier by Sergio Herman

Frites Atelier will open its doors at the Groentenmarkt 20 in Ghent. This will be the second town in Belgium where you can find chef Sergio Herman’s Frites Atelier. This new restaurant has more seats and a more extensive menu than the current Ateliers. Frites Atelier hopes to add another new restaurant, in Brussels, to the growing list. If you want to eat a culinary portion of fries, you can taste it at Frites Atelier at several locations in the Netherlands and in Belgium!

Gluten-free restaurants in New York

A list of 11 gluten-free restaurant in New York City at the website of Fine Dining Lovers, including gluten-free tasting menu’s and authentic Neapolitan gluten free pizza! Some examples: Friedman’s restaurants, Rosemary’s, NIX New York, Cosme and gluten-free pizza by Mother Dough Pizza.

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