Trends we spotted | Week 40


  • trends we spotted this week

At or we spot many national and international trends daily. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about sleep-friendly ice cream from Nightfood for the grab-and-go shops in hotel lobbies, a stay in the ‘Nutmobile’ from MR. PEANUT® and Leonardo DiCaprio investing in a Dutch cultured meat company.

‘Change is Brewing!’ is the new flavor of Ben & Jerry’s in America, it remains interesting to read how they also translate their social background into their flavors. And at the Resort World Las Vegas, the art of aufguss, known all over Europe, makes it’s US debut at Awana Spa.

More and more companies are also introducing ‘healthy alternatives’ in their fast food concepts. Like in China where Yum China does this in their more than 6,000 KFC, Pizza Hut and Taco Bell shops. And  Hard Rock International announces its 22nd annual PINKTOBER® campaign.

Another rebranded concept that focuses on staying in a city as if you were living there. YAYS, unlock the neighborhood with locations in Amsterdam, The Hague and Paris. And spotted in America: a limited-edition of Hendrick’s Gin-infused pickled cucumbers from Katz’s Delicatessen.

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iDEAL Hospitality Partners introduces Nightfood sleep-friendly ice cream to help guests sleep

Jill Rigsbee, iDEAL CEO: “We believe every hotel wants to support better sleep for their guests in every way possible. That includes sleep-friendly snacks.”

Following a successful “grab-and-go” pilot test with a leading hotel brand, award-winning Nightfood ice cream is expected to be introduced in thousands of hotels nationwide in the coming months.

Nightfood is pioneering the night snack category. Nightfood snacks are uniquely formulated by sleep and nutrition experts to satisfy unhealthy nighttime cravings in a better, healthier, more sleep-friendly way, providing the nutritional foundation for better sleep. Popular flavors include Cookies n’ Dreams, Midnight Chocolate, and Cold Brew Decaf.


Go Nuts! The MR. PEANUT® is renting out his iconic Nutmobile vehicle™

As the MR. PEANUT® character settles into his new home at Hormel Foods in Minnesota, he is inviting fans to stay at his vacation home, INN a NUTshell, and enjoy all that the land of 10,000 lakes has to offer. For the first time ever, the iconic NUTMOBILE™ vehicle will transform into the nuttiest living quarters that transports you into an overnight, immersive PLANTERS® brand experience, of course filled with plenty of PLANTERS® brand products for guests to enjoy. The stay includes a $1,500 travel stipend and can-nut miss activities where guests can enjoy the beautiful scenery in Minnesota. The best part? This one-of-a-kind, nutty stay is available for $3.59, the cost of a jar of PLANTERS® peanuts.

INN a NUTshell

INN a NUTshell

A wellness haven with social experiences and rituals from around the world

The art of aufguss, known all over Europe, makes it’s US debut at Awana Spa in Resort World Las Vegas. Inspired by European saunas that provide rejuvenation and social gathering for the shared goal of greater well-being, the spa showcases a theater-inspired heated room with aromatherapy, choreographed music, lighting and dancing towels. An avant-garde, social experience that will relax, invigorate and inspire playfulness as each Sauna Meister curates a 30-minute themed experience.


Leonardo DiCaprio Invests in Mosa Meat and Aleph Farms to advance development of sustainable cultivated meat

DiCaprio joins two innovation powerhouses, as an investor and advisor, in growing global movement to transform the way meat is produced. Aleph Farms and Mosa Meat, two companies leading the emerging field of cultivated meat, announce an investment from environmental activist and Academy Award winning actor, Leonardo DiCaprio. Both companies have demonstrated the ability to grow beef directly from animal cells.


Change is Brewing! | Ben & Jerry’s

Change is Brewing is part of Ben & Jerry’s ongoing work to advance racial justice, calling for the nation to divest from a broken criminal legal system and invest in services that help communities thrive, like mental health treatment, counseling, substance use treatment, and healthcare.

The deep, rich coffee flavor in Change is Brewing is from BLK & Bold, the first Black-owned, nationally distributed coffee company that gives 5% of its profits to initiatives that support youth in need. Greyston Bakery, a values-led supplier and longtime Ben & Jerry’s partner, provides the scrumptious fudge brownies. The bakery has an “open hiring” policy that provides opportunities for people facing barriers to employment


Yum China strengthens its commitment to promoting balanced diets and healthy lifestyles

Yum China announced the launch of a new campaign to promote balanced diets by offering customers more fruit and vegetable options. The campaign will launch simultaneously on September 13 at over 6,000 KFC, Pizza Hut and Taco Bell stores nationwide, before gradually expanding to more stores.

A core component of the campaign is the “Fruit and Vegetables 100+” program that encourages customers to add at least 100g of fruit and vegetables to their meals. KFC, Pizza Hut and Taco Bell will also launch a series of new and updated fruit and vegetable based products in China, while leveraging their digital platforms to raise public awareness of nutrition and healthy eating.


Hard Rock International announces its 22nd annual PINKTOBER® campaign

Hard Rock International announced its continued support for breast cancer awareness and research with its 22nd annual PINKTOBER campaign taking place throughout the month of October. Through the Hard Rock Heals Foundation®, all company divisions including Hard Rock Cafes, Hotels and Casinos worldwide will be partaking in the campaign with limited-edition merchandise, food and beverage menu items, local events and more. Hard Rock continues to live out its mottos of “Love All – Serve All” and “Take Time To Be Kind” with its steadfast support throughout Breast Cancer Awareness Month, with the goal of lending a hand to the people and communities that need it most.


Unlock the neighborhood | YAYS in The Hague, Amsterdam and Paris

Staying in a city as if you were living there. In a stylish boutique apartment. Always with someone within reach who knows the best places. YAYS combines the freedom and flexibility of your own home with the comfort and luxury of a hotel. The fifteen aparthotels and serviced apartments can be found in the most authentic neighborhoods of The Hague, Amsterdam and Paris. YAYS is ideal for those who really want to feel part of the neighborhood. And with the motto unlock the neighborhood, the YAYS Insiders ensure, thanks to their tips and local network, that every stay comes with that typical local vibe. By focusing on small businesses and lesser-known attractions, tourism has a positive impact on the city.

YAYS appartement

YAYS appartement

Gin-inspired pickled cucumbers | By Hendrick’s Gin and Katz’s Delicatessen

We love pickled cucumbers and we love Hendrick’s Gin in our G&T – so the combination must be great! Check out the article at Hypebeast to read more about this limited-edition run of gin-inspired pickled cucumbers by Katz’s Delicatessen. The idea is from a April fool joke but the pickle must taste great with a pastrami sandwich and a cocktail! ^Marjolein

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