Trends we spotted | Week 4 2018


  • Trends in het kort

At Horecatrends we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’.

This week, amongst others Burger King helped Mc Donalds last month and Japanese restaurant allows guests to work for their meal.

Click on the title if you would to read the full article. Enjoy reading!

KFC Canada Is accepting Bitcoin for Fried Chicken

Fried chicken chain KFC Canada is accepting bitcoins – for a limited time and for a cryptocurrency-themed bucket of chicken. The limited-time marketing move sees the Canada-based chain advertising “The Bitcoin Bucket” complete with a Facebook-based live-tracker of the standing price for the product, which works out to roughly 20 Canadian dollars depending on the exchange rate with bitcoin.

Burger King helped Mc Donald’s on McHappy Day

On McDonald’s yearly ‘McHappy Day’, the brand donates proceeds from sales of Big Macs to aid children with cancer. On November 10th, Burger King in Argentina contributed to its competitor’s cause. Every Burger King in the country refused to sell Whoppers and redirected customers to McDonald’s so they could buy a Big Mac instead (thereby aiding McDonald’s charitable initiative). Though Burger King’s campaign was a bit cheeky – customers were told to go to the ‘place where they don’t flame-grill their burgers’ – they did help their competitor sell more burgers than they ever had on McHappy Day. And McDonald’s even thanked its rival off-the-record.

The world’s first Departure Beach

Check in, chill out and wring every last memory from your Barbados holiday, with the all-new Departure Beach, opening summer 2018. Virgin holidays introduced an exclusive Departure Beach with soft drinks, food, tea, coffee, WiFi and a last dip in the ocean. And you can even shower before you will be brought to your plane. A lounge on the beach in Barbados.

Japanese restaurant allows guests to work for their meal

Restaurant Mirai Shokudo in Tokyo lets guests work for 50 minutes in exchange for a meal. They do offer this possibility to people that cannot afford to pay for one themselves. The goal of the eatery is to help anyone in hunger, whether they’re homeless or a penny-pinching university student. As of January 2018, over 500 people have worked for and have received meals from Mirai Shokudo. Those working can also leave their free meal ticket for others in need to use.

The Traco, a mash-up of croissant and taco

The tacro is the brainchild of Belgian husband-and-wife team Arnaud Goethals and Julie Vandermeersch of Vive la Tarte bakery in San Francisco. The shop began as a pop-up and caterer, then opened a brick-and-mortar location in SoMa in 2015. Creative director Jimmy Houghton explains that the team wanted something unique yet recognizable to launch at their second location in the San Francisco Ferry Building. That’s when they settled on this unique spin on California’s beloved taco.

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