Pop-up Eat Your Drink opened in London
At the downstairs of Benefit’s flagship store on Carnaby Street, Eat Your Drink, has opened. They’re deconstructing cocktails in weird and wonderful creations for shoppers to taste, touch and smell. This adult pop-up is free to enter from November 17th to December 24th.
Eat Your Drink
Smith & Sinclair founders, Melanie Goldsmith and Emile Bernard, wanted to create something that will shock and awe. Well they did! Whilst running a series of dating nights, focused on the concept of ‘adult play’, they created a lux, sensual sweet, with a high alcohol content, to get people talking and cause a stir. The sweets were so popular that they became the focal point of every evening. The excitement for the Pastilles was impossible to ignore and a year on they’re retailing in Harrods, Harvey Nichols, Selfridges and many more shops! Smith & Sinclair have now created signature edible cocktails for over 32 alcohol brands including Langley’s Gin & Beluga Vodka. And now they’re opening the pop-up store Eat Your Drink. In which they sell cocktail-flavoured candy floss, dip dabs and boozy fruit pastilles.
The pop-up store must look like a ‘magical, glittery labyrinth’, it has been created by the founders with the help of a theatre designer. At the labyrinth customers can experience alcohol by consuming it in unusual ways.
Inspiration
The shop will stock products that are not available at their online store, including candy floss jars to pour vodka into. Like we already wrote in an article, the vodka will melt the candy floss, this way creating a delicious cocktail. In the Netherlands, the real WINE gums from Vinoos by AMS are sold: no sweets for children but adult luxury food. We wrote about the real Wine gums in april 2014 and at this moment the gums are sold all over the Netherlands. Luxury hotels even use them as night sweets on the pillows of their guests.
Website: Eat Your Drink
