Kaaskar van restaurant Florent in Utrecht
Kaasmenu van restaurant Florent in Utrecht
Kaasmenu van restaurant Florent in Utrecht 
Cheese service at restaurant Steirereck, Vienna
Cheese service with name tags
Cheese at restaurant de LibrijeA blog by our colleague Coen Pompe, about fun and inspiring ways to offer cheese. Even a few ideas that are easily applicable if you’re short-staffed.
Strandzuid Amsterdam
Strandzuid - credits RemyOnline
Strandzuid - credits Par-pa fotografie
Strandzuid - credits Par-pa fotografieFrom the Easter weekend onwards, Amsterdam’s city beach Strandzuid will be open daily for a relaxed lunch, drinks or dinner again. To celebrate the transition from the wintery South Pole to the warm Strandzuid, they will kick off terrace season on Good Friday (March 29) with their traditional Beer event.
De Rouw - Hollandhuis
De Rouw - Paasdieren
De Rouw - voorgesneden nougatinetaart
De Rouw - Hollandhuis
De Rouw - PaasdierenDuring the run-down to Easter, Patisserie de Rouw introduces a number of new creations. The distinctive chocolaterie Easter assortment has been expanded with three new chocolate figures filled with rice-crisp: the Heart Thief, Chickie and the pet hare Flappie. Furthermore, the “Wij houden van Holland” assortment will be available in their store and online after Easter. In addition, it has recently become possible to obtain the famous nougatine pie in pre-cut super tight pieces.
We think their ‘Wij houden van Holland’ assortment is absolutely great. Nice idea, if your restaurant or hotel is located in a characteristic building, to have a mini chocolate house made of this? Think KLM-style houses! 😉
Chick-fil-A - New digital focused concept combining easy mobile ordering with hospitality
The four sauce flavors by Subway that will be available in supermarkets in the US
Freddy's - TWIX Salted Caramel ConcreteAt horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
Enjoy reading!
Space Perspective is the company behind the Spaceship Neptune
Spaceship Neptune - lifted gently by a SpaceBalloon™
Memories of Sakura - dish by Rasmus Munk
Rasmus Munk - credits Jonathan Hedrick 
Rasmus Munk - credits Jonathan HedrickSpaceVIP, which specializes in extraordinary luxury space travel experiences, announces that it will be hosting an immersive dining experience in space with Michelin-starred Chef Rasmus Munk from restaurant Alchemist.
HIRO - een grungy Japanse izakaya op het eilandje in Antwerpen
HIRO izakaya in Antwerpen - credits Kristof Duriex 
HIRO izakaya in Antwerpen - credits Kristof Duriex
HIRO izakaya in Antwerpen - credits Marjorie Romeijn
HIRO izakaya in Antwerpen - credits Marjorie Romeijn
sushi neta-doos door de Antwerpse fermentatiespecialist Quirien HeitzerOpening – Antwerp is getting a new addition with the opening of Hiro izakaya. This brand new izakaya restaurant from chefs Bart Huybrechts and Thomas Van de Weyer opened its doors on the Napoleonkaai with a view at the MAS museum and brings Japanese izakaya, with an extensive sake menu.
Sacha de Boer voor Simavi - Sylvia met jerrycan in Kibera, Nairobi
Simavi en EARTH Water lanceren '100% Seksvrij Water' op Wereld Waterdag
Simavi en EARTH Water lanceren '100% Seksvrij Water'Development organisation Simavi and social enterprise EARTH Water are launching ‘100% Sex-free Water’ today, on World Water Day. With this limited edition drink carton, the organisations are drawing attention to the uncomfortable truth that women and girls experience sexual violence due to the global water crisis in countries like Kenya and Bangladesh. ‘100% Sex-free Water’ forms part of Simavi’s ‘Stop Sex for Water’-campaign which highlights gender-based violence in relation to water and unsafe toilets and asks people to sign a petition.
Crystal Lagoons - 8-acre crystalline lagoon at the Evermore Orlando Resort
Crystal Lagoons - 8-acre crystalline lagoon at the Evermore Orlando Resort
Crystal Lagoons - 8-acre crystalline lagoon at the Evermore Orlando ResortMore than 10,000 rooms will surround the lagoon powered by Crystal Lagoons® technology, recently inaugurated in the United States. It is located just steps from Disney World and Universal Studios in the heart of Orlando, the most visited destination in the US, with 75 million tourists annually. This city offers a wide range of entertainment options but lacks a beach, an issue remedied in this great development with a crystalline lagoon of the multinational innovation company, Crystal Lagoons, founded by the scientist Fernando Fischmann.
The seductive lure of The SIREN leads to the Rokin in Amsterdam 
The seductive lure of The SIREN leads to the Rokin in Amsterdam 
The seductive lure of The SIREN leads to the Rokin in Amsterdam 
The seductive lure of The SIREN leads to the Rokin in Amsterdam 
The seductive lure of The SIREN leads to the Rokin in Amsterdam 
The seductive lure of The SIREN leads to the Rokin in Amsterdam This spring, you won’t be able to escape the seductive lure of The SIREN. The SIREN is opening in the double, stately canal house on the brand new boulevard of the Rokin at the end of April or the beginning of May. This new culinary hotspot in Amsterdam comes from the team behind SECRET GARDEN and is a restaurant, bar and meeting place where you can enjoy the best that Southern European Mediterranean cuisine has to offer.
Bagels & Beans rolt het voorjaar uit met Rontbijt® 
Bagels & Beans rolt het voorjaar uit met Rontbijt® en een bagelplant
Bagels & Beans rolt het voorjaar uit met Rontbijt® More and more people are eating their breakfast out and at different times around the Netherlands. At Bagels & Beans you have been able to enjoy breakfast throughout the day for years. During their spring campaign Rontbijt®, (ontbijt = breakfast) this Dutch espresso bar formula goes one step further with a competition for breakfasters. Furthermore, a new plant species is emerging: the bagel plant.
Poké Perfect Rotterdam Oude Binnenweg
Poké Perfect Rotterdam Oude Binnenweg
Poké Perfect Rotterdam Oude Binnenweg
Poké Perfect Rotterdam Oude BinnenwegOpening – Poké Perfect is launched a new location on Oude Binnenweg in Rotterdam. The menu features healthy, fast, and delicious poké bowls, side dishes like tempura shrimp, and health boosters such as various vitamin shots. This will be the largest outlet for the successful chain, which continues to operate at full speed.
Lowlander Botanical Beers Leftover Lemon & ElderflowerThe first rays of sunshine have been spotted, that calls for a toast. With an improved recipe, now more refreshing than ever, it’s making a comeback: Leftover Lemon & Elderflower alcohol (3.8%) and, for the first time, also in non-alcohol (0.3%). This ultimate fruit beer tastes like spring in a glass, the beer that was made to be enjoyed on the terrace. Vibrant and refreshing, with a floral finish.
Kwekkeboom umami oesterzwam bitterballen
Kwekkeboom umami oesterzwam bitterballenAs National Bitterballen Day on March 27th approaches, Kwekkeboom is proud to introduce the very first ‘umami’ Oyster Mushroom Bitterballen, now available for both oven and air fryer use. This marks a plant-based innovation from the Oven & Airfryer division of the quintessentially Dutch brand. Starting from week 15, updated versions of the beef and veal bitterballen and croquettes will also be available. These new and improved bitterballen and croquettes feature an incredibly crispy crust and the most flavorful ragout.
Burger King Germany makes plantbased cheaper as meat alternatives
Burger King Germany makes plantbased cheaper as meatSince the beginning of March, Burger King Germany’s plant-based products have been cheaper than their meat alternatives. With the aim of making the plant-based alternative accessible to as many people as possible. We are curious to see whether this price reduction will also lead to an increased purchase of the plant-based products! During the campaign entitled: ‘Plant-based für alle!’ (Plant-based for all!), their plant-based burgers by The Vegetarian Butcher have been introduced in a new form, the ‘Flower Patty’.
Bastion Hotels chooses Mews as cloud software for their 30+ hotels
Ruby Hotel in Sweden - credit © Bobakstudio - Karminsky Architecture_At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
Enjoy reading!
Approachable inspiration, trends and highlights from 2025 that can be easily applied to your own business in 2026. A whitepaper to scroll through when you read more
We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and read more
Chipotle Mexican Grill (NYSE: CMG) recently announced a new all-electric restaurant design that works to maximize energy efficiency in its equipment and systems and utilizes 100% renewable energy from wind power and solar through the purchase of certified renewable energy credits. The company recently opened restaurants with the new features in Gloucester, Virginia and Jacksonville, Florida, with a third location opening later this summer in Castle Rock, Colorado [1]. The new restaurant design pilot will help Chipotle progress toward its science-based targets, established in alignment with ‘Science Based Targets initiative’ (SBTi), to reduce direct and indirect greenhouse gas emissions 50% by 2030 compared to a 2019 baseline.
Opening – This week, a new hospitality concept opens that offers plenty of room for Italian shared dining and a cozy drink at the charming red cocktail bar. La Nostra Gigi is located at the Marie Heinekenplein in De Pijp neighborhood in Amsterdam. Immersed in Italian atmospheres, La Nostra Gigi is a sparkling addition to the capital’s hospitality offerings. It’s a colorful trattoria, cocktail bar, and lounge all in one, where you can always go for an espresso macchiato, a nice glass of Chianti, a festive cocktail, or an extensive dinner. Keep it simple or go all out, anything is possible here.
From May 16th up to and including May 25th, the SUPPER Cruise will be the setting for a beautiful pop-up dinner event. A unique concept where 4 restaurants provide a dinner on the water. While the cruise sails on the waters of Amsterdam, guests can enjoy a delicious menu, live entertainment, and breathtaking views. The first edition of ‘Dine on Water’ includes the restaurants Bar Rouge, Baut, Helling 7, and Pesca. These Amsterdam based restaurants will cook their hearts out for 9 days during a trip along the Amsterdam skyline.
OpenFortune is one of the fastest growing media platforms that delivers creative advertising via fortune cookies at 47,000 restaurants in the U.S.. They have announced a transformational shift in their content creation strategy: embracing OpenAI’s ChatGPT for writing fortune messages. This move will enable OpenFortune to effectively provide an unlimited number of completely new, unique fortunes to millions of consumers dining at restaurants and at home, all while maintaining the integrity of traditional fortune cookies.
In the U.S.A. you now have the convenience of ordering Domino’s Pizza from your car, without waiting in long drive-thru lines. The largest pizza company in the world is giving customers a new and more efficient way to order while on the go: via Domino’s iOS app on Apple CarPlay.
An article for the Gin lovers! Master blender and distiller Stig Bareksten is introducing a new gin, called Bareksten Botanical Gin, to the Dutch market. A gin that represents the essence of Norway both inside and out, thanks in part to its ingredients and harsh living conditions. The gin is therefore described as tough, spicy, full of character, dark and wild.
Following in the footsteps of Dutch heroes, Shell is introducing the theme ‘Taste the world’s cuisine’ this year. Every quarter, Shell introduces a new themed range inspired by world flavours. This quarter, the focus is on Surinamese and Indian cuisine and Shell entered into a temporary collaboration with Soenil Bahadoer, chef and owner of the two Michelin-starred restaurant De Lindehof. The specials developed by Soenil are now available at all Shell stations with a bakery in the Netherlands.
Botanical brewer Lowlander has been brewing for years with herbs, spices and fresh fruit, or botanicals, each bringing its own unique flavour. Now the botanical brewer is going one step further, launching a rotating range of fruit beers. Fruit beers by Lowlander are brewed with fruit and botanical ingredients added to a white beer base. This not only results in deliciously complex new flavour combinations without unnecessary additives, but also reduces food waste.
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about, among other things, the lightest champagne bottle in the world from Telmont Champagne, made from glass with 35 grams less weight than the standard bottle. And event location SugarCity Events has a new name: SugarFactory, located in Halfweg near Amsterdam.
A ‘Bucket List Program’ for the employees of the Dutch hotel management company IHCP to attract and keep more staff. And Podium Mozaïek in Amsterdam West is looking for a hospitality partner.
McDonald’s will introduce new products this summer in the Netherlands, including the Milk Shake Tropical, McFlurry Maltesers, (Veggie) McWrap Greek and Pop Dots. And in London, the Prada Caffé has opened, an ultra-stylish ‘caffé’ in Harrods. A pop-up until early 2024.
The ‘Do good’ initiative of the ‘The Present Movement’ received an investment from the Start Foundation for scaling up their homeless program ‘ROOM FOR CHANGE’. This program helps economically homeless people who are temporarily accommodated in hotels.
The Michelin stars have been published in Germany. Chef Jan Hartwig was immediately awarded 3 Michelin stars in his new restaurant JAN. And spotted in America: the first ‘Rule the Drive-Thru’ game show from Checkers® & Rally’s®.
Home to the Caribbean’s first advanced autism-friendly kids camps, and as the first all-inclusive resort company in the world to complete the rigorous International Board of Credentialing and Continuing Education Standards (IBCCES) and Autism Certification, Beaches® Resorts expands its exemplary autism program with the release of all-new Sensory Guides. Carefully developed by the IBCCES and designed to allow caregivers and guests with cognitive disabilities to more comfortably navigate the on-resort experience based on specific sensory sensitivities, the Sensory Guides comprise extensive resort maps with public areas – such as the resorts’ many pools, dining spaces, and sports hubs – rated on a 1-10 scale of sensory stimulation.
This month is Autism Acceptance Month (April 2023) and we spotted this another initiative for guests on the autism spectrum in the Legoland Resorts in North America. They will become ‘Certified Autism Centers’ this spring. Are there initiatives like this in Europe?
Le Macaron, the leading French Pastries and Macaron franchise in the United States, announced the upcoming openings of three new locations this spring in Traverse City, Michigan, Gaithersburg, Maryland, and Tampa, Florida, with an additional 8-10 locations planned by the end of summer. As the #1 macaron franchise with more than 75 locations nationwide, the popular French patisserie is enjoying steady expansion as successful franchisees scramble to open multiple locations and new owners hold grand openings for shops, kiosks in malls, or food trucks.
Opening – In the year that Box Sociaal in the Plantage neighbourhood in Amsterdam-East celebrates its fifth anniversary, the Box Sociaal family is expanding with a Box Sociaal Jordaan at Bloemgracht 47 in Amsterdam in the old premises of restaurant L’invité. In addition, Rotterdam can start looking forward to a Box Sociaal at the 2e Middellandstraat 5b, this restaurant is under renovation and will open by the end of this summer.
It is almost Easter and with this in mind, The Entourage Group has created special Easter eggs for all its restaurants. All special Easter eggs have their own colour, filling and flavour linked to the restaurants. You can also take all the Easter eggs home with you!
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From now on, Leiden can also enjoy “the magic of veggies” with all the healthy and delicious things SLA has to offer. The fast-growing fast casual concept SLA is expanding nationwide and has opened a 14th location in the center of Leiden. Together with franchisees Berre and Munur, SLA opened the first of a series of new branches on Maarsmansteeg in Leiden.
The new brewery Maris Lager from The Hague introduces an authentic lager with a modern twist, deeply rooted in the rich beer culture. Founded in November 2022 and run by Diederik Leenarts, Maris Lager is a breath of fresh air for the Dutch beer market, which mainly offers Pilsner in the Lager family. But Lager beers have so much more to offer! The brewery is named after the mermaid standing proudly on the lighthouse in Scheveningen and Maris Lager promises a unique taste experience.
A blog by Marjolein van Spronsen with an idea for the outdoor dining space of your restaurant: a Bicicletta bar!
This blog was first published in Dutch on the website of Van Spronsen & Partners, hospitality consultants.
In the stressful era of flash delivery, time management and emerging individualism, Bagels & Beans is creating a place of calmness and togetherness on wheels: the Bagelbus. With its unique ‘slow delivery’ concept, Bagels & Beans is giving the hectic and impersonal world anno nowadays a much-needed push back. The prototype neighbourhood bus has been tested and the first routes in the Utrecht area will be launched in April.
Opening – In Rotterdam’s picturesque Old Harbour, the new restaurant Matelief opens its doors. Located directly on the waterside with a sunny terrace overlooking the ships, the Witte Huis (White House) and the Willemsbrug, enjoy the ultimate Rotterdam summer experience here. At the iconic location, famous sailors from history come back to life. The restaurant is situated in the former Maritime Pub. The place where Rotterdam sailors drank their drinks at the bar.
According to Tea Public’s founder Frank Wubben, the days of dipping a bag of tea in hot water are over. With the rising popularity of good tea, Tea Public in Haarlem has started a true revolution in this field, you can even order an espresso-style tea here. After all, tea is a beautiful natural product that needs to be brewed under specific conditions: temperature, water volume, time in combination with specific tea leaves and tea-water ratios is all important. This espresso technology ensures that just the right temperatures and amounts of water are used with just the right teas. This ensures a steady taste and perfect quality of the tea every time.
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about among others, a pop-up of innovative cocktail hub Licorería Limantour at Fandi Mata in Williamsburg, Brooklyn.
Spotted in many Instagram posts, caviar on baked potatoes, served in for example the piano bar The Nines and Caviar Kaspia in The Mark Hotel. Are we going to serve that in Europe as well?
And more inspiration from Instagram: Mr. Black Cold Brew Coffee Liqueur has created a Parmesan Espresso Martini. And Taste Film in London, a new way to watch what you eat.
We’ve been presenting tea in rectangular or square tea boxes for years but now there’s the T-Box.
Hendrick’s FLORA ADORA is available since March 1 and is a limited edition floral spring bouquet gin for colorful cocktails. With the recipe of the Wildgarden Cup.
WHAWOWA shoes, What Women Want, fashionable work shoes for hardworking women by Bata Industrials.
After a year long break the culinary pop-up concept ‘Dinner With The Queen’ is back in Belgium. The formula remains the same, but there are a few new names on their poster. On the menu? Herbal goodness and a big portion of climate awareness.
Oetker Collection, the hospitality company behind Masterpiece Hotels including Hotel du Cap-Eden-Roc in Cap d’Antibes, The Lanesborough in London, Le Bristol Paris, Eden Rock – St Barths, Jumby Bay Island in Antigua, and L’Apogee Courchevel, amongst others, and HiNOTE, the app transforming mobile communication, launched a stylish new partnership, Oetker Collection X HiNOTE, last February.
Plant Junkie, a new fast-food restaurant specializing in plant-based cuisine, is now open for business in multiple locations around Manhattan and Chicago. Founded by New York Restauranteur Nat Milner and Chef Hiranth Jaysinghe, Plant Junkie offers a delicious and healthy alternative to traditional fast food.
Another great sustainable and healthy alternative to visit if you’re travelling to either Chicago or New York!
On Saturday March 25, the official reintroduction of the age-old drink brand Rynbende and the launch of its first old genever, Rynbende Vintage Genever, will take place in collaboration with the Jenever Museum during the Jenever Festival in Schiedam. The first bottle will be handed over to the mayor of Schiedam; Cor Lamers.
Kerzner International Holdings Limited (‘Kerzner’) the owner of the iconic Atlantis Resorts & Residences and ultra-luxury One&Only Resorts worldwide, has announced that first-of-its-kind immersive lifestyle and fitness brand, SIRO, will launch its inaugural hotel, SIRO One Za’abeel, in Q4 2023. This first hotel for the SIRO brand will sit in the heart of Dubai’s iconic One Za’abeel development. One Za’abeel is being developed by Ithra Dubai, a fully owned subsidiary of Investment Corporation of Dubai. A second SIRO hotel is planned to open in 2024 in Montenegro.
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