Although the Netherlands is known as being the cannabis city of the world, we don’t have chefs pioneering with cannabis. As California prepares for the possible legalization of recreational marijuana in November, Los Angeles-based chef Chris Sayegh is on a pioneering mission to take haute cuisine to a higher place with his cannabis infused menus. read more
Introduced for the Dutch hospitality industry, OERS, Ons Eigen Reserverings Systeem (Our Own Reservation System). OERS is a new online booking system which has been launched festively on the 9th of May by chef Alain Caron at Restaurant Aan de Poel. The system is different; each participating restaurant owner is co-owner of the system and automatically become member of the cooperative OERS. This allows restaurant owners to decide themselves on the terms and commissions. Where other reservation systems will only become more expensive in the future, OERS will become cheaper. read more
The newest innovation in the world of frozen glasses is THE ICED. This machine makes it possible to instantly provide your glasses with a layer of ice, all done through carbon dioxide. Useful to serve extra cold drinks on a different way.
We can’t ignore this new drink: the makers of the beer slush received a lot of attention in the Dutch media today. Both on radio, television and Dutch newspaper De Telegraaf. The Twentse Bierbrouwerij (Brewery) in the city of Hengelo, makes Iced Beer in the flavours Radler and Rosé beer. This is a beer that you drink with a straw!
At the redaction of Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, an article about an Escape Room Dinner Quest, a signature Sushi roll by restaurant Catch in New York and about restaurant Visaandeschelde who served a meal for their elderly neighbour on a daily bases. If you like to read the whole article, click the title. Enjoy reading! read more
Looking for an original cake for your birthday? Katherine Dey can help you with that! This nurse from New York has a very special hobby. She makes scary cakes based on her experiences as a nurse. read more
Drinking an alcohol-free beer at the dentist, again an excellent example of ‘Blurring’. There is a new dentist located at an old party centrum in Amsterdam, with an old bar which turned into a waiting room. Nervous? You can drink away the nerves with an alcohol-free beer, if possible ;-). read more
Hilton Rotterdam will open a new restaurant soon and this restaurant needs a name. Help is needed! As creator of the new name you will be rewarded big. Until the 10th of May, entries can be send in.
Lennert Rietveld senior counsellor at van Spronsen & Partners hospitality consultancy gave an inspiration session last month about co-creation. In this blog an insight into this session; which shows that the focus during events is shifting to influencing the guest journey!
The inspiration session for 80 event organizers showed powerful examples of co-creation. The presentation focused on compelling examples from entrepreneurs working together to improve the visitor experience. Everything is evolving around the guest journey. A good example is the initiative of the Dutch amusement park the Efteling to develop an app in co-creation with a Belgian company. They offer their visitors a lot more experience around their visit of the Efteling through ‘mixed reality’ and smartphones. Brilliant for kids, for example at the route app a witch voice gives directions.
A couple of other examples from the inspiration session around co-creation:
Research has used brain wave technology to measure the reactions guests have to different colours in the hospitality industry. The brain wave results of the colour green indicate a relaxed lunch with friends. The colour red stands for love and going for a drink with a date. Tork examined which colours work well in the hospitality industry. With a link to the study of Tork where they made moodboards in different colours and looked at the effect of that. Tork wants hospitality businesses to be clever with their colour choices.
