#MGravityRoom
The luxury hotel Marriott at Brooklyn Bridge in New York, invites visitors to snap pictures of their inverted replica of a guest room. The pictures are shared on social media with the hashtag #MGravityRoom. read more
The luxury hotel Marriott at Brooklyn Bridge in New York, invites visitors to snap pictures of their inverted replica of a guest room. The pictures are shared on social media with the hashtag #MGravityRoom. read more
Hudson Bar & Kitchen, known for its American cuisine, has created its own battle, the Hudson’s USA Burger Elections. The burger fanatics can choose between The Trump Tower, a high triple burger with two beef patties and crispy rosti or the Hilly Billy Chicken Burger, a healthy chicken burger with a spicy twist. read more
Interior of Kola House 
Curcuma Cocktail at Kola HouseLast weekend PepsiCo opened the company’s first-ever restaurant, the Kola House, in Manhattan across from the popular and trendy Chelsea Market. Although we only know PepsiCo from their tins and bottles cola and snacks, the restaurant isn’t completely what you would expect. The Kola House serves American shareables with global influences by executive chef Jon Feshan and an innovative cocktail menu by resident flavour chemist Alex Ott. The kola nut is one of the main ingredients of the cuisine and the cocktails.
General Washington's Secret Stash 
General Washington's Secret Stash 
General Washington's Secret Stash Extensively in the news last week, the legal production of cannabis. Is the legalization of the production finally happening after years of tolerating? And does this mean that on the long term the use will be legal as well? What does this mean for the hospitality industry? In any case, the use of cannabis will be trendy for a while and new cannabis products will appear on the market. We looked at what restaurants and other producers in America have created around cannabis since it has been legalized for some time now in various states. Below a list with examples of “the impact of cannabis on the hospitality industry.” read more
Facebook: thegrindzaLatte art to perfection, cappuccino served in a cone! Dayne Levinrad works at The Grind Coffee Company in Johannesburg (South Africa). He developed one of the Instagram trends of the moment: coffee in a cone. We already wrote about it in our ‘trends we spotted this week (21)‘ but when we made a round-up of all the ice-cream trends we spotted this summer we thought this trend deserved its own article. read more
Morgenstern’s Finest Ice Cream has introduced a new flavour which is totally black. After months filled with colourful products (check out Instagram: #rainbowfoodtrend) Morgenstern’s decided to introduce something opposite: black ice cream. read more
TAIYAKI, a Japanese ice cream shop opened this month in New York City at Baxter Street. Long lines outside the shop to try this Japanese ice cream served in the fish-shaped waffles. read more
Bram Kosterink and David Maartense gave an inspiration session last month about the Wellness industry. The presentation focused on the latest trends and developments within the Wellness industry. The presentation was given at ROC Mondriaan in The Hague. read more
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, Streethacker a new app and Print a Drink, 3D printing hits the cocktail scene.
If you like to read the whole article, click the title. Enjoy reading! read more
The Asian restaurant Taiko of the Conservatorium hotel in Amsterdam has presented a new Taiko ingredient for the coming year: wasabi. Upcoming year the Japanese wasabi plant will cover a huge part of the menu. read more
Chef Matt Orlando - restaurant Amass
restaurant Amass 
Gerecht restaurant Amass
gerecht restaurant Amass
Teaching farm-to-table
chef Matt OrlandoOrganic restaurant Amass in Copenhagen received the Gold Organic Certification by the Danish Ministry of the Environment. The gold guarantees that 90%-100% of all food and beverage served at this restaurant is certified organic. The Gold Organic Certification is part of the Danish Organic Action Plan 2020. Restaurant Amass is one of only two fine dining restaurants to achieve this designation in Denmark. They even teach farm-to-table to kids with their Amass Green Kids Program. Check out their Instagram account for great pictures of the food they serve, the products they use and their gardens.
Guests at the 5-star Ellerman House in South Africa can book a real diamond safari at this hotel. In collaboration with Benguela Diamonds they organize a safari at which you can dive for your own diamond. It’s not cheap, the world’s most expensive safari will cost more than € 14,000, =. This price excludes any diamonds purchased and jewellery designed while on the safari. read more
Sushi burrito's 
Sushi burrito's 
Sushi burrito's Sushiburri Toronto is a Toronto based food truck specialized in sushi burritos. The truck offers a variety of freshly rolled burrito sized sushi rolls including spicy salmon, lobster and chicken. In addition to sushi burritos, the truck also serves poke salads and yakitori. read more
Recently all over the internet: Magic Cake. We spotted it on Instagram, Facebook and even The Telegraph wrote an article about the miraculous recipe that make three cakes in one! The cake is made of the typical cake batter ingredients (sugar, butter, flour, milk and eggs). The egg yolk, flour, milk and butter are prepared separate from the egg whites and combined right before the unique baking process at low temperatures. Creating a three layered Magic Cake. With a spongy top, a custardy middle layer and a moisty cake base. Although we think that these kind of cakes have been made for years we couldn’t resist making one and try it! One word: delicious! read more
The 10th of September the Marathon du Medoc took place in the Medoc, near Bordeaux, France. We heard about this Marathon years ago, from that moment on (it must have been more than 20 years ago) I challenged my colleagues to run this French marathon. At that time they were not able yet to run in New York, Paris or London but choose another marathon destination. By now most of them are be able to say: London, been there, New York, done that. Check out the impression restaurant Le Saint Julien made of the marathon this year. I will be watching and toasting wine with the colleagues that do the run, this is the only marathon where you can pull a cork and a muscle. read more
Approachable inspiration, trends and highlights from 2025 that can be easily applied to your own business in 2026. A whitepaper to scroll through when you read more
We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and read more
A nice gimmick for vacant shop-premises! German artist Niklas Roy developed the Public Painting Machine in collaboration with Kati Hyyppä. The Public Painting Machine was placed in vacant shop-premises in Poland. People on the street could pull the ropes to create an artwork. This pop-up art store causes a lot of fun and bustle in the shopping street.
The Gourmet Bus in Barcelona combines a sightseeing tour with a haute-cuisine lunch or dinner. This combination makes the bus with modern interior and a panoramic roof unique. The Gourmet Bus offers a sightseeing tour through Barcelona along the main attractions. The guests will be provided with an iPad containing additional information (in eleven languages) and pictures. The bus has a top deck with 30 seats and the lower deck features the kitchen, toilets and an extra table. During the tour the guests will get a lunch or dinner served by the famous Spanish restaurateur Carles Gaig.
‘Waternet’ organizes activities on the water in Amsterdam to ask the attention for the importance of clean water in the canals. During Queens day the ‘Emergency Boot’ with toilets was launched. This boot prevented that people would pee in the canals or on the street. Three islands with toilets floated at the center of the water. Useful during the watersport season or when there are events on the water!
‘Waternet’ will do an activation on the canals to launch the ‘canal website’ on Saturday June 15. A photo boat of ‘Waternet’ floats around in the Amstel River in Amsterdam and takes photos of people with their boat. The pictures can be found on the ‘canal website’ and the most popular photo will be enlarged on canvas. The canal website contains tips, experiences, photos but also information about terraces and water events.
A nice and simple Father’s day action of hotel Taj West End Bangalore, India. Followers can share one of their dad’s favorite sayings and quote them with #MyDadAlwaysSays on Twitter. The best quote will win a father’s day lunch in the restaurant.
A bottle of Corona with a slice of the moon? Corona and advertising Carmer-Krasselt have made a large billboard in New York City, where on certain nights in the month the crescent moon look like a slice of lime in a Corona bottle. Great campaign!
The ‘Pilot store’ opened last April at shopping mall Hoog Catharijne Utrecht. The ‘Pilot store’ is a temporary store where consumers can test products. When consumers order a sandwich they are asked to participate in a taste test. If they cooperate, they will get their sandwich for a reduced rate. Consumers aren’t required to cooperate with the test. Based on the results, the producer will improve the tested products before they will be available in the supermarket. Consumers can influence the products that will be available in the supermarket. The store will be open until July 13.
It happens to everyone.. you are too late because you were stuck in traffic. A new app that can prevent you from being too late. The ‘NeverLate’ app sends you a message, when you should leave for your appointment. The app has access to your agenda and calculates road constructions, accidents and any other unforeseen aspects to estimate the travel time.
Domino’s pizza is testing to deliver pizza’s via a helicopter drone ‘DomiCopter’. The ‘DomiCopter’ delivers the pizza in a heat wave bag to keep the pizza hot. The drone can travel hundreds of meters without refueling and is environmentally friendly. The ‘DomiCopter’ is created by drone specialist AeroSight, Big Communications and T+Biscuits. The ‘DomiCopter’ is a prototype but might be used more in the future.
Ice cream shop ‘eyescream and friends’ serves ice creams in a funny and visually appealing way. The ice cream (available in seven flavors) is served in a tray with two containers for toppings, like cookies, jams, chocolate sauce and caramel. Two sugar candy eyes are added for a creative twist and to bring the ice cream alive. There are pictures of little funny dolls to reflect the ice cream flavors. These characteristic ice creams are fun for children! The first ice cream shop was opened in Barcelona in September 2012 by Joad Lopez and Federico Mendoza.
Café ‘The Ground of Alexandria’ is located in an old pie factory from the early 1900’s in Sydney. ‘The Ground of Alexandria’ has a coffee research center and a garden with vegetables, fruit and herbs. In the coffee research center they experiment with different roasting profiles and techniques based on individual types of coffee and beans. Several classes are organized for people of all ages to learn more about the journey of coffee and food from seed to plate. A bakery is located in the café where they make fresh bread and sweet pastries every day. The café has an extensive coffee menu and serves a rustic menu of sustainable ingredients, mainly from their own garden. ‘The Ground of Alexandria’ is nominated for the ‘Restaurant and bar design award’.
On June 16 it is Father’s Day again. The steakhouse ‘Midtown Grill’ of the Marriott Hotel in Amsterdam organizes a nice photo shoot. Fathers with sons can take a picture in cooking clothes, surrounded by cooking utensils in the kitchen of Midtown Grill. They will pose with the famous dish of the restaurant, the sea salt grilled T-bone steak of 3.5 pounds. After the shoot they can eat the dish together.
On a regular basis we hear that the ideas we show at our website are too far from the daily reality of the restaurant or hotel entrepreneur. There is too little time to bring ideas, with your own twist, in practice. We recently visited Paris and at two restaurants we had the opportunity to enjoy one dessert for the whole table. A giant profiterole filled with ice-cream and topped with chocolate at Le Comptoir de la Gastronomie. Not a great dessert in looks but delicious chocolate sauce and vanilla ice cream. Based on the sharing part I made a ‘Meringue Peche Melba’ this weekend, fresh peach and raspberry combined with meringue and fresh strawberry sauce and ice-cream, for 4 persons on one plate. And if you prepare this dessert on the table, by breaking the gigantic meringue, your dessert becomes even more spectacular! This idea is based on the video of the dessert for the whole table of Alinea, Chicago. Watch the video once again on what they do with the chocolate ball! This is an example of how you can use ideas and make them your own, enjoy being creative! Your guest certainly will with a dessert like this! ^Marjolein
Just to show you how immense popular the éclairs are at the moment in France. In February we already reported about the savory eclairs being popular in Paris. This time we spotted them during the Rolland Garros French Open. French sportswear brand Lacoste celebrated its 80th anniversary during this tournament with limited-edition éclairs by French bakery Fauchon. More iconic French brands were invited to participate at the event and each came up with a unique product inspired the Lacoste crocodile logo.
PSFK placed great pictures of the new NY Library in Harlem where teenagers can interact, play video games, eat snacks, and hang out without having to worry about parents’ or elders’ eyes watching. Harlem’s Hamilton Grange branch is home to this full-floor 4,400-square-foot hangout space specially dedicated to teenagers. There only two librarians on watch from one end of the room. The space includes a 20-foot-diameter glass wall where they can play Wii and Guitar Hero available with special speakers preventing much of the noise from filtering out. The NY Public Library also provides summer readings for kids. Watch the movie for this hospitable gesture to kids. Getting the kids back into the library and sharing reading experience online.
More information at New York Libraries.
The ‘Croque Monsieur’ Rap By Wordburglar pays homage to the classic French sandwich. The YouTube video features a lot of Croque Monsieurs. Wordburglar is far from the first rapper to express his love of food, though. Check The Huffpost Taste for a list of food raps. And we would like to suggest a rap to pay homage to our classic Dutch ‘Bitterbal’.
Coca-Cola Colombia, has created Ice Bottles. The bottles where introduced in Cartagena, sunny Colombia. A red Coke-logo band lets you hold the frozen bottle without chilling your hand too much. With only leaving the band with the logo behind, an innovative and environmental friendly packaging! Remains the question about hygiene. Agency: Ogilvy Colombia.
The official twitter stream of The Ritz-Carlton Hotel Company, L.L.C. Tweeting for global travelers, collectors of #RCMemories and lovers of #luxury. We do not often see examples of hotels using the ‘promoted by’ opportunity via Twitter. Recently we spotted the above mentioned tweet promoted by @RitzCarlton: ‘Travel inspires the most treasured memories. Share yours on @twitter & @instagram with #RCMemories. We can’t wait to see what you discover‘. They gather photos taken by their guest at #RCMemories at Twitter and Instagram. Thus the story of vacationing at the Ritz-Carlton locations worldwide are told through pictures by their guests. Great marketing campaign! And inspiration for each hotel or restaurant. As to come up with a hash tag for your own business is easy. Getting your guest to send in pictures is a challenge! We contribute to the #RCMemories by placing the picture of the Bathmenu from the Ritz-Carlton in Kuala Lumpur. Also shown in our booklet ‘Royal hospitable gestures‘.
McDonald’s has taken a fresh approach with their most recent advertising campaign called “Think With Your Mouth”. Created by New York-based ad agency Translation, the outcome is a series of 20-second videos, which all feature a Big Mac as the centerpiece. Each of the videos has a distinct style with the goal of appealing to a different segment of Internet users. With this tactic they aim to increase the number of people who are likely to click on any one of the company’s videos, thus increasing the effectiveness of the ad campaign.
The Ibis hotels introduced their most comforting hotel bed ever with this ad. More information at #ibisbunnies and if you like them at Facebook you can even see more exclusive behind-the-scenes YouTube videos.
Johann opened the ‘Saint Jean’ bar in the center of Berlin in January. The bar is mainly focused on long drinks with the not so usual gin or vodka and a broad selection of whiskeys and tequilas. Saint Jean has a robust, neutral look without too many details. The bar is made of wooden planks this gives it a tough look. Great inspiration to make a bar out of waste wood or an old wooden floor.
Accor Hotels introduces an iPad-app for the business traveler. The app ‘Away on Business by Accor’ offers business travelers a planning tool and it gives tips. Travelers can book a hotel room at a Accor Hotel through the app, but it also offers suggestions for restaurants and attractions, manages travel costs and you can import and personalize a planning. The app includes practical tools, such as the weather forecast, a map of the public transport and a LinkedIn conncection search in the area.
Everybody has heard of swimming with dolphins, turtles and other marine creatures. But the Bahamas is the only place where you can swim with pigs. In the Netherlands you see the pigs at the farm but at the Bahamas they swim around. What animal could we swim along in the Netherlands… with cows?
German artist Tobias Rehberger has made a copy pop-up bar of his favorite bar ‘Bar Oppenheimer Frankfurt’ in Hotel Americano New York . The pop-up bar has exactly the same proportions as the original bar in Frankfurt and contains the same furniture and details. The only difference is that each area of the pop-up bar is converted with black and white stripes and shades of red and orange. Tobias Rehberger is known for stripe patterns in his works. Earlier we saw the retro and striped pop-up bar in Venice at Cool Hunter.
The Whoopie Pie is not well known in the Netherlands. Whoopie Pie consists of two small cases in the form of a cookie with in between a filling. It looks like a macaron made out of cake. The ‘Whoopie’ shop in New Zealand sells freshly baked Whoopie Pies, Pops and Cakes. The Whoopie Pies are available in a lot of flavors, like rosewater, mint chocolate, walnut espresso and hazelnut. ‘Whoopie’ also makes special Whoopie Pies for events as birthdays, weddings or valentine. The shop also serves Whoopie shakes, sundaes, coffee and hot chocolate. If you like sweets, you should definitely visit the ‘Whoopie’ shop.
The sun is finally shining and it is lovely weather to drink something at a terrace. Gallo Family Vineyard bonds the summer feeling with their new wine ‘Summer White’. ‘Summer White’ is a lighter, floral wine with notes of apple, juicy pear and citrus. Crushed ice and a lemon slice in the wine give extra refreshment. A fresh wine to serve at a barbecue or with a picnic.
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