How spooky do you want it to be? | 13 bits of Halloween inspiration


  • Hotel Amerika omgetoverd tot Haunted Hotel of Horror
  • Heinz Halloween
  • Boo Batter ice cream by Cold stone creamery
  • Griezelen bij De Beren - cocktail met meelwormen en sprinkhanen
  • Limited edition pumpkin buns at Bun house in London for Halloween

On American inspiration websites you can’t miss Halloween. Halloween is major in the US and slowly but surely more and more people in the Netherlands are celebrating it too! In our Dutch village it will be celebrated as well. The organization normally responsible for our King’s Day celebration will this year also organize a Halloween spooky tour along ‘haunted houses’ where the children get hot chocolate and can pick up ‘creepy’ candy. Such a fun night! How can you celebrate Halloween as a hospitality provider? Would you profit from a celebration and would your Dutch or European guests enjoy it? The last point is of course clear; it is fun and it always makes sense to positively surprise your guests, even if it is with a freshly baked ‘ghost’ cookie or a mini pumpkin of marzipan. To get in this spooky atmosphere before the actual holiday (31st of October), we have listed 13 bits of Halloween inspiration for you!  ^Marjolein

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  1. Halloween inspiration on Pinterest | Black Lemonade, Bloody finger hot dogs and much more

Horecatrends has her own Pinterest page where we gather inspiration for the hospitality industry. For Halloween we have definitely found some inspiration too… check out our Halloween board with Rice Krispie pumpkins, Pizza Skulls, Pretzel Broomsticks and Black Lemonade.

  1. Previously spotted on Horecatrends | A pumpkin rescue campaign, pumpkin beer, pumpkin sandwiches, spooky cocktails and even a spooky hotel

In 2019 the companies Toast Ale, Hubbub and Brewdorg Tower Hill Outpost organized a #PumpkinRescueCampaign. On November 4th of that year they brewed the ‘’Dubbel Dubbel Toil and Trouble’’, a seasonal beer that tackles the food waste of pumpkins!

The inspiration of Bun House is also from 2019. In London you were able to buy beautiful limited edition pumpkin buns for a week at the end of October. Take a look at the photo!

You can easily make cocktails scary! You can make it extra spooky by using dry ice, at De Beren they even made a cocktail with mealworms and dried grasshoppers, a Pumpkin Spiced Disaronno Sour… How good does that sound? Bacardi gave us the recipe for the Bat Blood Mojito in 2018!

More and more hotels are also using Halloween decorations and food. Hotel America gives credit to their name and goes all the way with Halloween: guests can enjoy a terrifying stay from 28 until the 31st of October! From a dinner with bloody burgers and much more food items to a blood-curdling ‘ghost tour’ and a terrifying overnight stay in the hotel what will be completely transformed into a ghost hotel: The Haunted Hotel of Horror!

  1. Hidden Valley Created Treat-Sized Ranch Dressings for Halloween

This Halloween, trick-or-treaters may find their candy bags filled with bite-sized versions of chocolate bars or the treat-sized ranch packs developed by Hidden Valley. The treat-sized Hidden Valley Ranch packets help people to give out ranch dressing rather than candy, promising a “scary good surprise they’ll never forget.” The small ranch packets can be found in a festive bag decked out with a Jack-o-lantern. We think this is a well – not sweet and spooky – treat for the trick-or-treaters! If it make them happy?

  1. Kit Kat ‘Witch’s Brew’

World-renowned chocolate maker The Hershey Co. has unveiled its new line of Halloween-themed candy for this fall season, which includes Kit Kat’s ‘Witch’s Brew.’ This year, the retuning, limited edition Kit Kat bar comes packed with a marshmallow-flavored creme. Thoroughly committed to its spooky season theme, the chocolate even comes in a creepy green coating and is packaged in a wrapper adorned with an animated witch brewing her cauldron. A favorite of last year’s trick-or-treaters, this updated candy bar will be sure to satisfy customers’ sweet tooth this holiday season.

  1. Minions and NERDS Candy Corn Are New Treats Coming This Halloween

Though polarizing to many, candy corn still ranks in the top three Halloween candies as ranked by the National Confectioners’ Association. Leveraging the popularity of the Halloween treat, Ferrara is coming out with new versions of candy corn in the form of NERDS candy corn and Minions candy corn.

  1. Spooky Mummy Themed Burritos

The IHOP Monster Mummy Burrito one of the latest offerings from the restaurant that will provide patrons with a spooky menu item to enjoy this fall in anticipation of the Halloween season.

  1. It’s Spooky Season at Cold Stone Creamery | Boo Batter ice cream

“We are thrilled to bring back our fan-favorite Boo Batter Ice Cream to Cold Stone Creamery for the month of October,”Said vice president of marketing for Kahala Brands™, parent company of Cold Stone Creamery. “Guests of all ages will delight in our festive Treat or Treat Creation that’s sure to get your taste buds in the spooky spirit!”

  1. Applebee’s is serving up 2 new cocktails | Tipsy Zombie & Dracula’s Juice

Spooky season has officially arrived and Applebee’s wants to help fans get in the spirit with two spooky new Halloween cocktails: Dracula’s Juice and Tipsy Zombie.

Applebee’s is well known for serving up jumbo cocktails at a wallet-friendly price and its new Halloween sippers stay true to that theme. First up is a cocktail called Dracula’s Juice, which is described as a “wildberry creation of a Patron Tequila margarita and Bacardi Superior daiquiri.” The other new cocktail is the Tipsy Zombie, which combines Bacardi Superior rum with passion fruit, pineapple, cherry, lime, and melon liqueur, in addition to a gummy brain candy on top.

  1. Ketchup Has Never Been Spookier | HEINZ Tomato Blood Ketchup

For years, condiment lovers have used HEINZ Ketchup to add deliciously convincing “blood” to their Halloween celebrations. This Halloween, HEINZ is bringing the magic to the spookiest night of the year by unleashing HEINZ Tomato Blood Ketchup at American grocery stores, opening the first-ever HEINZ Halloween Store ánd making it easy to design the perfect costume with the new HEINZ Tomato Blood Costume Kit.

HEINZ is giving fans the full Halloween experience by opening its first-ever pop-up HEINZ Halloween Store. Los Angeles-area fans are invited to visit the store at Santa Monica Place where they can purchase HEINZ Halloween merch and start creating their costume using HEINZ Tomato Blood Ketchup at the store’s interactive “drip stations.”

  1. Hocus Pocus Themed Shakes | Carvel X Freeform

These new Carvel x Freeform Halloween shakes are being launched as a range of celebratory menu items for avid ice cream aficionados and cult classic movie fans alike to enjoy. The shakes are inspired by the Sanderson Sisters from Disney’s cult classic Halloween film Hocus Pocus that has become a favorite of many consumers over the past many years since its original release. The shakes come in the form of Sarah’s Chilling Churro Shake, Winnie’s Glorious Cake Batter Shake and Mary’s Divine Cookies & Cream Shake.

  1. New Enchanted Cauldron Doughnut | Krispy Kreme

In honor of the 2021 Halloween season, Krispy Kreme has debuted a new Halloween-themed donut collection that features four spooktacular creations. The first is the Abra Cat Dabra Doughnut, which is an Original Glazed doughnut dipped in chocolate icing and decorated to look like a black cat. Then there’s the Enchanted Cauldron Doughnut, which is a Glazed Chocolate Cake doughnut topped with Kreme and decorated to look like a witch’s cauldron. Next up is the Bewitched Broomstick Doughnut, which starts with an unglazed shell doughnut, dipped in purple icing and topped with a pretzel “broomstick.” Finally, there’s the Spooky Sprinkle Doughnut, which is an Original Glazed doughnut dipped in bright orange icing and topped with a colorful Halloween sprinkle blend.

  1. Pumpkin baking inspiration | Incredible Egg

This fall, the Incredible Egg wants to share how to easy reigniting the spark in the kitchen with new autumnal dishes for the whole family to enjoy. Whether you are a pumpkin bread beginner or can temper chocolate like a professional, a new recipe can help reinspire the love of whipping up scrumptious homemade goods.

Four festive fall recipes to get you started are:

  1. Drive in, Freak out | American Halloween Drive Thru

Load up the car with family and friends this Halloween if you’re living near Orlando in Florida. Drive inside a top-secret facility, known only as “Station 5” near the Oviedo Mall. Everyone in the car gets a laser gun and you have to defeat zombies and clowns during your ride. Scream n’ Stream features live performers, extended lighting, surround sound, fog and fireworks-like effects. Scream n’ Stream is the ultimate way to have a Halloween adventure in your car, without crowds or walking.


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