Claridge’s Christmas Tree 2020 | This year’s theme: Art Deco
Claridge’s, London’s legendary Mayfair hotel has unveiled its much anticipated Claridge’s Christmas Tree 2020 in the hotel lobby. This year the landmark hotel has drawn on its rich and glamorous Art Deco design heritage evoking the Roaring 20’s, a time when people were looking for a symbol of hope and happiness post World War One. As London looks for a beacon of light amidst the trials and tribulations of this year, the message seems very fitting as we once again hope for better times to come.
The Claridge’s Christmas Tree has long symbolized the start of the festive season in the capital, drawing visitors and Londoners alike to admire its magnificent design. This is the 11th year that Claridge’s has invited a longstanding partner and friend to reinterpret the tree in their own distinctive style. We wrote about a couple of them because we love the inspiration they offer, on the level of decorating but also in choosing to cooperate with the designers. Check out the trees by regular guests and designers Christian Louboutin, Diane von Fürstenberg and even Karl Lagerfeld.
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Claridge’s Christmas Tree 2020 | Decorated by McQueens Flowers
The hotel has turned to long-time friend and collaborator Kally Ellis, founder of renowned British floral designers McQueens Flowers to create Claridge’s Christmas Tree 2020. The natural shaped tree is revealed as magical and white frosted, with each snowy branch adorned with shimmering swathes of over 10,000 crystal as well as glass garlands and pendants, reflecting light and creating a frozen dreamscape across the distinctive black and white marbled and mirrored Art Deco lobby. The tree stands 4.5 metres tall and sits on a mirrored pool with light reflections playing around the space, enhancing the feel of a frozen outdoor dreamland, with a mystical, iridescent and ethereal feel. The exterior of Claridge’s also nods to its Art Deco past with designer Basil Ionides legendary leaping deer prancing along the hotel canopy amongst the twinkling Christmas trees.
McQueens Flowers has drawn inspiration from the Claridge’s archives to make guests feel as though they have momentarily stepped back in time, transported to days of elegance and abandon. Commenting on the tree Kally Ellis said “The Art Deco architecture of this iconic hotel was all the inspiration I needed to create this gorgeous tree. It’s a perfect celebration of Claridge’s; of hospitality, elegance and glamour. It’s especially apt that this year, when so many of us have been kept apart from our loved ones, that we remember the pleasure of good times we have shared together, and we look forward to doing that once again.”
Claridge’s co-owner Paddy McKillen said: “Christmas is always a particularly special time for us here at Claridge’s, and we can’t wait to welcome back our much missed guests and their families. We believe that this year’s tree captures the right balance of Claridge’s magical heritage and positive hope for all of us for the year ahead.”
At the center of London’s Mayfair, Claridge’s, part of Maybourne Hotel Group, embodies grand English style, timeless glamour and impeccable, intuitive and highly tailored service. It is London’s art deco jewel, and home to elegant rooms and suites. From London’s finest afternoon tea in the Foyer, Michelin star dining from Daniel Humm at Davies and Brook to vintage champagnes and cocktails at Claridge’s Bar, all are part of the hotel’s unique splendor and charm.
About McQueens Flowers
McQueens Flowers has been telling stories with flowers since 1991. What began as a small shop in London’s East End has grown to become one of the world’s most respected and admired luxury floral brands – building a global reputation for creating beautiful and memorable designs in some of the world’s finest hotels, including Claridge’s since 2012, and for events such as Vanity Fair’s Oscars After Party in Beverley Hills, the White House Correspondents’ Dinner in Washington, the London Evening Standard Theatre Awards, and Wimbledon Champions’ Ball.
The Company opened creative studios and flower schools in New York and Seoul in 2018 and will open the McQueens Flowers Atelier and International Flower School on North Audley Street in the heart of London’s Mayfair on 8th December 2020. Set across two floors in one the area’s most elegant heritage buildings, it will become the Company’s flagship location and the UK’s largest floral emporium. In 2019, McQueens Flowers became the only florist in the world to be awarded a Butterfly Mark from Positive Luxury.
Website: The Claridge's Hotel