Couture Christmas tree in the Winter Garden 2021 of the Pulitzer Amsterdam
10-12-2021
This festive December month, hotel Pulitzer Amsterdam – located in 25 connected 17th and 18th century canal houses – has teamed up with renowned Danish fashion designer Claes Iversen to design a spectacular couture Christmas tree in their Winter Garden 2021. We have written about the idea behind the collaboration and now it turned out to be one of the largest outdoor Christmas trees in Amsterdam.
We think the design turned out really beautiful! We can completely imagine ourselves enjoying a warm drink in this Winter Garden at the Pulitzer Amsterdam, with dry weather and a thick coat or blanket of course. And if you take a walk through Amsterdam and enjoy the Amsterdam Light Festival, it is of course a nice stop for a hot drink and to warm up under the covers and the heaters in this Winter Garden.
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24 Karat Gold Turkey | Thanksgiving at Empire Steak House
24-11-2021
Empire Steak House in New York will surprise their guests this holiday season with a unique dish, the 24 Karat Gold Turkey! A traditional dish with a fancy twist.
We’ve seen the gold wrap marketing stunt on a regularly basis, the food is always astronomical priced, but they’re also always picked up locally and internationally for some free publicity. Especially if there is also charity associated with it. Quite recently we saw the ‘Golden Boy‘ of ‘De Daltons’ in Voorthuizen in the Netherlands, who raised 5.000 euros. This amount has been donated to the local Food Bank. We also wrote about a marketing stunt by Bubbledogs in London who gave away 100 golden hot dogs as a Christmas present, and whoever got one also got a small bottle of champagne. Last summer Chipotle packed their burritos in gold foil every time the USA won a golden medal at the summer Olympic Games.
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Pulitzer Amsterdam X Claes Iversen | Design Christmas tree
19-11-2021
This December Pulitzer Amsterdam – the hotel located in 25 connected canal houses – collaborated with the famous Danish fashion designer Claes Iversen to decorate one of the largest Christmas trees of Amsterdam. The designs of Claes Iversen are worn by Queen Máxima, the crown princess Mary of Denmark and Dutch celebrities Lieke van Lexmond and Chantal Janzen. The Pulitzer Amsterdam X Claes Iversen.
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The Lights of Christmas presents | A drive-thru Christmas
12-11-2021
There is something special about The Lights of Christmas! More than dazzling lights, The Lights of Christmas brings both nostalgia and innovation together for a Christmas experience to lift the spirit and uncover the hope of the holidays. This year The Lights of Christmas presents… A Drive-Thru Christmas, Located in Stanwood, Washington State. This drive-thru event lavishly celebrates the meaning of Christmas through new and classic displays alike.
This is just one of the many Christmas drive-thru’s we have spotted in the last couple of years. As long as we are facing another winter with COVID-19 amongst us, it’s a great way to bring the joy of the Holiday Season to people when they are collecting ordered presents or food boxes. As most streets in shopping areas are decorated this December anyway, why not create a ‘Christmas Wonderland’ and have your clients pick up their orders in a fun and save way! Organise it together with other entrepreneurs, like these restaurants last year. The drive-thru Christmas by The Lights of Christmas is great inspiration.
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The Mariah Menu at McDonald’s USA
11-11-2021
The twelve days of Christmas – what will McDonald’s US sent to their customers? Each day from Dec.13 through Dec.24, U.S. customers can get a different menu item for free from the Mariah Menu on the McDonald’s app with a $1 minimum purchase.
Another example of marketing with a celebrity, in this case Mariah Carey who takes the Holidays up an octave with 12 Days of McDonald’s® deals. Inspiration for more local deals with celebrities? We only sorry that she doesn’t sing in their commercial! And of course that the Mariah Meal isn’t available in Europe.
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A Finger Lickin’ Chicken Mitten Bucket Hugger by KFC
11-11-2021
To celebrate the upcoming holiday season, Kentucky Fried Chicken® is unveiling winter’s hottest dining accessory – a limited-edition and original Finger Lickin’ Chicken Mitten Bucket Hugger, to turn your bucket of KFC’s world-famous fried chicken into the ultimate holiday must-have, according to their press release.
A combination of a new Holiday Bucket and a sweater for this bucket to keep the bucket and the hands of their fans warm! No longer available in the US but we loved the idea, a combination of a ‘ugly Christmas sweater’ with a big plus for fans of your brand. It’s great inspiration for upgrading the ugly Christmas sweaters from the past, a ‘sweater + mitten’ for warm drinks or buckets of food.
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‘Lecker Chess Tournament’ in Utrecht
9-11-2021
Yesterday the ‘Lecker Schaken Schaaktoernooi’ (Lecker Chess Tournament) started in Utrecht (The Netherlands). The ‘Lecker Chess Tournament’ lasts four weeks and has been organized by the ‘De Leckere Brewery’ in collaboration with local cafes and restaurants.
Great idea to organize at a local level, we also happen to know people who started playing chess again after seeing the Netflix series The Queen’s Gambit. And great that after a lot of online quizzes we can finally play a board game with each other again! By organizing it on the first days of the week, the De Leckere brewery creates an extra source of income for the catering industry. Inspiration for other cities? Or some bars?
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NL Delivery Game | Meal deliverers safer and more aware on the road
9-11-2021
Since the corona pandemic, the number of meal deliveries in the Netherlands has increased excessively. According to the Food Service Institute Netherlands (FSIN), this market grew by 37% compared to 2019. This development is leading to an increasing number of meal delivery in the industry, especially the 16 to 24 year old age group. According to Veilig Verkeer Nederland (the Safe Traffic Association Netherlands (VVN), this age group takes more risks in traffic, which means that they are more likely to be involved in accidents. To prevent this, the Dutch Association of Meal Delivery Services (NLVVM) has created the NL Delivery Game. The initiators – consisting of ten large delivery chains – join forces and launched this training game for the more than 20,000 meal deliverers they employ. In the game, the traffic and behavioral rules of the Safe Traffic Association Netherlands are tested. Resulting in more meal deliverers safer on the road and more aware in traffic.
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Trends we spotted | Week 44
1-11-2021
At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about the pop-up ‘Vurger King’ in Madrid, this Burger King location will serve only meat-free items. And Ruby Hotels outlines their Asia expansion plans.
The Accor group will also be entering the house rental market, the accor-residences.com website shows the group’s selected collection of homes.
Last weekend was Halloween, which is also becoming more popular in Europe. Some Halloween inspiration for 2022: ‘Haunted House of Fryght’ by Wendy’s, ‘Haunted Restaurant with Fright Castle Takeover’ by White Castle and in Paris you could go to a Halloween party at ‘Le Manoir de Paris’.
You can enjoy the afternoon tea, ‘Prêt-à-Portea‘ autumn/winter 2021 collection, again in The Berkeley hotel! And recently the Chiaro restaurant opened in the Rocco Forte Hotel de Rome in Berlin. Here chef Tim Mälzer developed an Italian cuisine with Japanese elements.
Pop-up Petit Latour by Ruinart | Grand Hotel Huis ter Duin
29-10-2021
This week, Grand Hotel Huis ter Duin in Noordwijk opened a temporary champagne bar: Petit Latour by Ruinart. Located on the first floor of the iconic hotel, this stylish champagne bar is open til the end of February next year. At Petit Latour it is possible to order various special champagnes with matching French dishes, such as crostinis with salmon and Gillardeau oyster with champagne-mignonette. The bites are created by chef Marcel van Lier of big brother restaurant Latour, the restaurant of Huis ter Duin, which has been awarded a Michelin star. Grand Hotel Huis ter Duin is located at the coast of the Nord Sea, half a hour drive from Amsterdam.
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Pulitzer Winter Garden 2021 - credits Ashkan Mortezapour 
Pulitzer Winter Garden 2021 - credits Ashkan Mortezapour 
Pulitzer Winter Garden 2021 - credits Ashkan Mortezapour 
Pulitzer Winter Garden 2021 - credits Ashkan Mortezapour 
Pulitzer Winter Garden 2021 - credits Ashkan Mortezapour 
