Hertog Jan *** as pop-up bistro Yellow


Joachim Boudens and Gert De Mangeleer from Hertog Jan *** in Sint Michiels (Brugge) renovate the Michelin star restaurant to a modern bistro from February to June 2014. The original Hertog Jan restaurant moves to a protected farmhouse in Zedelgem. They are so eager to keep on cooking that they’re opening a pop-up restaurant ‘Yellow’ in the center of Bruges.

Europe is just next door


A year after the ‘Take a look at Brussels‘ campaign, SNCF launches the ‘Europe is just next door’-campaign. Bystanders could virtually step into another city through a digital door. From Milan they were entertained by a mime artist, in Brussels a drawer made a portrait, in Barcelona a hip-hop crew was present to dance with, from Geneva you were joined by a couple in a boat and in Stuttgart you virtually rode a bike with a few locals. Watch the video.

Take a nap at pop-up hotel


A power nap can help to reduce stress and increase productivity. At the Royal Bank Plaza in Toronto Breathe Right, make of nasal strips to breathe better, set up a pop-up pod hotel. Working people were invited to take a free nap for 20 minutes and were asked to test the nasal strips. People could reserve a ‘room’ via an app on the Facebook page and there were a few beds available for passersby.

Hans is hungry


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The vertical pop-up restaurant ‘Hans heeft Honger’ (translated as Hans is hungry) took place in the ‘Hans Struijk’ bicycle warehouse on 11 and 12 October. Organizer Milou Turpijn (Ourground) convinced Bastiaan Hagenouw (Owner ‘Hans Struijk bicycles) to open up the warehouse for this event and upcoming chef Edwin Sander created the dishes in a temporary kitchen on location and the guests were brought to their tables by fork-lift truck. A fully 5 course dinner was cooked with extraordinary tastes like ‘escabeche’ from lime leaf, Gillardeau oyster and red onion compote with vanilla. The grand dessert was served directly on the tables that were coated with a special canvas for this occasion.

Unique 3D drive-in movie theater at Amsterdam Schiphol


On September 28 KLM, Amsterdam Airport Schiphol, LVNL, Hertz and MasterCard organized a 3D drive-in movie theater on the deck of a parking garage, where the control tower was part of the event. 100 winners of the contest ‘Create Your Own Plane’ and friends/family could watch the movie ‘Planes’ from inside their car with 3D glasses. The sound was streamed to the car stereo via a radio frequency that was specially made available of the event. Schiphol is the first airport in the world that is used as a location for a drive-in movie theater. On October 2, KLM gave 300 kids the opportunity to watch the movie ‘Planes’, on board of a real aircraft. Popcorn was present and special effects were used to create a real-live setting.

Four Seasons Taste Truck


Giving people a chance to taste the dishes from Four Seasons Hotels and Resorts, the hotel chain has introduced the FS Taste Truck. Since 16 September, the food truck drives to eight destinations in three states, from Palo alto, California to Santa Fe, New Mexico. During the tour the nearest Four Seasons Hotel will take over the FS Taste Truck and serves dishes inspired by the city visiting. The food truck will be parked for one week in each location at the Four Seasons Hotel there, hosting a series of events. The FS Taste Truck can be followed via #FSTasteTruck on Twitter, Instagram and Facebook.

Festivals in bungalowparks sold out


All the bungalows at bungalowpark ‘De Eemhof’ are fully booked from 7 to 9 February 2014. Organizer ‘Meubelstukken’ only needed a week to archieve this, giving previous visitors the first chance to book their bungalow.

Party organization Loveland announced its ‘Loveland weekender’ bungalow festival in September. This festival, located at Roompot bungalowpark Weerterbergen in Limburg from 4 to 6 April was sold-out in only 24 hours.

Badoit transforms the Rue de Rivoli in a Rue de la Gastronomie


In September 2013 the French water brand Badoit did a sequel on the marketing stunt Badoit express of 2012. In cooperation with Chef Thierry Marx** the lucky drivers of the Rue de Rivoli were surprised with a first-class gastronomic performance. The travelers of the street were treated to a 4-course dinner consisting of a ceasar salas, a veal ossobucco, a pastrami pressé and a Paris-brest. Chef Thierry Marx himself walked in the middle of the street collecting views and comments of the drivers. The action promotes Badoit water as the water that best accompanies meals.

Flemish Kitchen Rebels


From 1 October to 15 November for the fifth time, young talented chefs from Flanders will be promoted both domestically and abroad. 38 Young chefs were elected last year, but this year the jury selected 45 young chefs. As well as last year, people from 18 to 30 years can enjoy a three-course menu for € 45,=. The chefs will also be promoted abroad this to give an impression of the young Flemish gastronomy. This is an initiative by Vlaanderen Lekker Land and Tourism Vlaanderen, Horeca Vlaanderen and 5 Provincial touristic organisations.

A taste of Stockholm Arlanda Airport


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Stockholm Arlanda Airport has renewed the cafés and restaurants at the airport. There are new cafés and restaurants located at the airport. To raise awareness of the new F&B concepts, the Arlanda food trucks are visiting multiple locations around Stockholm. The food trucks sell samples of the cuisine available at the airport. Via the website Consumers are kept informed about the route of the food trucks and the dishes being sold. This is an innovative way to give potential passengers a tasting of the cuisine at the Swedish airport.

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