The Tree Lighting Party by The Pierre New York
5-12-2014
Last weekend I happened to see a tweet of hotel The Pierre New York which invited its followers to The Pierre’s Holiday Tree Lighting Party. The Pierre New York, celebrates the lighting of their Christmas Tree by offering their guests a free cocktail if they take a little toy for charity!
We have recently written an article about the Christmas trees at the Claridge Hotel in London. For several years already they invite great designers to decorate their Christmas trees. They also organize a Tree Lighting Party just as the large department stores in London, New York and the ‘Bijenkorf’ in the Netherlands celebrate their ‘window lighting party’, since a couple of years.
Combine the Tree Lighting party with charity
The Pierre New York Hotel is trying to tempt guests to take along a toy for charity. A couple of years back I read about parties in Hollywood where Christmas trees decorated by celebrities were auctioned for charity. Nice idea to create a similar auction with your local celebrities!
^ Marjolein van Spronsen
Free pizza slide with A-grades
1-12-2014
The Greenville House of Pizza in New Hampshire is offering its young customers the chance to earn free slices with homework and good grades. The strangest marketing actions are organized to inspire young people to earn a free meal at a fast food restaurant. Last year for example, we read in an article that girls could get a free slice of pizza if they showed their “boobs” in a Pizza Place in Illinois. (Not) a good example of trying to get more guests through community involvement. 😉
Stimulate students with pizza slices
The owner of the Greenville House of Pizza, a 28-year war veteran helps young people with their homework and treats free pizza slices if they get an ‘A’. In addition, students can do their homework in his “Study Hall Special“ until five o’clock in the afternoon and in the meantime enjoy a slice of pizza for only 35 dollar cents. The owner even helps with the homework, if he understands the subject!
Social commitment
My youngest daughter is currently in high school and sometimes I hear that she didn’t consume her lunch but ordered a pizza with friends instead. Knowing this makes the action above much more sympathetic and that occasional pizza slice is eaten anyway! ^Marjolein
Small hospitable gesture: Leave it at Hyatt
27-11-2014
The Grand Hyatt Melbourne has launched its ‘Leave it at Hyatt’ service, enabling visitors to safely store their belongings on site, ready for their next stay.
We have been writing about small hospitable gestures for quite some time now and this is one great example. ‘Leave it at Hyatt’ is facilitating frequent visitors to travel lighter or in case they are a bit over packed for one return flight, to pick their luggage up the next time. According to the Australian Business Traveller, regular guests can fill out a form and leave items at the reception (all within reasonable proportions of course). When they return, guests can get their items delivered to their room. Clothes can even be dry-cleaned if requested!
The ‘Leave it at Hyatt’ service is creating repeating visits and brand loyalty
A similar service like ‘Leave it at Hyatt’ is sometimes offered at wintersporthotels. Having the ability to leave skies and ski shoes at the hotel enables the guest to travel lighter. On the other hand, hotels are assured that the guest will return! Nice small gestures. What small hospitable gesture can you offer your guests? ^Marjolein
Storytelling by Hotel Casa 400
26-11-2014
Hotel Casa 400 launches storytelling website ‘Home To 400’ and shares its history by the motto “Mi Casa es su Casa ‘.
In 1957 Gabbe Scheltema, Frits Bolkestein and the late Nol South took the initiative to introduce a successful student hotel concept from Copenhagen in Amsterdam in Copenhagen. They wanted to offer a solution to the lack of student housing and wanted to solve the increased demand for hotel rooms in the peak summer season as well.
“With us behind every room a story”
The hotel pays tribute to the founders and 57 years of history by launching a unique website with stories from students, staff and visitors of Casa 400. The accompanying video for instance tells the story of the housekeeping staff, but there are also extensive written stories about (former) residents.
Expanding the storytelling website
Besides stories that are published already the website will gradually be supplemented with stories of all students, employees and guests. It is one of the best examples of storytelling in the hospitality industry nowadays.
Blackjack with taste, Vino Casino
25-11-2014
Last Sunday at the ‘Wine Weekend’ wine fair I spotted the ‘Vino Casino’ game. ‘Vino Casino’, as you can see in the picture is a specially developed BlackJack table, representing a large world map and different vintages on the side.
Blackjack with taste
The game begins with a wine tasting, without seeing the label. Through smell, taste and look participants need to indicate the country / region and the age of the wine. Blackjack with taste thus! The casino chips, which are distributed in advance, must be deployed on both the country and the age groups. When the country or year is correct the number of casino chips is doubled. You can agree in advance how many bottles to taste at this blackjack table. The one who has the most casino chips at the end of the flight, is the winner.
For staff parties or during a tasting
This game is perfect to teach your staff or guests more about wine, in a fun and playful way. It gives a competitive element to a tasting and selects the real ‘wine connoisseur’ among your friends and colleagues. ^Bram Kosterink
An Airbnb with as host the KLM
21-11-2014
KLM listed an MD-11 as ‘Spacious Airline Apartment’ on Airbnb
The Dutch carrier KLM has teamed up with Airbnb for a promotion in which aviation enthusiasts can win a night’s stay in Amsterdam. The lodging would be inside one of the airline’s just-retired MD-11s. It’s listed on Airbnb as a ‘Spacious Airplane Apartment’ in Amsterdam. Airbnb says the Wi-Fi equipped two-bedroom lodging option also comes with two kitchens, a living room, eight “small” bathrooms, 116 windows and “a giant cockpit panorama window”. Unfortunately flying is prohibited. The Airplane Apartment is available for three nights only, Nov. 28-30 2014.
Coffee and Cake at the high level of Michelin
18-11-2014
Chefs who have been awarded with multiple Michelin stars often use their name to open ‘gastro bistro’-like restaurants. Some chefs connect their name to a bakery. For example this last year, some Fika’s (a rendezvous for coffee and pastry) opened in Stockholm. This summer I even stood in line at the Bouchon Bakery by Thomas Keller (two restaurants with three Michelin stars) in Yountville, California. Meanwhile, the Thomas Keller group already has five branches of the Bouchon Bakery, one with a café.
High level of Michelin at fika coffee shops
Recently I read an article in The Guardian by The Foodie Traveller who writes about the development of ‘Fika Bakeries’ in Stockholm. Some famous chefs with Michelin stars did open a bakery, where they use their talents to lift the original Fika coffee shops to a higher level in Stockholm.
The Green Rabbit bakery
The Green Rabbit bakery opened in May 2014 and is owned by Mathias Dahlgren (two Michelin stars with his restaurant Mathias Dahlgren at the Grand hotel) and his executive chef Martin Berg in Vasastan, Stockholm. They seem to include delicate blueberries and raspberries muffins in their Fika.
Wienercaféet, Lindeberg Bakery and Patisserie and Culinary Center K-märkt K-Mart
Wienercaféet is also an example of a Fika Coffeeshop. Wienercaféet opened last year by Daniel Lindeberg, who first worked with Björn Frantzén (Restaurant Frantzén, number 23 on the World’s 50 Best Restaurants Pelligrino). Daniel Lindeberg left Wienercaféet already to open Lindeberg Bakery and Patisserie in another part of Stockholm. In the culinary center K-märkt Daniel Roos (world champion pastry chef in 2012) opened a bakery, with chef Johan Gottberg and sommelier Jens Dolk.
Which Dutch chef follows these examples?
Just a bakery where we can buy great sweet and savory pastries, fruit salads, cakes and specialties of the chef, possibly with a coffee-to-go. In the neighborhood of Leiden please. I’m in Stockholm late December and will take a look at the concepts and would love share my experience with chefs who do have plans in this direction! ^ Marjolein van Spronsen
Old Amsterdam Food Tour Dinner
14-11-2014
The Old Amsterdam Food Tour and restaurant MOES organize the ‘Golden Age Dinner’ with Marleen Willebrands on Sunday 23 November. A meal will be cooked at the basement of an old storehouse from 1646 according to original 17th century recipes. Because the dinner was served in the afternoon back then, the dinner will be served from 14.00-18.00 o’clock.
Stories from the Golden age
Between the courses stories are told about eating habits, table manners and the availability of food in the city back then. Culinary historicist and publicist Marleen Willebrands retrieved the recipes and will explain the background of old eating habits. Students of the department of old music from the conservatory will play music from that era.
Guests can enjoy oysters on entry, a Rillette appetizer of crab, Tersey with smelt, sweet chicken pie, salad with parsnips, Blancmange & roggebroodijs* *(Roggebroodijs is a rye bread ice cream – ever had rye bread ice cream before?!) and Hippocras with dragees.
Old Amsterdam habits
Because of old habits only a spoon will be provided, please bring your own knife. The stories will be in Dutch; however, the food, wine drinks and experience speak a universal language for all to enjoy.
Location: MOES, Prins Hendrikkade 142-sous
Date & time: Sunday 23 November 14.00-18.00 o’clock.
In this restaurant they teach you sign language
11-11-2014
A Toronto restaurant called “Signs” is staffed entirely with deaf waiters, a first for Canada. We complete missed this initiative but it’s certainly worthwhile the mention! So for all of you who missed this movie from July / August because we enjoyed the sun; Restaurant Signs opened July 2014. Guests are learning sign language from the menu and the waiters. We love their slogan; Signs, where noise meets silence.
^Marjolein
RIJKS® at Rijksmuseum
29-10-2014
On 1 November 2014, the RIJKS® restaurant of the Rijksmuseum in Amsterdam will open. The restaurant is located in the redesigned Philips wing, the final renovated wing of the museum. The restaurant will be open 7 days a week for lunch and dinner, has 140 seats, a separate room for 36 guests and a terrace with 130 seats. There is a separate entrance to the restaurant on outside of the Rijksmuseum. RIJKS® is a joint venture of Vermaat Groep and the Rijksmuseum.
Responsible for the interior; Paul Linse
For the RIJKS® designer Paul Linse used a mix of materials such as bronze, oak, marble, blue steel and suede. This gives the restaurant it’s cool and stylisch character in combination with the design furniture. Paul Linse was previous responsible for the interior design of various stations in the Netherlands, like Rotterdam Central Station and multiple projects at Schiphol.
The chefs; Joris Bijdendijk, Wim de Beer and Jos Timmer
Joris Bijdendijk is responsible for the kitchen team of Restaurant RIJKS®, that each season will be inspired by an international guest cook. Margot Janse from South Africa kicks off in January. The focus of the restaurant lies on Dutch products with inspiration from the exotic flavors that influenced the Dutch cuisine through the centuries. The chefs share the Slow Food mindset and have used products from The Ark of Taste in their dishes. Inspiring: At the restaurant a ‘RIJKS TABLE’ is served, check out the menu on the website to learn more about this. We are looking forward to future RIJKS TABLES inspired by the guest cooks and wish Joris Bijdendijk and his team a lot of fun and success at the RIJKS® in the Rijksmuseum.
