Cyclists get a free salad

19-3-2013

  • Bistro le repas

Bistro ‘Le Repas’ in Brazil is offering a free salad for any guest who rides his or her bike to the bistro in reward for being green. Sommelier Karen Ferrari was inspired by the number of cyclists she saw on a trip to Paris en introduced this action. The French-themed restaurant hopes that the reward will stimulate visitors to come by bike and also to inspire other companies to do something similar.

Rent a smartphone in Hong Kong

15-3-2013

Hong Kong-based Handy is leasing Android smartphones out to visitors, pre-loaded with free calls, 3G internet access and apps to help them navigate their destination. Handy provides users with the most up-to-date information and the latest happenings in Hong Kong. The smartphones can be picked up from the Hong Kong International Airport and it is possible to connect the phones with laptops to the internet and helps tourist avoid spending time looking for free wi-fi. Earlier we saw that tourist can hire a tablet with free wi-fi in Singapore and guests of the London’s Stratford Holiday Inn can use a Samsung Galaxy S III during their stay.

Free access to the New York Times at Starbucks

14-3-2013

  • Starbucks

Soon people will be able to get free access to 15 articles a day of the New York Times through the Starbucks Digital Network. Starbucks customers will be able to view three articles a day from five different sections. This action approach benefits for both companies, because it attracts people to visit Starbucks over a local coffee shop and it widens the reach of the New York Times.

CulinaryArtbazaar brings hospitality entrepreneurs together

11-3-2013

On 24 March 2013 the first CulinaryArtbazaar will be organized in the Netherlands, an event for and by hospitality entrepreneurs. During the CulinaryArtbazaar suppliers of quality product have the opportunity to be in contact with restaurant owners. In an informal atmosphere they can show their products. There will also be a live cooking and artists and retailers can present their products. A special part of the event is the auction for KWF Dutch Cancer Society. The event is an initiative of chief cook Roderick Rijsdam and artist Monique van der Meijden.

Destination Shibuya Station in Milan

11-3-2013

Fastweb, the second largest network in Italy, wants 20% of the Italian population to enjoy fast Internet via fiber by the end of 2014. This guerrilla action is set to announce the introduction. To visualize the speed Fastweb has created a unique experience in Milan: a trip to Shibuya Station, Tokyo within one stop of a subway station. Fastweb transformed the station in detail, displays, kiosks, audio information in Japanese and a Japanese audience. By using QR codes the experience could be shared through social media. Perhaps an idea for restaurants, to convert a bus stop into a mini-restaurant for one day and spoil the travelers?

Great, smaller portions for the same price

8-3-2013

In November 2012, 20 restaurants in São Paulo, Brazil, launched an initiative where their guest could choose for smaller portion sizes, while still paying the full price. ‘Satisfeito’ (‘Satisfied, in Portuguese) dishes were 1/3 smaller than the usual dishes. The money saved from serving these smaller dishes has been donated to the Instituto Alana, an organization fighting child malnutrition in Brazil. Satisfeito is a global movement that aims to alleviate child hunger and prevent food waste by providing restaurants and their customers with the chance to help organizations feeding starving children around the world.

LED light balloons

8-3-2013

  • ballonnen

These balloons are lighted by small LED lights. The LED lights are placed in the opening of the balloon and after that the balloon can be inflated (also with helium). The LED lights have multiple modes and are reusable. These illuminated balloons are great for decoration at a party, event or in a nightclub.

Wine list on the bottle

8-3-2013

  • kaart

The modern Greek restaurant ‘Lemonia’, located on the edge of Utrecht, presents their wine list in a special way. They put a wine bottle with a wine list label at each table. The label has a description of the wines and the price per glass / bottle.

New packaging design McDonald’s

7-3-2013

  • McDonald's

McDonald’s has launched new packaging designs on all carry-out bags and fountain beverage cups. The new packaging is designed to communicate brand stories in an engaging and modern way. The packaging is a blend of text, illustration and a QR code and will deliver interesting facts about de brand. It makes information easily accessible from mobile devices. The packaging is launched in the United States and will be rolled out worldwide through 2013.

T-shirts for the breakfast chef

7-3-2013

  • t-shirt

Fun t-shirts to be to be worn by the chef at the breakfast buffet..

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