The Fédération Internationale des Logis, the quality label of small European hotel–restaurants with 17 affiliated hotels in the Netherlands, reinforces the current hotel supply with two new brands: Maison by Logis and Isolite by Logis. lees verder
During the December month, restaurant ‘Lot & de Walvis’ (Lot and the Whale) in Leiden had a ‘wish tree’ instead of a Christmas tree. The guests of the restaurant could write down their wish and hang it into the tree. The wish that will be carried out by Lot is chosen through Social Media.
Everyone knows them; a ‘wish tree’. Especially when you visited Utrecht last December you couldn’t have missed it. The ‘wish trees of Utrecht’ were put down on five different squares in the city in which the people could hang their wishes. The trees on the squares were getting decorated with many different wishes and some wishes were granted. This idea came from entrepreneur Sidney Rubens in order to promote the Knuss Winterfest in an original way.
It is also possible to apply a wish tree on a smaller scale. Guests of ‘Lot & de Walvis’ could write down their wish and hang it in the tree situated in the restaurant. Besides that, they involved their community on Facebook in the final decision for the best wish and managed to achieve a relatively large audience. The message in which the people could vote was shared, liked and received a lot of attention. Also the message with the announcement of the winner was popular with 132 likes. The power of Social Media!
‘Lot & de Walvis’ is a part of the Hospitality Group Leiden together with Van der Werff, La France, City Hall and The Bishop. The board consists of the brothers Richard and Wouter van Leeuwen and Rob van Wijnen. Wouter van Leeuwen and Rob van Wijnen are responsible for the hospitality companies in Leiden. Richard van Leeuwen focuses on the four Harbour Clubs based in Amsterdam, Rotterdam, Scheveningen and on Ibiza.
The BillyBird park at Hemelrijk has introduced his own Toilet Experience. They reacted to our questionnaire with an explanation how one of our articles inspired them to create a new toilet building at the park.
Last week we included a questionnaire in our trendmail (only in the Dutch version). Ton Derks recreation-entrepreneur from BillyBird park reacted with a perfect example of how we want to inspire entrepreneurs. In March we wrote about the ‘Toilet Xperience’ on the Extrema Outdoor festival. The visitors of the festival could go to the Loo with a lot of extras. We published this article in our trendmail and Ton Derks got inspired to place three toilet units underneath the roof of a carousel. They created their own Toilet Experience, as shown above.
A great example of how we love to inspire. We write 5 to 10 articles weekly with which we want to inspire entrepreneurs in the hospitality branch. It’s great to see a new twist to an old trend, we can’t all be innovators! Do you have similar examples, we love to write about it.
You can subscribe to our English trendmail here.
Valentine’s Day is originally an American holiday. But hey let’s celebrate it in the Netherlands as well because it’s a very convenient date for a small party!
The hospitality industry is very good at coming up with nice big and small gestures for Valentine’s Day. We have searched the internet and collected a lot of examples. About some we have already written before but it’s all collected in this edition of ‘Small gestures in hospitality for Valentine’s Day’. If you’re looking for inspiration, check out our Pinterest board for Valentine’s Day!
KFC organized a Christmas dinner in three restaurants in the Netherlands on Boxing Day, KFC’s Kickass Christmas Dinner. Together with chef Bert van Buschbach, known as ‘Chef Bertus’, owner of restaurant ‘De Compagnon’ in Amsterdam, they created a special Christmas dinner of four courses.
Guests got the KFC’s Kickass Christmas Dinner served at their table, in three locations of KFC in the Netherlands, in Rotterdam (Marconi Square), Nijmegen and Amsterdam (Foodstrip). Bert van Buschbach: “It was a kick to tackle this project with KFC. We had a look in each other’s kitchens and grabbed the best of both worlds. We made our guests happy with KFC icons combined with aspects from the haute cuisine. For example, we started with an amuse served on the finger of our guests, made of Pepper Mayonnaise and panna cota with truffle, crumb of the Original Breading and chicken with some grated truffle. We also served a crispy egg yolk in the famous Orginal Breading of KFC. When KFC approached me for this project I was immediately enthusiastic. It has been very instructive to work with KFC executives. We have learned a lot from each other.”
Marinho Bouwland, brand manager KFC Netherlands told that they received more than 2.000 entries, eventually 260 people were invited. “We wanted to do something back for our regular guests. Last year we organized our first Christmas dinner in Rotterdam. That was a great success. People even came from Hengelo to attend the dinner in Rotterdam. To give as many people as possible the opportunity to join us on Boxing Day we organized Christmas dinner 2015 at three locations.”
The Honey Spoon is a small cup within a spoon, filled with 100% flower honey. An unique way to serve honey without any mess. Convenient, hygienic and unique.
Within the out-of-home shops and thus also in the hospitality, alternatives for sugar are increasing in popularity. Honey in the tea is getting more popular. In order to keep it simple and clean and don’t mess with a cup of honey they created a new invention, the Honey Spoon. A small plastic spoon, filled with flower honey. The only thing you have to do is, just like with a normal cup of honey, remove the plastic top. Then you just put your spoon in the tea, stir well and you have got a nice cup of tea with honey, without the mess.
The Honey Spoon is available in a luxurious dispenser with 125 spoons or in a silo with 20 spoons. It is possible to order a sample via this link. The Honey Spoon is available in The Netherlands at several wholesalers like, Sligro, Deli XL and VHC.
On the 13th of February ‘De Nieuwe Poort’ in Amsterdam will host a Valentine’s Day meeting for young and old people. The moto for this event is; before you know it, you have got a date!
According to the organizers, young hard working adults do need some quality time to break the workflow. The young adults often don’t know how to do this. Experiences and memories from elderly people can help to have a relaxed afternoon. Elderly people on the other hand are sometimes fighting loneliness; regularly these men and women live without any family or friends. As the organizers already mentioned, elderly people do have a lot to talk about, especially the ones from Amsterdam take no mince matters. These different types of ‘problems’ can be combined perfectly in order to satisfy both parties. This is exactly what the organizers of the Valentine’s celebration do. Previous years both ‘seniors’ and ‘young professionals’ celebrated Valentine’s day, and experienced it as inspiring and fun to do!
The ‘seniors’ have free entrance, the organisation assumes ‘young professionals’ will pay for them.
De Nieuwe Poort is a house to meet and be inspired. They want to counterbalance the forces of the economy and politics, because they often prevail in society. De Nieuwe Poort helps the mild forces, in order to make us more human and richer. Whoever eats the dishes of Chef Marcel Johannes, or is just there to drink, they will always be surrounded by poetry and music. In short, De Nieuwe Poort wants to fulfil the role of a community centre and gather different types of people for different types of activities.
On the Korte Heuvel in the Dutch town Tilburg, they celebrated the last Friday Afternoon Party before Christmas with a ‘Wrong Christmas Sweater’ theme.
Last year, the largest Friday afternoon party from Tilburg has been a huge success as well and they had the same theme; Foute Kersttrui (Wrong Christmas Sweater). Hundreds of people gathered at the party area of the Korte Heuvel to kick of the holiday season with colleagues and friends. Santa and his Christmas wives were present and there were torches everywhere. One could eat our famous Dutch pea soup (snert) and there was plenty of glühwein (mulled wine) and beer. This year the ‘Wrong Christmas Sweater’ party was held on Friday 18th December as from 17:00 everyone was welcome. With a wrong Christmas sweater you received free mulled wine at Polly Maggoo. Initiators are the owners of Polly Maggoo and it is now adopted by a number of cafes in the area.
Come up with a nice theme and prolong the festivities surrounding Christmas. Since 18 December, the Christmas Season started and there is no one available for work-related Christmas parties so this initiative in Tilburg is a lovely way to throw a party and to generate additional revenue. Win / win for participants and entrepreneurs. Just as the ‘Kerstmiddag’ (Christmas Afternoon) on 24 December in Hengelo.
The Peninsula Hotels are ready for the Christmas season. The SnowPage, their mascot and limited edition cuddly toy is for sale for the Make-A-Wish Foundation®.
SnowPage is dressed to impress for the holiday fundraising campaign by the Peninsula Hotels. The SnowPage is fashionably restyled by the luxury toy art collective Papinee. They created a limited edition of just 300 toys for each hotel, and all profits will be donated to the Make- A-Wish Foundation®. If guests buy one of the SnowPages they will have a chance on winning an ultimate Peninsula experience with the “Golden Tickets”, offering prizes for all the family. The Golden Tickets are hidden inside some SnowPage boxes.
Papinee has hand-crafted 10 limited edition SnowPage toys, with the lovable snowman dressed in exquisitely embroidered costumes inspired by the arts, culture and architecture of each Peninsula destination. Hallmarked by Papinee’s detailed craftsmanship and vibrant design style, the exclusive SnowPage toys are designed with care using the finest luxury fabrics.
The Peninsula Hong Kong SnowPage will be dressed in a dark navy jacket, embroidered with vintage neon motifs, The Peninsula Beijing SnowPage will wear a signature Page cap with his red patterned coat with a traditional Chinese dragon design. A New York SnowPage is stylish in red, white and blue with hints of New York’s Art Deco movement, while the Tokyo SnowPage will be dressed in a classic cherry blossoms-embellished kimono.
Bram Kosterink blogs about a tradition of his native region Twente, in the east of the Netherlands. An inspiration for cities all over the world.
Most Dutch trends are made and tested in the western cities of the Netherlands, like Amsterdam. Something which was mentioned during one of my trend presentations last Tuesday. This remark set me thinking, which cool successful initiative is conceived in my native region Twente? The first thing crossing my mind was ‘kerstmiddag’, our Christmas afternoon party! No it isn’t Christmas eve or a Christmas diner but ‘kerstmiddag’. For several years a successful tradition in my hometown Hengelo. The initiative was conceived by an entrepreneur with a restaurant in the city centre of Hengelo. After he initiated this event, many hospitality companies followed his idea. Nowadays almost all hospitality companies within the city centre are joining this event.
The Christmas afternoon party is an event which all citizens of Hengelo are looking forward to. Students who left their parents homes, citizens who emigrated to other parts of the country, all come back for this special event! Weeks in advance tickets are sold by several hospitality companies. Prices are ranging from € 15,=, some included entrance fee, other companies include drink vouchers.
What is the meaning of ‘kerstmiddag’? From eleven in the morning the real diehards are gathering together, others will join during the day. Meetings are set with family, friends and relatives to gather over drinks in several cafés and restaurants, just to meet. At four/five o’clock, after a full day of singing, dancing and talking, people are heading home (mostly a little tipsy). They quickly refresh, take a powernap or start drinking again, all to prepare for Christmas eve.
Annually 20.000 till 25.000 partygoers meet in the city centre of Hengelo, a huge success! The commonly support is the major strength of this event, almost every citizen and hospitality entrepreneur joins the festivities. Curious about the event? Join me at the 24th of December. If you are looking for a ‘good’ conversation, you can find me at café ‘t Uurwerk.
I am very interested in your Christmas tradition. If you have one, please share at tip@spronsen.com and I hope to inspire other hospitality entrepreneurs with your story! ^Bram Kosterink
Approachable inspiration, trends and highlights from 2025 that can be easily applied to your own business in 2026. A whitepaper to scroll through when you read more
We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and read more
The Fédération Internationale des Logis, the quality label of small European hotel–restaurants with 17 affiliated hotels in the Netherlands, reinforces the current hotel supply with two new brands: Maison by Logis and Isolite by Logis.
During the December month, restaurant ‘Lot & de Walvis’ (Lot and the Whale) in Leiden had a ‘wish tree’ instead of a Christmas tree. The guests of the restaurant could write down their wish and hang it into the tree. The wish that will be carried out by Lot is chosen through Social Media.
Everyone knows them; a ‘wish tree’. Especially when you visited Utrecht last December you couldn’t have missed it. The ‘wish trees of Utrecht’ were put down on five different squares in the city in which the people could hang their wishes. The trees on the squares were getting decorated with many different wishes and some wishes were granted. This idea came from entrepreneur Sidney Rubens in order to promote the Knuss Winterfest in an original way.
It is also possible to apply a wish tree on a smaller scale. Guests of ‘Lot & de Walvis’ could write down their wish and hang it in the tree situated in the restaurant. Besides that, they involved their community on Facebook in the final decision for the best wish and managed to achieve a relatively large audience. The message in which the people could vote was shared, liked and received a lot of attention. Also the message with the announcement of the winner was popular with 132 likes. The power of Social Media!
‘Lot & de Walvis’ is a part of the Hospitality Group Leiden together with Van der Werff, La France, City Hall and The Bishop. The board consists of the brothers Richard and Wouter van Leeuwen and Rob van Wijnen. Wouter van Leeuwen and Rob van Wijnen are responsible for the hospitality companies in Leiden. Richard van Leeuwen focuses on the four Harbour Clubs based in Amsterdam, Rotterdam, Scheveningen and on Ibiza.
The BillyBird park at Hemelrijk has introduced his own Toilet Experience. They reacted to our questionnaire with an explanation how one of our articles inspired them to create a new toilet building at the park.
Last week we included a questionnaire in our trendmail (only in the Dutch version). Ton Derks recreation-entrepreneur from BillyBird park reacted with a perfect example of how we want to inspire entrepreneurs. In March we wrote about the ‘Toilet Xperience’ on the Extrema Outdoor festival. The visitors of the festival could go to the Loo with a lot of extras. We published this article in our trendmail and Ton Derks got inspired to place three toilet units underneath the roof of a carousel. They created their own Toilet Experience, as shown above.
A great example of how we love to inspire. We write 5 to 10 articles weekly with which we want to inspire entrepreneurs in the hospitality branch. It’s great to see a new twist to an old trend, we can’t all be innovators! Do you have similar examples, we love to write about it.
You can subscribe to our English trendmail here.
Valentine’s Day is originally an American holiday. But hey let’s celebrate it in the Netherlands as well because it’s a very convenient date for a small party!
The hospitality industry is very good at coming up with nice big and small gestures for Valentine’s Day. We have searched the internet and collected a lot of examples. About some we have already written before but it’s all collected in this edition of ‘Small gestures in hospitality for Valentine’s Day’. If you’re looking for inspiration, check out our Pinterest board for Valentine’s Day!
KFC organized a Christmas dinner in three restaurants in the Netherlands on Boxing Day, KFC’s Kickass Christmas Dinner. Together with chef Bert van Buschbach, known as ‘Chef Bertus’, owner of restaurant ‘De Compagnon’ in Amsterdam, they created a special Christmas dinner of four courses.
Guests got the KFC’s Kickass Christmas Dinner served at their table, in three locations of KFC in the Netherlands, in Rotterdam (Marconi Square), Nijmegen and Amsterdam (Foodstrip). Bert van Buschbach: “It was a kick to tackle this project with KFC. We had a look in each other’s kitchens and grabbed the best of both worlds. We made our guests happy with KFC icons combined with aspects from the haute cuisine. For example, we started with an amuse served on the finger of our guests, made of Pepper Mayonnaise and panna cota with truffle, crumb of the Original Breading and chicken with some grated truffle. We also served a crispy egg yolk in the famous Orginal Breading of KFC. When KFC approached me for this project I was immediately enthusiastic. It has been very instructive to work with KFC executives. We have learned a lot from each other.”
Marinho Bouwland, brand manager KFC Netherlands told that they received more than 2.000 entries, eventually 260 people were invited. “We wanted to do something back for our regular guests. Last year we organized our first Christmas dinner in Rotterdam. That was a great success. People even came from Hengelo to attend the dinner in Rotterdam. To give as many people as possible the opportunity to join us on Boxing Day we organized Christmas dinner 2015 at three locations.”
The Honey Spoon is a small cup within a spoon, filled with 100% flower honey. An unique way to serve honey without any mess. Convenient, hygienic and unique.
Within the out-of-home shops and thus also in the hospitality, alternatives for sugar are increasing in popularity. Honey in the tea is getting more popular. In order to keep it simple and clean and don’t mess with a cup of honey they created a new invention, the Honey Spoon. A small plastic spoon, filled with flower honey. The only thing you have to do is, just like with a normal cup of honey, remove the plastic top. Then you just put your spoon in the tea, stir well and you have got a nice cup of tea with honey, without the mess.
The Honey Spoon is available in a luxurious dispenser with 125 spoons or in a silo with 20 spoons. It is possible to order a sample via this link. The Honey Spoon is available in The Netherlands at several wholesalers like, Sligro, Deli XL and VHC.
On the 13th of February ‘De Nieuwe Poort’ in Amsterdam will host a Valentine’s Day meeting for young and old people. The moto for this event is; before you know it, you have got a date!
According to the organizers, young hard working adults do need some quality time to break the workflow. The young adults often don’t know how to do this. Experiences and memories from elderly people can help to have a relaxed afternoon. Elderly people on the other hand are sometimes fighting loneliness; regularly these men and women live without any family or friends. As the organizers already mentioned, elderly people do have a lot to talk about, especially the ones from Amsterdam take no mince matters. These different types of ‘problems’ can be combined perfectly in order to satisfy both parties. This is exactly what the organizers of the Valentine’s celebration do. Previous years both ‘seniors’ and ‘young professionals’ celebrated Valentine’s day, and experienced it as inspiring and fun to do!
The ‘seniors’ have free entrance, the organisation assumes ‘young professionals’ will pay for them.
De Nieuwe Poort is a house to meet and be inspired. They want to counterbalance the forces of the economy and politics, because they often prevail in society. De Nieuwe Poort helps the mild forces, in order to make us more human and richer. Whoever eats the dishes of Chef Marcel Johannes, or is just there to drink, they will always be surrounded by poetry and music. In short, De Nieuwe Poort wants to fulfil the role of a community centre and gather different types of people for different types of activities.
On the Korte Heuvel in the Dutch town Tilburg, they celebrated the last Friday Afternoon Party before Christmas with a ‘Wrong Christmas Sweater’ theme.
Last year, the largest Friday afternoon party from Tilburg has been a huge success as well and they had the same theme; Foute Kersttrui (Wrong Christmas Sweater). Hundreds of people gathered at the party area of the Korte Heuvel to kick of the holiday season with colleagues and friends. Santa and his Christmas wives were present and there were torches everywhere. One could eat our famous Dutch pea soup (snert) and there was plenty of glühwein (mulled wine) and beer. This year the ‘Wrong Christmas Sweater’ party was held on Friday 18th December as from 17:00 everyone was welcome. With a wrong Christmas sweater you received free mulled wine at Polly Maggoo. Initiators are the owners of Polly Maggoo and it is now adopted by a number of cafes in the area.
Come up with a nice theme and prolong the festivities surrounding Christmas. Since 18 December, the Christmas Season started and there is no one available for work-related Christmas parties so this initiative in Tilburg is a lovely way to throw a party and to generate additional revenue. Win / win for participants and entrepreneurs. Just as the ‘Kerstmiddag’ (Christmas Afternoon) on 24 December in Hengelo.
The Peninsula Hotels are ready for the Christmas season. The SnowPage, their mascot and limited edition cuddly toy is for sale for the Make-A-Wish Foundation®.
SnowPage is dressed to impress for the holiday fundraising campaign by the Peninsula Hotels. The SnowPage is fashionably restyled by the luxury toy art collective Papinee. They created a limited edition of just 300 toys for each hotel, and all profits will be donated to the Make- A-Wish Foundation®. If guests buy one of the SnowPages they will have a chance on winning an ultimate Peninsula experience with the “Golden Tickets”, offering prizes for all the family. The Golden Tickets are hidden inside some SnowPage boxes.
Papinee has hand-crafted 10 limited edition SnowPage toys, with the lovable snowman dressed in exquisitely embroidered costumes inspired by the arts, culture and architecture of each Peninsula destination. Hallmarked by Papinee’s detailed craftsmanship and vibrant design style, the exclusive SnowPage toys are designed with care using the finest luxury fabrics.
The Peninsula Hong Kong SnowPage will be dressed in a dark navy jacket, embroidered with vintage neon motifs, The Peninsula Beijing SnowPage will wear a signature Page cap with his red patterned coat with a traditional Chinese dragon design. A New York SnowPage is stylish in red, white and blue with hints of New York’s Art Deco movement, while the Tokyo SnowPage will be dressed in a classic cherry blossoms-embellished kimono.
Bram Kosterink blogs about a tradition of his native region Twente, in the east of the Netherlands. An inspiration for cities all over the world.
Most Dutch trends are made and tested in the western cities of the Netherlands, like Amsterdam. Something which was mentioned during one of my trend presentations last Tuesday. This remark set me thinking, which cool successful initiative is conceived in my native region Twente? The first thing crossing my mind was ‘kerstmiddag’, our Christmas afternoon party! No it isn’t Christmas eve or a Christmas diner but ‘kerstmiddag’. For several years a successful tradition in my hometown Hengelo. The initiative was conceived by an entrepreneur with a restaurant in the city centre of Hengelo. After he initiated this event, many hospitality companies followed his idea. Nowadays almost all hospitality companies within the city centre are joining this event.
The Christmas afternoon party is an event which all citizens of Hengelo are looking forward to. Students who left their parents homes, citizens who emigrated to other parts of the country, all come back for this special event! Weeks in advance tickets are sold by several hospitality companies. Prices are ranging from € 15,=, some included entrance fee, other companies include drink vouchers.
What is the meaning of ‘kerstmiddag’? From eleven in the morning the real diehards are gathering together, others will join during the day. Meetings are set with family, friends and relatives to gather over drinks in several cafés and restaurants, just to meet. At four/five o’clock, after a full day of singing, dancing and talking, people are heading home (mostly a little tipsy). They quickly refresh, take a powernap or start drinking again, all to prepare for Christmas eve.
Annually 20.000 till 25.000 partygoers meet in the city centre of Hengelo, a huge success! The commonly support is the major strength of this event, almost every citizen and hospitality entrepreneur joins the festivities. Curious about the event? Join me at the 24th of December. If you are looking for a ‘good’ conversation, you can find me at café ‘t Uurwerk.
I am very interested in your Christmas tradition. If you have one, please share at tip@spronsen.com and I hope to inspire other hospitality entrepreneurs with your story! ^Bram Kosterink
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