Nescafé | Ad for pop-up coffee shop trolls Starbucks
12-6-2017
Nescafé has opened a pop-up coffee shop in Toronto, where everyone has to bring and make their own coffee. Indeed, you have to bring your own coffee otherwise you will not be able to enter the Coffee Taproom. The pop-up is a stunt by Nescafé and designed to promote the Nescafé Sweet & Creamy coffee sticks. The ad for pop-up Coffee Taproom trolls Starbucks!
Cotton candy baked Alaska | Served at Chinese restaurant Philippe Chow
12-6-2017
Upscale Chinese restaurant, Philippe Chow, in New York City serves a spectacular dessert: a cotton candy baked Alaska. Baked Alaska, also known as ‘omelette Sibérienne’ or ‘omelette Norvégienne’, is a classic dessert made of cake, ice cream and beaten egg white.
Trends we spotted | Week 23
9-6-2017
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week amongst others the latest foodtrend on Instagram, coffee caviar. And the designer fruit: white strawberries.
If you like to read the whole article, click the title. Enjoy reading!
Bammetjes Bier | The sister beer of Pieper beer
9-6-2017
Bammetjes Bier, the new beer of restaurant chain Instock, not made of potatoes like their last years creation Pieper Beer, but out of bread leftovers.
McDonald’s Brazil | Drive-thru truck
8-6-2017
McDonald’s Brazil made the drive-thru way more convenient. They brought their food to their customers with the use of a drive-thru truck. Their customers didn’t even had to drive to a restaurant, showing that convenience is their main selling point!
Glonut | Glow in the dark doughnut
8-6-2017
To celebrate Sidney’s annual Vivid Festival, Australian boutique patisserie Black Star Pastry created a glow in the dark doughnut, or as they like to call them Glonuts. If you are in Sidney you can get them at Martin Place, a pedestrian mall in the central business district of Sydney. They look amazing right?
Zip line off the Eiffel tower
8-6-2017
Only for all daredevils amongst us: zip lining of the Eiffel tower whilst reaching a speed of 90 kilometers per hour. The 800 metres long zip line trip takes less than a minute, you’re done before you know. The idea of this pop-up zip line comes from Perrier that sponsors Roland Garros, one of the four Grand Slams in tennis.
Halal Fried Chicken | Advertising during the Ramadan
7-6-2017
A special action by Halal Fried Chicken, the company advertises with special posters during the Ramadan. The posters are part of their advertisement campaign and can be found in various bus shelters in Amsterdam and Rotterdam. The fun thing about the posters is that only the logo and name of the company are shown during the day. The rest of the advertisement is only visible as the sun sets. A great example of effective advertising during the Ramadan.
Poop Café | Toronto’s first toilet themed dessert bar
7-6-2017
In 2016 the Poop Café, Toronto’s first toilet themed dessert bar, opened in Korea Town Toronto at Bloor Street West. The potty-themed café, like its counterparts in Asia (for example you will find poop café’s also in Seoul), will server desserts themed around the dirty deed.
Clean the World | Recycled bathroom amenities
6-6-2017
What happens in your hotel with the bathroom amenities? The best thing that could happen, is that your guest will take them home and when in their bathroom they get regularly reminded of their stay at your hotel. In most hotels, the soaps, shampoo, conditioner are replaced every day. But what do you do with the leftovers? Throwing them away isn’t sustainable at all.