Use the #selfie in your benefit
10-11-2014
The luxury Mandarin Oriental hotel in Paris created a new example of the use of the #selfie that benefits both the company as the consumer.
Marjolein wrote about it in the beginning of September; the #Selfie as a trend. In that article she provides a few examples, recently she spotted a new one from the luxury Mandarin Oriental hotel in Paris. The hotel launched a ‘Selfie in Paris’ campaign in August 2014. Offering their guests a tour of Paris’ best selfie spots with a private car and driver.
The best #selfie time is yet to come
As from the end of November it will be booming with all the #Christmas decoration #selfies on the social media. In front of the Christmas Tree on famous spots, with the decorated windows at all the big warehouses et cetera. Make use of this #selfie trend by creating the perfect Selfie spot in your restaurant or hotel. As city you can organise your own best selfie spot tour to promote your most photogenic spots as well.
Whisky tasting at the theater
4-11-2014
Tony van Rooijen is the Dutch brand ambassador for Glenfiddich and takes whisky lovers on a virtual tour during interactive whisky tasting sessions in Haarlem and Amstelveen.
Whisky tasting
At the tasting Tony van Rooijen gives a presentaino on stage while he guides the visitors through a virtual impression of the Scottish Distillery. During the presentation six varieties of whisky will be discussed, all of them are provided in a tasting box that’s included in the ticket price. This way the visitors can taste the variety of whiskys while being informed about it.
Tour through Schotland
Both experts and beginners can enjoy the tasting, that provides immerses you into Scotland for the evening. This Friday 7 November the tour is at the Stadsschouwburg & Philharmonie in Haarlem (from 20.30 o’clock) and the Schouwburg in Amstelveen will host the evening on 29 November. The first tasting of the tour was in Purmerend.
Storytelling around the menu at DiverXO
22-10-2014
To promote the opening of restaurant DiverXO (3 Michelinstars, chef Dabiz Muñoz) at the NH flagship hotel in Madrid, this inspiring movie has been published. In the film, six guests are bored at first, but go wild after eating the creations of the chefs. The chefs show how the dishes are prepared and presented as well.
Passion, emotions and experience around the table.
The movie shows passion, emotion and experience in a modern and artistic way. Storytelling to the max. You want to have dinner at the restaurant with the most dull people you know, just to experience their change while eating and drinking! The video takes about 10 minutes, but it’s definitely worth watching.
Sausage atelier of Brandt & Levie by crowdfunding
22-10-2014
Jiri, Geert and Samuel of Brandt & Levie sausage makers started more than three years ago their own sausage shop. This autumn Brandt & Levie want to move to the ‘Houthavens’ in Amsterdam, here they want to make one of their dreams come true. They want to open their own sausage atelier consisting of a work area and a small butcher shop. The workarea is a place where guests can make their own sausage and where new experiments can be seen, smelled and tasted. They want to give workshops, receive schools and organize events to inspire others to make their own sausage. At the small artisan butcher, products can be tasted and purchased.
Share the taste of Vadouvan of Jonnie Boer
20-10-2014
From 6 to 12 October home cooks could win a special prize by sharing the taste of Vadouvan by Jonnie Boer with their neighbors. The 20 home cooks who shared the most meals with Vadouvan, won a cooking workshop at the Librije(***) worth of € 95, -. The workshop will take place at the end of this year and gives the winners the opportunity to cook in a professional kitchen. During the workshop, the 20 winners will prepare three dishes featuring the Vadouvan spices of the ‘Original Spices’ line by Jonnie Boer. The master chef himself will provide the winners with tips and preparation techniques.
Connect with other hotel guests by HelloTel
20-10-2014
The new app HelloTel is developed for people who are traveling alone and are looking for companionship. By using HelloTel you can see who is staying in your hotel as well and is looking for contact. The app is ideal to avoid uncomfortable situations where you approach someone who isn’t interested in a chat.
The HelloTel app
HelloTel is easy to use: check yourself in at the hotel via the app, and specify the reason you’re there (business or leisure). Then you will receive an overview of people who stay in the hotel as well and you are free to contact them. You can select the guests by the reason they’re there, for business or leisure, in this way you can select the companionship you are looking for: you can network with other business guests or meet up for a drink with people who are at the hotel for their holiday. The app also provides an overview of activities to do in the neighborhood.
Hufterproof concept: the BurgerBar
16-10-2014
In 2013 a burger bar was developed near the ‘PaintballStrand’ (Paintball Beach) in Ermelo. The bar is located near the water and has the relaxing atmosphere of a beach club. The wooden furniture provides the BurgerBar its rough edge which fits well with a concept like paintball. The BurgerBar serves a large 100% beef burger of 180 gram on a sesame bun with melted cheddar cheese, crisp lettuce, fresh tomatoes and onions as specialty. The burgers are served with thick fries in wooden crates. Besides the burgers other food & drinks are served in the crates as well. A special feature of the concept is that a discount is given for large orders: a crate for multiple people is less expensive then when ordered individually.
The concept of the burger bar was developed in 2013 by the Van Spronsen & Partners Group and has been implemented in a monumental farm in Ewijk as well.
The friendly twist by Coca-Cola
9-10-2014
Another fun marketing campaign of Coca-Cola to spread ‘Happiness‘. The brand introduced bottles that could only be opened with two people. This way Coca-Cola encouraged students to start talking: opening the bottle together was the icebreaker.
Other actions from Coca-Cola that we’ve spotted; the eco-bottles in 2012 and the ice-bottles in 2013.
An extra floor of rooms for the Preston Palace hotel
8-10-2014
Hotel and leisure center Preston Palace in Almelo expands with the use of the Ytong Casco System of Xella. Expanding horizontally is impossible for the Preston Palace because of lack of space, so they chose for an additional floor on top of the hotel. The special system of Xella will be constructed with high speed, is fire resistance and is light in weight, which fits perfectly with the requirements of the hotel. The extension must be finished before the Dutch autumn-holiday (mid-October), so that the rooms can be sold during this holiday.
NH Hotels and Radio 538 present Hotel 538
6-10-2014
From 6 October on, listeners of the Dutch radio station ‘Radio 538’ can win tickets for a special event in collaboration with the NH Barbizon Palace hotel in Amsterdam. On the occasion of the Amsterdam Dance Event, NH Hotels and Radio 538 join forces and organize four evenings where the world’s best DJs provide a unique showcase in the Sint Olofskapel of the NH Barbizon Palace. These showcases are only accessible for the winners of the Radio 538-action. Of all these winners some may also check into Hotel 538: they win a dinner, a meet & greet, access to the showcase, tickets for a party during the Amsterdam Dance Event and an overnight stay for 2 persons in the NH Barbizon Palace. The performers in the Sint Olofskapel are Martin Garrix, Nicky Romero, Hardwell and Afrojack.
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