Cooking at the beat of dance music
2-9-2014
Dance festival Tomorrowland was held on the 19th, 20th, 26nd and 27th of July. The festival isn’t just well known for its music, but for the culinary experience as well. For the third time in history a small amount of people could experience the cooking skills of Sergio Herman in the secret restaurant, hidden in the main stage. For the amount of € 15.000,- Sergio Herman, Quique Dacosta (three Michelin stars) from restaurant Quique Dacosta and Kobe Desramaults (one Michelin star) from restaurant In De Wulf prepared several dishes while the music was playing loud.
The rest of the publication is only available in Dutch
How do you apply trends as entrepreneur in the hospitality industry?
1-9-2014
First of all, when talking about trends you need to realize that many different concepts are being named trends these days. However, there is a big difference between trends, hypes and inspiration. For example, we call our website hospitalitytrends.eu but mostly offer inspiration based on red threads in international trends. Real trends take their time in the adoption curve. If you look at the adoption curve of for example sustainability, you’ll see that it has been coming up for 15 to 20 years already and now it is mainstream, thus this is a trend. Hypes however usually stick around with the innovators and early adopters.
The usual development of a trend is that it begins with a very small portion of the population. Logically entrepreneurs are drawn to new trends since they are always looking for new success. They are constantly scared to miss out and fail in their business endeavours, yet specifically as an entrepreneur it is important that you keep on living your own dream and take care that you do not jump on every trend or hype that comes along.
Food, drinks, music & theater at Food Truck Festival TREK
26-8-2014
Food Truck Festival TREK stand for food, drinks, music and theatre! After a successful first edition in Utrecht, the second edition of the Festival TREK moves to The Hague. From Friday 12 September until Sunday 14 September the ‘Westbroekpark’ will be transformed into a large outdoor festival with dozens of food trucks and several artists. A big variety of food can be tasted this day: from oysters to organic fries and from sausages to vegetarian food. Besides eating and drinking, the visitors can enjoy theatre, live music and cabaret as well. The TREK Food Truck Festival is free of charge.
Grand Hotel de Draak opens new wellness
22-8-2014
After a fire in the oldest hotel of the Netherlands, Grand Hotel de Draak, the crew worked hard to renovate the monumental building. Following the grand-opening in June this year, the wellness opened recently in the former area of restaurant La Pidola. Hotel guests can go to the wellness for a Finnish sauna, a Turkish steam bath, infrared cabin, a cooling-shed with a splash- and rain shower and a relaxation room. The wellness is opened every day from 4 until 11 PM, but on request can it be opened during the day as well.
Restival is looking for crowdfunding
21-8-2014
Restival is a festival build out of the remnants of other festivals. Restival tries to collect as many of the usable product of other festivals such as food and drinks, but also building materials and decorations. After two successful editions in 2012 and 2013 the organizers of Restival are busy with collecting products and material for de third edition at the ‘Flevoparkbad’ in Amsterdam. Despite the enthusiasm of the visitors, volunteers, partners and the press, it did not resolve in enough financial guaranties. For this reason organizer Maarten Aland tries to collect € 20.000 before 1 September through crowd funding. The only thing people have to do is to buy their ticket (€ 15,-) and consumption card before the end of the month via crowdaboutnow.nl. Of course are donations welcome as well.
Float-in movie: watching movies from the water
21-8-2014
A float-in movie; instead of watching a movie in a theatre or at home, watch it from a floatable platform or boat. Events like this were organized by different organizations before, but this summer restaurant ‘Het Theehuis’ introduced the initiative in the hospitality industry. ‘Het Theehuis’ is located next to a lake in the touristic Grou, what makes it a unique location to organize a float-in movie. The guests can watch the movie from their own boat, the VIP lounge (a floating platform) and the spacious patio. Snacks and drinks are served during the movie as well.
Restaurant day: Chef for one day
15-8-2014
In 2012, we already wrote an article about ‘Restaurant Day’; the initiative from Helsinki where four times a year amateurs can open their own restaurant. The restaurants can be set up everywhere and are meant to share new food experiences and enjoy common living environments together. The initiative evolved over the years into the biggest worldwide food carnival with over 9600 restaurants at 56 countries.
In the Netherlands a ‘restaurant for one day’ will open as well; in Amsterdam the Spanish restaurant La Cuchara Spanish Food have participated since February 2013. The goal is to bring genuine Spanish food tradition to the city of Amsterdam. La Cuchara joins the ‘Restaurant Day’ Sunday 17 August with a special ‘The Scarlet Shrimp Edition’.
The Reebok Bacon Box
12-8-2014
The sportswear brand Reebok has started a new campaign featuring the Reebok Bacon Box. The Bacon boxes were send to athletes of the Reebok CrossFit games and handed out from a foodtruck at the games itself. Using the motto “who doesn’t love Bacon?” Reebok engages customers who love bacon with their brand. The campaign responds to the athletes who follow the Paleolithic (“Paleo”) diet, where bacon is one of the most beloved treats. The Reebok Bacon is produced in line with the recommendations of the diet and doesn’t contain nitrates, preservatives, msg and sweeteners. We think this campaign is an interesting example of blurring of branches and we are curious which brand follows this example..
Kids cook for their family
7-8-2014
With the TV program ‘Smaakpupillen’(translated as ‘Taste Pupils‘) television channel 24 Kitchen wants to motivate children to cook at least once a week. In the program kids between six and twelve years will cook for their families. The meals are specially created for them and the purchases are part of the program as well. Presenter Hugo Kennis: “Today, they often don’t know how a certain product on the market looks like and where it comes from. I take them to the market, where they receive detailed information about the products. ”
The program is aired on 24 Kitchen daily at 16.30 from 1 September onwards.
CHEF Culinary road trip
6-8-2014
The movie CHEF tell the story about chef cook Carl Casper who resigns at a top restaurant in Los Angeles for a culinary road trip in Miami. To promote the film, that premiers in the Dutch cinemas on 4 September, a CHEF food truck travels through the Netherlands. This truck is co-developed by the creators of the book “Reizende Sterren” a cookbook with the signature dishes of different food trucks. The Cuban sandwiches that the truck serves are based on the sandwich recipe from the film.
#Cheftruck
The foodtruck serves its culinary specialties at the Car Art Festival in Delft (9-10 Aug), Haarlem Jazz & More in Haarlem (13-16 Aug), Magneet Festival in Amsterdam (22-24 Aug), Rrrollend Leiden (Aug 29-30 ), Smaak Karavaan in Tilburg (31 Aug), Vlietdagen Leidschendam-Voorburg (13-14 Sep), and can be tracked online via #ChefTruck #ReizendeSterren.
