Food films are popular
30-1-2015
Food films are popular. We have the Food Film Festival in Amsterdam since 2011 and at the Berlinale they will also exhibit various food films during the Culinary Cinema program. Including the documentary ‘Cooking Up a Tribute’.
Last Tuesday we wrote about the popularity of food films in an article about the trailer of the film ‘Fucking Perfect’ of Sergio Herman. We used various examples from the past, but recently the program of the Culinary Cinema at the Berlin Film Festival (known as the Berlinale) was published. Which includes the documentary about the owners of El Celler de Can Roca, entitled ‘Cooking Up a Tribute’ which will premiere on 10 February.
Trailer of ‘Cooking Up a Tribute’
The documentary was directed by Luis Gonzalez and Andrea Gomez and is about Summer 2014 when Josep, Joan and Jordi Roca closed their restaurant for a period of 5 weeks. In these 5 weeks, they did a tour of the American continent: Roca n’Roll World Tour 2014. They visited six different places; Houston, Dallas, Monterrey, Mexico City, Lima and Bogota.
Food films are popular and easy to combine with a good meal
In Amsterdam we have the Food Film Festival and we hope that during the next edition they run most movies that are exhibited at the Berlinale. During the Berlinale the Michelin-starred chefs Paco Pérez and Christian Lohse (amongst others) will serve menus inspired by the films. The American chef Alice Waters and the president of the Slow Food movement Carlo Petrini will be honored during this Culinary Cinema. We wonder if it will be such a great tribute as Alain Passard received in 2014. And whether the menus that are inspired by the movies will be prepared by the chefs at the Berlinale as original as the chefs at the Dutch Food Film Festival did during last year’s lunch (Proefwerk). In the article from the website Fine Dining Lovers you can see the list of all the culinary movies shown at the Berlinale. You can book tickets on the website of the Berlinale.
Fucking Perfect
27-1-2015
The trailer of the film “Fucking Perfect’ about master chef Sergio Herman is released last week. The film runs in the Dutch cinemas as from 19 March.
Films about chefs
We have already seen a few great examples of films and documentaries with chefs in the leading role, like “The taste of the soul‘ about chefs Erik van Loo and Cees Helder and their restaurant Parkheuvel in Rotterdam (Cees Helder was the first Dutch chef to receive 3 Michelin stars in the Netherlands). Great examples are also the movie about El Bulli and the documentary about Michel Bras. All wonderful movies where the chef and his passion are playing the leading role. The chefs often give the viewer an insight into how they work, but also in their life and their passion for the products they work with. The trailer of ‘Fucking Perfect’ promises this as well.
Fucking Perfect is about ..
The film ‘Fucking Perfect’ follows Sergio Herman from March 2013 until the summer of 2014 and shows the enormous drive of the chef. The pursuit of perfection and the sacrifices he makes to reach his goal. The trailer promises an intimate and honest portrait of Sergio Herman with a peek into the kitchen, his private life and shows the choice he made to start making new dreams come true at the peak of his culinary career. In 2003 he closed his 3-star restaurant Oud Sluis, to start building a new ‘dream’ in Antwerp (Belgium), restaurant The Jane.
Build your own pop-up restaurant
27-1-2015
Soullmate pop up furniture offers every catering entrepreneur or enthusiastic home cook the opportunity to open their own pop-up restaurant for one day or longer. Without having to invest in a kitchen or furniture.
Build your own pop-up restaurant with the Soullmate Event Truck
The trailer of the truck is filled with a complete restaurant for at least 60 people. This consists of seating and a professional outdoor kitchen. The idea behind the seating is based on old fruit boxes, with Sit & Heat, an energy efficient outdoor heater in the form of a cushion providing warmth and comfort. The trailer optionally provides the ability to be used as a stage.
Do you like to show your cooking skills or culinary art to people in other parts of your country? This truck will be easy to use as handy pop-up location! You can quickly calculate how many guests you have to welcome to earn enough: the truck has 60 seats and the rent will be € 1.750,= a day. Great to use at festivals or company parties as well!
Valentine’s Day at a restaurant
20-1-2015
The annual day of love declarations is in our sights again. Every year it’s an exciting day, especially for singles. Will they get an anonymous rose at work or in the classroom? As this year’s Valentine’s Day is on a Saturday, it offers a valuable opportunity for the hospitality industry. A lot of people will enjoy Valentine’s Day at a restaurant. Both for a romantic evenings eating out as well as for the bachelors looking for a singles-only dinner.
Valentine’s Day in the USA
Last year, Valentine’s Day was on a Friday and because many restaurants in America were fully booked, Wieden + Kennedy New York created a social media campaign on behalf of Heineken. By using the #DateInABox hashtag on Twitter women could provoke a declaration of love from their (future) boyfriend. The guys who received the social media love declaration had to share the message to all their Instagram-followers declaring their love via the channel like real romantic ‘softies’. With the hashtag #DateInABox the couples could win a surprise date for two.
Valentine’s day at a restaurant and hospitality / leisure industry
In recent years we have collected inspiring examples for Valentine’s Day at a restaurant and in the hospitality / leisure industry. Some examples are a romantic egg , the ultimate attention as a gift (by putting your phone off) , running a race with your sweetheart or share a gigantic dessert .
Valuas croquette at the Limburg Museum
18-12-2014
The standard & gluten free Valuas croquettes by chef Eric Swaghoven of restaurant Valuas (1 Michelin star) in Venlo is going to be served in the café the Limburgs Museum. They start serving the Dutch specialty (croquette) from the official start of the exhibition “War & Freedom”, along with other culinary snack creations by Eric.
Core values of his culinary snacks
Chef Eric Swaghoven has created his luxury and artisan snacks by the motto; tasteful and conscious snacking. Core values of its croquettes and ‘bitterballen’ (bal size croquettes) are quality, taste and sustainability. The Valuas croquette is the starting point of his line of snacks.
The Valuas croquette at the Limburg Museum
The Limburgs Museum is a family museum and the daily practice at the Museum shows that the visiting youth still prefers to snack during their visit. With that fact in mind, the choice to put the ‘kroketten & bitterballen’ by Valuas on the menu, is a choice for quality snacks.
The Valuas croquette
The Valuas croquette is made with pure beef and a French roux sauce in proportion 35% meat, 45% roux to obtain a 110 grams of croquette. Tasty, full-bodied and creamy because of the broth used for this receipt. They also have a gluten-free version.
Other culinary snacks
In addition to the iconic Valuas croquette, a veal croquette, shrimp croquette, vegetarian croquette and a mushroom croquette will be served in the Museum. Also on the menu: fried king prawns in shrimp crackers crumbs.
The ‘chicken soup’ croquette by grandma Jo Swaghoven-Eupen
The ‘chicken soup’croquette is a tribute to Grandma Jo Swaghoven-Eupen, who did manage café Modern in Venray with her husband, in the years after the war. The chicken soup grandma Jo made has become legendary. The family recipe inspired her grandson Eric to make his ‘chicken soup’ croquettes.
Experience in theater as storytelling for your product
16-12-2014
Undergo storytelling, experience a 3D animation and taste the product in a theater.
Recently I joined one of the theater tryouts by Glennfidich. Tony van Rooijen, the enthusiastic Dutch brand ambassador of the whisky makers gave a virtual tour of the distillery in Scotland during a tasting where he presented six different whiskys.
Experience in theater
Apart from the enthusiastic narrator and a stylish tasting kit, the virtual tour consisted out of a very detailed 3D animation of the brewery that had a lot of resemblance with the computer game ‘The Sims’. While the presenter went through the various stages of the brewing process he showed the buildings of the brewery from the outside and inside. Everywhere there was a visual explanation from a first person view, so you had the illusion walking through the brewery itself without leaving your lazy (theater) chair.
Virtual tour
A virtual tour like this can be very interesting for products with an authentic character. A rookie (like me) gets to see more about the brewing process of whisky and the expert will for example learn more about the typical taste each barrel emits.
Flexibility is the future
For theaters, but also for cinemas this way of a product presentation is an interesting case. The stage remains a wonderful place to tell your story and to combine this with a tasting your product and (controlled) experience of it. At most hospitality fairs and food festivals the stage plays an important role in the total concept thus the hospitality industry is already familiar with these crossover concepts. My experience fits in well with a recent article in Fast Moving Targets that shows that flexibility of the theater is the future. ^Armand
Breathometer Breeze; a mobile breathalyzer for smartphones
25-11-2014
Breathometer Breeze
The first mobile breathalyzer for smartphones is now available in the Netherlands. Through the Breathometer app the Breeze informs users quickly and accurately on their blood-alcohol results. The Breeze is designed to stimulate occasional drinkers to maintain control over their alcohol consumption and make safer and healthier choices.
User friendly gadget
The Breathometer Breeze turns a smartphone into an accurate breathalyzer within seconds. The Breeze works through a wireless Bluetooth connection, has no warm-up time and is always ready for use. The advanced sensor technology allows precise and fast results possible. If used daily, the battery will last for about 16 months. The Breeze comes with a money belt clip, a key ring holder and a separate mouthpiece for hygienic sharing of the Breeze with friends.
A combination of ‘nice and need to know’
Distributor Tipping Valley BV introduces the Breeze from Breathometer Inc. The Breeze is a nice gadget. A combination of ‘nice to know’ and ‘need to know’. The Breathometer app provides the blood alcohol level quick and accurate on the smartphone screen. In addition, the app provides the function ‘home safely’. The app shows how long it takes until the alcohol is gone from the blood and when people are sober or ‘back to zero’ again. The app can even assist in arranging a taxi through Uber or a local taxi company. In the future, it is also possible to find local restaurants via this app or book a night in the nearest hotel. The app is available for iOS and Android smartphones.
Blackjack with taste, Vino Casino
25-11-2014
Last Sunday at the ‘Wine Weekend’ wine fair I spotted the ‘Vino Casino’ game. ‘Vino Casino’, as you can see in the picture is a specially developed BlackJack table, representing a large world map and different vintages on the side.
Blackjack with taste
The game begins with a wine tasting, without seeing the label. Through smell, taste and look participants need to indicate the country / region and the age of the wine. Blackjack with taste thus! The casino chips, which are distributed in advance, must be deployed on both the country and the age groups. When the country or year is correct the number of casino chips is doubled. You can agree in advance how many bottles to taste at this blackjack table. The one who has the most casino chips at the end of the flight, is the winner.
For staff parties or during a tasting
This game is perfect to teach your staff or guests more about wine, in a fun and playful way. It gives a competitive element to a tasting and selects the real ‘wine connoisseur’ among your friends and colleagues. ^Bram Kosterink
An Airbnb with as host the KLM
21-11-2014
KLM listed an MD-11 as ‘Spacious Airline Apartment’ on Airbnb
The Dutch carrier KLM has teamed up with Airbnb for a promotion in which aviation enthusiasts can win a night’s stay in Amsterdam. The lodging would be inside one of the airline’s just-retired MD-11s. It’s listed on Airbnb as a ‘Spacious Airplane Apartment’ in Amsterdam. Airbnb says the Wi-Fi equipped two-bedroom lodging option also comes with two kitchens, a living room, eight “small” bathrooms, 116 windows and “a giant cockpit panorama window”. Unfortunately flying is prohibited. The Airplane Apartment is available for three nights only, Nov. 28-30 2014.
Old Amsterdam Food Tour Dinner
14-11-2014
The Old Amsterdam Food Tour and restaurant MOES organize the ‘Golden Age Dinner’ with Marleen Willebrands on Sunday 23 November. A meal will be cooked at the basement of an old storehouse from 1646 according to original 17th century recipes. Because the dinner was served in the afternoon back then, the dinner will be served from 14.00-18.00 o’clock.
Stories from the Golden age
Between the courses stories are told about eating habits, table manners and the availability of food in the city back then. Culinary historicist and publicist Marleen Willebrands retrieved the recipes and will explain the background of old eating habits. Students of the department of old music from the conservatory will play music from that era.
Guests can enjoy oysters on entry, a Rillette appetizer of crab, Tersey with smelt, sweet chicken pie, salad with parsnips, Blancmange & roggebroodijs* *(Roggebroodijs is a rye bread ice cream – ever had rye bread ice cream before?!) and Hippocras with dragees.
Old Amsterdam habits
Because of old habits only a spoon will be provided, please bring your own knife. The stories will be in Dutch; however, the food, wine drinks and experience speak a universal language for all to enjoy.
Location: MOES, Prins Hendrikkade 142-sous
Date & time: Sunday 23 November 14.00-18.00 o’clock.
