The Beaufort bar | Inspiring cocktail menu in an illustrated tunnel book
9-2-2017
Known for its theatrical drinks and dramatic décor, The Beaufort Bar at the Savoy in London is launching a new cocktail menu today in the form of a beautifully illustrated tunnel book. Twisting strands from the Savoy’s illustrious history into a fascinating cocktail narrative, the menu takes guests on a tour of the hotel through its legendary tales and extraordinary guests. From secret wartime bars, rooftop tap-dancing and extravagant gondola parties to luminaries such as Alfred Hitchcock, Katherine Hepburn and Tom Jones, the menu will be a celebration of some of The Savoy’s most captivating stories.
Trends we spotted | Week 5
3-2-2017
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week amongst others about nut milks to create vegan lattes and in Boston you could go to a Big Mac ATM and pay with a tweet.
If you like to read the whole article, click the title. Enjoy reading!
IKEA’s hot pot table | Enjoy a conversation around this phoneless table
3-2-2017
It’s a fact that our smartphones have become a huge part of most of our lives. This way you miss the real interaction with friends or family. So you could go to the IKEA in your vicinity and ask them if you could buy the hot pot table they used to make this add for IKEA Taiwan! This phoneless hot pot table will only charge when everybody at the table hands in their mobile phones and place them below the pot.
Sushi-inspired Kit Kats | The well-known sweet treat on crispy puffed rice wrapped with seaweed
2-2-2017
A strange idea isn’t it? The well-known sweet treat Kit Kat, the chocolate-coated wafer bar with its distinct crunch, on puffed rice wrapped in seaweed. At least, that is what we think. From today onwards these sweet ‘sushi’s’ created by Nestlé will be available at the first street-facing Kit Kat Chocolatory specialty shop at the Ginza district in Tokyo. Other Kit Kat Chocolatory shops in Japan are located in department stores or in underground areas. Okay real sushi fans might not be happy with this…but it’s a great gimmick, don’t you think?
Maestro Burger McDonald’s | Advertising stimulates all the senses
2-2-2017
Last Tuesday, this brilliant advertisement for the Maestro burger from McDonalds Netherlands aired. The reactions at the advertisement have been almost unanimously positive. The advertisement shows how you should enjoy the first bite of a Maestro Burger… it’s accompanied via a live connection by Guido’s Orchestra from Guido Dieteren and the singing of soprano Wendy Kokkelkoren. The new advertisement is an expression of the new campaign of McDonald’s Netherlands: ‘Always Open for Good Times’.
Trends we spotted | week 4
27-1-2017
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week amongst others, swimming without getting wet and the new InPaella concept by Quique Dacosta.
If you like to read the whole article, click the title. Enjoy reading!
Trends we spotted | week 3
20-1-2017
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week amongst others, eat and watch Ratatouille at restaurant Dertien and the new food trend 2017, Plankton!
If you like to read the whole article, click the title. Enjoy reading!
Wim about Wine | Wine in Moderation
16-1-2017
Wim stands for Wine in Moderation and it’s a Dutch name for a man. In the Netherlands, the Royal Dutch Association of Vintners (KVNW) initiated the International Wine in Moderation initiative. The KVNW takes their social responsibility in the provision of wine very serious and wants to encourage responsible wine consumption by consumers. ‘Wim about Wine’ has to become the platform for the Dutch consumer to find tips and explanations about the moderation of consuming wine.
KFC |introduces a game on Instagram
13-1-2017
As far as we were aware Instagram is used to share pictures, clips and social cinema. KFC has launched a game on Instagram though, the ‘Colonel Saunders’ Kentucky Fried Chicken Football Challenge’.
A game on Instagram
KFC has launched “Colonel Saunders’ Kentucky Fried Chicken Football Challenge’, where Instagrammers can “play” on an American Football field across different animations on the social media platform. The game tags Instagram accounts, which players can click on to reach a new stage. KFC’s game utilizes 31 animations and 35 different Instagram accounts to tell the story of a short football game.
Great way to get more followers and likes with the Super Bowl less than a month away. Created by agency Wieden + Kennedy.
Trends we spotted | week 2 2017
13-1-2017
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week amongst others, Starbucks takes wine and beer off evening menu at more than 400 stores nationwide. And will we spot a Food bowl mania in the Netherlands in 2017?
If you like to read the whole article, click the title. Enjoy reading!
By Invitation Only at The Savoy´s Beaufort Bar 
Gypsy Moth at The Savoy´s Beaufort Bar
Seal of Approval at The Savoy´s Beaufort Bar 
The Ceremony at The Savoy´s Beaufort Bar
The Master of Suspense at The Savoy´s Beaufort Bar 
The Savoy Delivers at The Savoy´s Beaufort Bar
Height of Fashion at The Savoy´s Beaufort Bar
10.10.10 at The Savoy's Beaufort bar
The Missing Shaker at The Savoy´s Beaufort Bar
