Trends we spotted | Week 30 2017
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week amongst others, plans unveiled for Star Wars-inspired themed resort and how about a peanut butter sandwich with Merlot or rosé jelly?
If you like to read the whole article, click the title. Enjoy reading!
Bob Chapek, Chairman of Walt Disney Parks & Resorts, just confirmed that a Star Wars-inspired resort will debut as part of the new Disney 360 vacation concept. According to Bob, this revolutionary new vacation experience will be a living adventure that allows guests to immerse themselves in an entirely new form of Disney storytelling. “It’s unlike anything that exists today.”, Bob said. “From the second you arrive, you will become a part of a Star Wars story! You’ll immediately become a citizen of the galaxy and experience all that entails, including dressing up in the proper attire. Once you leave Earth, you will discover a starship alive with characters, stories, and adventures that unfold all around you. It is 100% immersive, and the story will touch every single minute of your day, and it will culminate in a unique journey for every person who visits.”
They don’t give any details related to when and where at the Disney blog. Sounds like keep your eyes on the Disney blog!
Oké, merlot or rosé jam instead of regular, standard jam. Wine jam or wine jelly as the Americans call it. Will wine toast be the new avocado toast? The product is called ‘Drunk Jelly’.
In the USA they have a lot of ‘National Days’, we truly believe that they don’t have enough days in a year! Well anyway José Cuervo Tequila made its mark on National Tequila Day this year, they set up an unmissable marketing stunt in Los Angeles, California by installing ‘H2Cuervo’ drinking fountains. Although the drinking fountain was installed in a public place, it could only be used by those who could provide sufficient ID to prove that they were of the legal drinking age in the United States.
Amazon moves in the ‘meal kits’ market in the USA. They revealed their intentions in the area by filing a trademark for the phrase: “We do the prep. You be the chef.” They will be selling 17 meals options like ‘falafel patties with tomato & sumac salad’ and ‘salmon Nicoise salad with herb crust & olive aioli’, priced between $15.99 and $19.99 for two portions. The meals are available to customers based in select cities where the company operates its Amazon Fresh grocery delivery service.
A new art installation in Times Square uses old phone booths to play recordings of immigrants telling their personal stories to visitors. Another example of re-using old telephone booths! There are 3 of them on Times Square, made by the Afghan-American artist Aman Mojadidi. The booths are representing a celebration of the immigration-centric melting pot in the United States of America. Inside the booths recorded stories of several immigrants can be heard. The pop-art monument is called ‘Once Upon A Place’.
IinKids with LINE FRIENDS is a 880 square-metre (approx. 9,500 sq.ft) children’s indoor playground in the Beijing Yintai Centre in 01 luxury shopping mall. It is a fresh and startlingly white playground created by the developers and operators of the mall. Great example for children areas in shopping malls, we were thinking of a ‘Misty playground’ in the ‘Hoog Catharijne’ mall in Utrecht, the Netherlands. The author and illustrator of ‘Misty’ is from Utrecht. LINE FRIENDS are also gaining popularity in the USA, they announced the opening of their first shop in the USA at Times Square in NYC.