Blurring at the bank | banking in a café
25-11-2016
Even the banks start using blurring to sell their services. Recently in the USA, Capital One Cafés opened several outlets where you can combine working, relaxing and banking over a cup of coffee from Peet’s Beverages and of course free Wi-Fi. Blurring at the bank creates a ‘third space’ work / relaxing environment. Last year we already spotted that ‘Die Deutsche Bank der Zukunft / Berlin Q110’ is testing different ‘third space’ environments in their ‘bank lobby’ in Berlin, Germany.
Chocolate-Atelier Vyverman | chocolate vending machine in hotel lobby
23-11-2016
When we drive through Belgium and see the exit to the city of Sint-Niklaas, I always think of our Dutch version of Santa Claus, Sinterklaas. Actually, it’s just logical thinking to let the modern version of Sinterklaas originate from this town, don’t you think? Chocolatier Wim Vyverman of the Chocolate-Atelier Vyverman in Sint-Niklaas currently started selling chocolate, including special treats for Sinterklaas, in a chocolate vending machine in the lobby of Hotel Serwir.
Trends we spotted this week – week 45
11-11-2016
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, Spirit restaurant expanding to Amsterdam and WineStein, the digital sommelier.
If you like to read the whole article, click the title. Enjoy reading!
Trends we spotted this week – week 44
4-11-2016
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, the unique collaboration between Spa Zuiver and Rituals, and the ‘rookworstkroket’ by FEBO & HEMA.
If you like to read the whole article, click the title. Enjoy reading!
Virtual Reality as a sales tool
1-11-2016
The marketing- and sales of Hilton Amsterdam Schiphol is going to use Virtual Reality as a sales tool. Potential clients who don’t have the opportunity to visit the hotel, can still experience the hotel with the help of their Virtual Reality glasses.
Trends we spotted this week – week 43
28-10-2016
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, how the world of online reservations is evolving in the Netherlands, a 3D printer that creates full colour candy and the Hangover Bar from Amsterdam went viral worldwide.
If you like to read the whole article, click the title. Enjoy reading!
The Milk Train Café | Soft-serve ice cream in a cloud of cotton floss
25-10-2016
As from late July, The Milk Train Café in London is serving particular ice cream in a particular way! The Café serves soft-serve ice cream in a cloud of cotton floss. The flavours of the soft ice cream are special: Asian flavours, London style! The café opened late July and is extremely popular.
Hotel De Reiskoffer | Storytelling with a twist
24-10-2016
Golden Tulip Hotel ‘De Reiskoffer’ (translated: the travel suitcase) in Bosschenhoofd, Noord Brabant (the Netherlands) uses storytelling quite some years now. For example they give their guests a travelduck to take on their next travels since 2007. Recently a short movie was released, starring the hotel called ‘Avonturen bij de Buren’, which means adventures with the neighbours. Another great example of storytelling with a twist.
Free wine from the ‘Fontana del Vino’ at a local winery in Italy
17-10-2016
A small village in Italy, Caldari di Ortona, has a free wine fountain! Everybody can drink from the ‘Fontana del Vino’ but it’s primarily for those taking the Cammino di San Tommaso pilgrimage. The fountain, located in the Abruzzo region, serves red wine 24/7. A gesture to the town and those who enjoy the pilgrimage between Rome and the Cathedral of Ortona by the Dora Sarchese winery.
Famous sitcoms are opening pop-up stores| Gilmore Girls pop-up of Luke’s Diner
14-10-2016
Famous sitcoms are opening a pop-up version of their restaurant into real live. On November 25th, Gilmore Girls is returning with a four-episode limited run on Netflix. Netflix sponsored a one-day pop-up of the show’s Luke’s Diner. All across America about 200 coffee shops and cafes where transformed to this diner, all to promote Gilmore Girls: ‘A Year in the Life’.
Die Deutsche Bank der Zukunft Q110 Berlin
