Trends we spotted | Week 52 2021


  • trends we spotted this week
  • Bagels & Beans opent in de Brabander, Tilburg
  • Tapestry by Hilton -Cosmopolita Rome
  • KFC_Green_Marketing_Campaign
  • Skybar Paris on the rooftop of Pullman Paris Montparnasse

At we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles amongst others about the first beer spa in France and in Paris opened the first European Skybar on the rooftop of the Pullman Paris Montparnasse.

In Belgium La Trappe Beer introduced a modern and sustainable habit for the monks of the Koningshoeven Abbey, created by G-Star RAW.

The VersaValet by Standard Textile is a laundry collection bag that doubles as clean return garment bag. And the Vegan Babybel cheese, covered with green wax is available on the UK market at the Sainsbury’s supermarkets.

An interesting article at VegNews about ‘turning beer waste into vegan eggs and milk’ by Anheuser-Busch InBev. And Italy will welcome its first Tapestry Collection by Hilton Hotel in Rome’s Historic Centre this year, Cosmopolita Rome.

McDonald’s China is testing ‘Green Charging Bike’ at 2 stores, the bikes are created by waste and help their guests to charge for example their phone. And KFC China launched an interactive section on its Super App addressing topics including “Exploring Carbon Reduction” and “The Journey to Carbon Neutrality”. A green rewards program.

Click on the title if you like to read the full article. Enjoy reading!

La Trappe’s monks clothed in sustainable denim robes by G-Star RAW

G-Star RAW just unveiled the habits it produced for the monks of Koningshoeven Abbey, makers of La Trappe beer. The robe and hooded scapular are made of Cradle to Cradle Gold level certified denim, using 100% organic cotton that was dyed without harmful chemicals. G-Star used a design the monks have been wearing for centuries, taken from a hand-drawn pattern in an old book.

The first beer spa in France opens this January

Taaka Beer SPA, the first ‘Spa à la bière’ in France. Less than 2 hours from Paris, you will soon be able to treat yourself to a… beer bath. It is in Strasbourg that the first beer spa in France will open, as of today, January 3, 2022. At the Taaka Beer Spa, customers will start with a sauna session, to immerse themselves for 30 minutes in a 37 ° bath and finish with 15 minutes of relaxation. Yet (sorry to spoil the mood) it won’t really be a beer bath per se, but a blend of malt, hops, and brewer’s yeast. However, to delight lovers of fine foam, craft beer dispensers installed around the baths will be made available to customers!

The first Skybar launched in Europe | Skybar Paris, the highest open-air rooftop bar in Paris

Opened December 2021, Skybar Paris does offer guests sweeping uninterrupted views of the Eiffel Tower from the 32nd floor. After successful launches in Miami, Los Angeles, Nassau Bahamas, and Doha, Skybar recently announced the newest property in Paris, opened December 27th, 2021. A nightlife concept with cocktail bar, VIP corner and private table. This impressive new venue is located on the 32nd floor of Pullman Paris Montparnasse, soaring 377 feet above the city and is the highest open-air rooftop bar in Paris.

Skybar is a nightlife brand of Ennismore, a creative hospitality company rooted in culture and community, with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Ennismore is a joint venture with Accor, formed in 2021. The Ennismore Brands: 21c Museum Hotel, 25hours, Delano, Gleneagles, Hyde, JO&JOE, Mama Shelter, Mondrian, Morgans Originals, SLS, SO/, The Hoxton, TRIBE and Working From_.

Viral via TikTok | McDonald’s ‘Green Charging Bike’ at stores in China

Following the spread of the viral video online, McDonald’s China has confirmed the existence of the exercise bikes and explained how they are being incorporated in stores.

Known as the “Green Charging Bike”, the equipment is a part of the franchise’s “Upcycle for Good” project, aimed at constructing products comprised of plastic parts from recycled materials. As a recent development, they are currently being tested at two locations. The gym apparatus generates electricity from pedaling to charge electronics such as mobile phones, in an effort to promote sustainability. More in the article at Hypebae, link in the title. We wrote about a likewise product in Belgium in 2015, WeWatt.

VersaValet by Standard Textile | The laundry collection bag and clean return garment bag in one

Ohio-based Standard Textile is a global textile manufacturing company focused on healthcare and hospitality markets. The company will soon be launching a reusable, washable laundry bag designed to eliminate two sources of plastic waste for hotels.

The laundry bag will work as a hotel laundry collection bag and also as a clean return garment bag. The aim is to eliminate the need for single-use plastic laundry and dry-cleaning bags. Named the VersaValet, the bag is made entirely from recycled yarns, featuring an antimicrobial finish for added protection. More info in the article at Springwise, link in the title or check the video below. The text continues.

Vegan Babybel cheese | Covered in green green wax

The new vegan Babybel cheeses (£2 per five pack) did hit Sainsbury’s stores in the United Kingdom on January 1, in time for the annual Veganuary campaign which challenges people to go vegan for the month of January and beyond. Sold in recyclable packaging, the Babybel vegan cheeses are expected to hit additional stores and regions after the initial Sainsbury’s launch. We wrote about the release of their vegan Nurishh brand as well back in April 2021. More about the green, vegan Babybel cheese in VegNews, link in the title.

Turning beer waste into vegan eggs and milk

Anheuser-Busch InBev—the world’s largest brewer—is working on using the saved grains leftover from the beer-making process to create alternative protein sources. The company partnered with startup EverGrain to develop a technology that enables them to extract the proteins and fibers from the brewing grains to create nutrient-rich ingredients.

EverGrain—which is backed by Anheuser-Busch InBev—launched earlier this year after five years of rigorous research and development. Using innovative processes, EverGrain transforms the circularly sourced barley into ingredients that can be used in a variety of food and beverage products, such as protein shakes and bars, breads, and barley milk. One such brand to utilize this process is Take Two barley milk, a wholly owned subsidiary of EverGrain. Interesting to read, the article at VegNews, link in the title.

Cosmopolita Rome | First Tapestry Collection by Hilton Hotel in Rome’s Historic Centre

Hilton announced the signing of a franchise agreement with G&W Invest Srl to open Cosmopolita Rome, Tapestry Collection by Hilton in Italy’s capital. The new hotel will include 76 stylish guest rooms and will be the first hotel in Italy under Hilton’s newest European brand when it opens early next year.

Patrick Fitzgibbon, senior vice president, development, Europe, Middle East and Africa, Hilton said, “In the coming years, we are due to open eight new hotels in Italy, significantly expanding our footprint in key cities and resorts. Italy, like many of its European neighbours, has a large number of independent hotels that would benefit from visibility from Hilton’s 118 million Hilton Honors members, and as a result we’re seeing growing interest in Hilton’s Collection Brands. We are looking forward to work with our partners at G&W Invest Srl to welcome guests at our first Tapestry Collection by Hilton in the heart of Rome.” More in their press release, link in the title.

Yum China’s new green marketing campaigns advocate sustainability and eco-conscious living

Yum China Holdings, Inc. announced that KFC China is introducing a series of green marketing campaigns to promote more sustainable lifestyles and increase consumer awareness of eco-friendly behavior.

In December, KFC launched an interactive section on its Super App addressing topics including “Exploring Carbon Reduction” and “The Journey to Carbon Neutrality”. To promote carbon reduction actions, KFC has introduced a green rewards program that encourages and incentivizes behaviors such as mobile ordering and in-store pickup, opting out of using disposable cutlery, reducing food waste and waste sorting. KFC is calling on consumers to record their carbon reduction contributions using the Super App in return for “green points” that can be exchanged for special coupons.

Launched simultaneously at over 7,900 stores across the country, KFC’s green rewards program was accessible to more than 320 million KFC members. During the three-week campaign period that ended on December 20, more than 28 million KFC members across the country actively participated in the campaign and completed over 63 million Super App check-ins and carbon reduction actions, leading to a total carbon reduction of 145 tons of Carbon Dioxide Equivalent (CO2e). They also introduced their first ‘carbon zero’ breakfast product, more in their press release, link in the title.

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