Trends we spotted | Week 44


  • Trends in het kort week 44Trends in het kort - Trends we spotted

At or we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about the pop-up ‘Vurger King’ in Madrid, this Burger King location will serve only meat-free items. And Ruby Hotels outlines their Asia expansion plans.

The Accor group will also be entering the house rental market, the website shows the group’s selected collection of homes.

Last weekend was Halloween, which is also becoming more popular in Europe. Some Halloween  inspiration for 2022: ‘Haunted House of Fryght’ by Wendy’s, ‘Haunted Restaurant with Fright Castle Takeover’ by White Castle and in Paris you could go to a Halloween party at ‘Le Manoir de Paris’.

You can enjoy the afternoon tea, Prêt-à-Portea autumn/winter 2021 collection, again in The Berkeley hotel! And recently the Chiaro restaurant opened in the Rocco Forte Hotel de Rome in Berlin. Here chef Tim Mälzer developed an Italian cuisine with Japanese elements.


Click on the title if you like to read the full article. Enjoy reading!


Burger King opens their vegan ‘Vurger King’ pop-up in Madrid

The first-ever 100% vegetarian Burger King outlet, dubbed ‘Vurger King’, will serve all of the chain’s meat-free menu items, like the plant-based Whopper, plant-based nuggets, and the all-new Long Vegetal, the vegetarian counterpart for the Long Chicken Sandwich. Burger King will trial the Vurger King idea in Madrid for a month. After which, it hopes to expand this popup concept to other European cities in the upcoming months. More information in the article at Design Taxi, link in the title.

Chiaro, the new restaurant of Berlin’s Hotel de Rome | Combining Italian cuisine with Japanese elements

German Celebrity chef Tim Mälzer has launched the first Chiaro location together with five-star hotel group Rocco Forte in Berlin last week. The menu combines Italian cuisine with Japanese elements. According to Mälzer, the menu also combines luxury with street food, bringing a so-called freshness to the Hotel de Rome. Chiaro is intended to offer a lively, informal culinary experience and is set to become the capital’s hip new meeting place. Check out what will be on the menu in the article at Food, link in the title. The second Chiaro restaurant is already planned in the Munich location of the Rocco Forte Group.

Accor reimagines home ownership with a spectacular collection of branded residences around the world

Accor, a world leading hospitality group featuring one of the industry’s most diverse and fully-integrated hospitality ecosystems, has established itself as a global leader within the red-hot branded residences sector. The group currently operates 35+ branded residences around the world and is actively developing 80+ projects under 16 brands – from the upper echelon of the luxury market to premium and midscale brands, with an increasing number of highly compelling lifestyle offerings. A new website showcases the group’s impressive collection of branded residence offerings at

Accor’s diverse portfolio of branded residences features privately owned apartments, villas and chalets which are developed, designed, and serviced to the standards of one of its globally recognized brands. Most of Accor’s branded residences are co-located with an Accor-managed hotel, although standalone residential projects are on the rise as well.

Wendy’s treats Jacksonville metro area to  ‘Haunted House of Fryght’ | Halloween inspiration for 2022!

Last weekend was ‘Happy Hallo-Weendy’s weekend’! Wendy’s® kicked off the most fry-ghtening weekend of the year with its first ever Haunted House of Fryght. Taking last year’s Scare-Thru up a notch, the immersive experience is inspired by the horror of cold and soggy fries served up by other guys. Jacksonville locals will get an up-close-and-personal look at the scary truth behind cold and soggy fry disappointment, brought to life through a series of interactive moments in pursuit of the ultimate treat – Wendy’s Hot & Crispy fries. More in their press release, link in the title.

White Castle reveals ‘Haunted Restaurant with Fright Castle Takeover’

Also Halloween inspiration for next year! Google street view of popular location showed White Castle overcome by creepy clowns, giant spiders, zombies and more. White Castle was actually having some good, old-fashioned fun with its fans for Halloween, enhancing actual photos of the Scottsdale location with creepy characters, scary objects and spine-chilling scenes. Take a close look at the photos and you might see tombstones for Anita Slider, Stella Craver and Gotta Crave from the Grave. Window signage invites guests in with signs like, “Nothing scary inside. Honest.” And the self-ordering kiosks display macabre messages, like “All work and no Sliders makes Jack a dull boy” written over and over again. The activation was meant to draw attention to White Castle’s scary good deals. Technique used to ‘celebrate’ Halloween, check out their press release, link in the title.

Le Manoir de Paris | Halloween celebration in Paris

It’s the first time we spotted it but ‘Le Manoir de Paris’ has been the immersive horror show reference in France for more than 10 years already. If you visit, laughter and chills await you; you are immersed in the heart of history. Sight, touch, smell, sound,  all your senses are stimulated during an experience  in which you become part of the show. Check out their website, link in the title. The Manoir de Paris offers new shows every year. Its flagship show, however, remains Les Légendes de Paris, which sheds light on the dark history and terrible secrets of the capital. Check out their video about the Halloween manoir, text continues below the video.


Prêt-à-Portea returns to the Berkeley for Autumn – Winter 2021

From today, the 1st of November, The Berkeley will unveil its Autumn/Winter 2021 Prêt-à-Portea collection – a playful and stylish selection of couture cakes inspired by designers from Ganni to Gucci, with starring roles on the cakewalk for Stella McCartney, Giambattista Valli and Fendi. A firm favourite with fashionistas with a sweet tooth, Prêt-à-Portea gives a contemporary twist to afternoon tea with a collection of bold catwalk-inspired creations.

We enjoyed the prêt-à-portea a couple of years back and it’s a high tea’s you won’t regret, the creations are always created beautifully and great in taste. More images in the link in the title and that’s also the link to make a reservation. ^Marjolein

Ruby Hotels outlines Asia expansion plans

Munich-based Ruby Hotels, founded by CEO Michael Struck, continues to make its way in Asia. Ruby Asia Hotels Ltd is developing several new projects in China, including prominent locations in Shanghai Lujiazui, as well as in Cheng Du, Zhuhai, Hangzhou, Haiyan, Wulumuqi, Xining and Nanjing.

“We are delighted that our partnership with Betterwood Hotel Group continues to pay off,” said Fabian Zellinger, Ruby’s Asian Expansion Director. “These new hotels underline our goal to solidify and rapidly expand Ruby’s presence in the Asian market.” The opening of all hotels are planned for next year. More information in the article at Business Traveller, link in the title. Recently we wrote about their expansion to Florence in Italy.

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