Ruby Hotels | This hotel chain continues to expand, now also to Italy


  • Ruby Hotel Louise in Frankfurt
  • Restaurant of hotel Ruby Louise in Frankfurt
  • Room in the Ruby Hotel Louise in Frankfurt
  • Room in the Ruby Hotel Louise in Frankfurt
  • Ruby Hotel Louise in Frankfurt
  • Ruby Hotel Louise in Frankfurt

The Munich-based Ruby Group continues its growth and brings their Lean Luxury philosophy to Italy. In a historic building in the heart of Florence, Ruby, together with GB Holding Group, is realizing a Ruby Hotel with 118 rooms and a Ruby Workspace with a total surface area of approximately 300 m². The images accompanying this article are from Ruby Hotel Louise in Frankfurt. The rooms are the same at all Ruby Hotels, only they can differ in details regarding decoration. Ruby does the design for all her hotels herself, every hotel has the Ruby ‘signature’ but the theme differs, often in line with the history of the building or the location.

Ruby Hotels currently has 12 hotels in Düsseldorf (3), Vienna (3), Frankfurt, Hamburg, Cologne, Munich, Zurich and London. Founder and CEO Michael Struck is breaking new ground in the hotel industry with his Lean Luxury philosophy. Through a lean organizational structure and with a concentration on the essentials, Ruby hotels know how to create a contemporary, affordable form of luxury for modern, cost- and style-conscious customers. The group was founded in 2013 and, in addition to the 12 hotels, has nineteen more hotels under construction and/or in the planning stages. With the Ruby Asia joint venture, founded in 2018, Ruby is expanding into Asia. In addition, Ruby offers Ruby Workspaces in Munich, Hamburg and Düsseldorf: perfectly equipped workplaces in a creative environment with access to an inspiring office community.

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Ciao Bella Italia for Ruby Hotels

For Ruby Hotels, it will be “Ciao Bella Italia” in the third quarter of 2023. The group’s first Lean Luxury Hotel is currently under construction in the heart of the Tuscan capital of Florence. The 19th-century building will have 118 rooms, a bar with café, a cozy terrace in the courtyard and its own Workspace. “We are delighted to enter the Italian market with this great project and to introduce our Lean Luxury philosophy in Southern Europe,” said Julian Mörs, Group Director Development at Ruby. “By designing and building modularly, centralizing more and automating consistently behind the scenes, we are making luxury and unique hotel experiences affordable for our guests. At the same time, we are creating a leaner and more adaptable cost structure, which in turn leads to lower risks for our real estate partners . Such advantages set us apart from other competitors and support our development activities, especially in unpredictable times.”

Ruby Hotel at the Piazza della Libertà | design

The future Ruby Hotel is located right on Piazza della Libertà, in the northern part of the historic center. The old town district of San Marco with its world-famous museums and the Botanical Garden are in the immediate vicinity and the famous Palazzo Medici Riccardi and the Fortezza da Basso are also just a 10-minute walk away.

The hotel is housed in a historic 19th century building and offers – in addition to the typical Florentine arches on the ground floor – exceptionally high ceilings, so that some rooms are designed as maisonettes; an exciting novelty for Ruby. The renovation of the historic building is supervised by the Florentine architectural firm ‘Genius Loci Architettura’. The interior is being designed by Ruby’s own design team led by Matthew Balon. The building to be leased to Ruby Group is owned by GB Holding Group; a real estate investor active on the Italian market and which will participate in the renovation work. The parties are advised by Progenia S.p.A. In the legal field, Ruby is assisted by Osborne Clarke, while the GB Holding Group is represented by SLVB International Legal Services.

After Austria, Germany, the United Kingdom, Ireland and Switzerland, Italy is the sixth European country in which Ruby is expanding. Also in Florence, Ruby consistently follows the company’s Lean Luxury philosophy: a location in the heart of the city, top design and a high-quality finish of the essentials. And all this extremely affordable, by consistently refraining from superfluous and non-essential things.

Website: Ruby Hotels

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